HomePod Holds Estimated 70% Share of Growing $200+ Smart Speaker Market

While the HomePod did not rank among the top five smart speakers in worldwide shipments last quarter, it is dominating the premium end of the market, according to research firm Strategy Analytics.


Strategy Analytics claims the HomePod accounts for 70 percent of the small but growing $200-plus smart speaker market, topping competing products such as the Google Home Max and a variety of Sonos speakers.

Among smart speakers of any price, the HomePod accounted for just six percent of the market, as Strategy Analytics estimated last month. If accurate, the data shouldn't come as much of a surprise, as the top five best-selling smart speakers are all regularly priced between $49 and $129 in the United States.

By comparison, the HomePod is priced at $349 in the United States, although rumors have suggested Apple has considered releasing a lower-priced version, possibly in the form of a Siri-enabled Beats speaker.

The world's most-shipped smart speakers last quarter were the Google Home Mini, Amazon Echo Dot, Amazon Echo, Chinese company Alibaba's Tmall Genie, and the Google Home, according to Strategy Analytics. As always, it's important to remember that shipments don't necessarily reflect sales to customers.


David Watkins, Director of Strategy Analytics' Smart Speaker Service:

Unsurprisingly, Amazon and Google models dominated the best-selling list of smart speakers in Q2 2018. The Google Home Mini and Amazon Echo Dot accounted for a combined 38% of global shipments although they contributed just 17% towards the value of the market due to their low price.

Apple on the other hand has focused its smart speaker efforts at the premium end of the market, promoting the HomePod's audio prowess ahead of the device's voice control capabilities.

As noted by Watkins, Apple has marketed the HomePod's premium audio quality more than its Siri capabilities, as justification for its $349 price. Reviews do agree it sounds a lot better than offerings from Google and Amazon.


All in all, the smart speaker market is shaping up to be a lot like other product categories Apple operates in. Apple dominates the premium end of the smartphone market with the iPhone, for example, whereas Samsung and many other Android smartphone makers offer a variety of devices at a wide range of price points.

Related Roundup: HomePod
Buyer's Guide: HomePod (Caution)

Top Rated Comments

(View all)
Avatar
26 months ago
And let me guess, Apple will own 90% of the $1,100 + smartphone market
Score: 35 Votes (Like | Disagree)
Avatar
26 months ago

theres a $200+ market? who knew lol

I'm kind of like ... The HomePod shares 100% of the homepod market. The 200$+ market seems fairly fabricated to make apple look good?
Score: 32 Votes (Like | Disagree)
Avatar
26 months ago
This is like baseball statistics. Slice and dice any way you like to get a stat that sounds impressive. "He bats 90% when he hits on the 2nd Tuesday of September after a 4 game winning streak."
Score: 22 Votes (Like | Disagree)
Avatar
26 months ago
theres a $200+ market? who knew lol

the sonos one is not $200
Score: 14 Votes (Like | Disagree)
Avatar
26 months ago
Apple holds estimated 100% share of MacBook laptops market.
Score: 10 Votes (Like | Disagree)
Avatar
26 months ago
The HomePod actually caused me to invest in my first few Sonos speakers. I had largely ignored the entire wirelessly connected home audio market until Apple mentioned it. A good friend has a HomePod, and we've done side by side A:B testing. The HomePod is excellent. But for roughly the same price as a stereo pair of Sonos One's, it's not even close. Stereo separation just can't be faked. The longer I use my Sonos the more I keep buying additional units for around my house.
Score: 7 Votes (Like | Disagree)

Top Stories

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

iOS 14 Picture in Picture No Longer Working With YouTube's Mobile Website in Safari [Without Premium]

Friday September 18, 2020 12:21 pm PDT by
Apple in iOS 14 added Picture in Picture to the iPhone, a feature designed to let you watch a video in a small screen on your device while you continue to do other things on the phone. When Picture in Picture was working with YouTube The YouTube app doesn't support Picture in Picture, but up until yesterday there was a functional workaround that allowed videos from YouTube.com to be watched...

Hands-On With the New Apple Watch Series 6 and Apple Watch SE

Friday September 18, 2020 1:19 pm PDT by
Today's the official launch date for the Apple Watch Series 6 and the Apple Watch SE, both of which Apple announced on Tuesday. We picked up a couple of the new models and thought we'd give them a quick look for MacRumors readers thinking of ordering a new watch. Apple Watch Series 6 & Apple Watch SE Hands-On! When it comes to design, both the $399 Series 6 and the $279 SE look just like...

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

Apple Releases iOS 14 and iPadOS 14 With Home Screen Redesign, App Library, Compact UI, Translate App, Scribble Support, App Clips, and More

Wednesday September 16, 2020 12:48 pm PDT by
Apple has released iOS 14 and iPadOS 14, the newest operating system updates designed for the iPhone and iPad. As with all of Apple's software updates, iOS 14 and iPadOS 14 can be downloaded for free. iOS 14 is available on the iPhone 6s and later, while iPadOS 14 is available on the iPad Air 2 and later. The updates are available on all eligible devices over-the-air in the Settings app. To ...

iOS 14.2 Beta Adds New Shazam Music Recognition Feature for Control Center

Thursday September 17, 2020 3:36 pm PDT by
Apple today released the first beta of iOS 14.2 to developers for testing purposes, and the new update introduces a Music Recognition control for the Control Center. The new feature lets you discover music playing around you and it recognizes the music playing with in apps, even when you're wearing AirPods. Songs pop up as notifications, and you can tap to listen in Apple Music....

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...

Rumor Report Card: Assessing the Accuracy of Leaks After Apple's Event

Friday September 18, 2020 12:57 pm PDT by
Apple hosted its virtual "Time Flies" event this week, where it introduced four new products, including the Apple Watch Series 6, lower-cost Apple Watch SE, a 10.9-inch iPad Air with an all-screen design, and an updated 10.2-inch iPad with a faster A12 Bionic chip. As expected, there were no new iPhones, which are believed to be coming in October instead. Apple also announced that it will be ...

Epic Games Announces 'Fortnite: Save the World' Will No Longer Be Playable on macOS

Friday September 18, 2020 4:50 am PDT by
Epic Games has announced that "Fortnite: Save the World" will no longer be playable on macOS, after Apple terminated Epic Games' developer account. Fortnite has been in violation of the ‌App Store‌ rules since August 13, when it introduced a direct payment option that skirted Apple's in-app purchase system by allowing payments directly to ‌Epic Games‌. Shortly after Epic blatantly...

Deals: Cellular Carriers Introduce First Offers on Apple Watch Series 6 and SE

Friday September 18, 2020 7:43 am PDT by
With the launch of the Apple Watch Series 6 and Apple Watch SE today, cellular carriers have now introduced special offers for these new wearable devices. Note: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Starting with AT&T, if you buy one Apple Watch Series 3, Series...