Apple Watch Was Number One Smart Watch in Q2 2019 With an Estimated 5.7M Units Shipped

The Apple Watch accounted for close to half of all smart watches shipped in the second quarter of 2019, according to a new report shared this afternoon by Strategy Analytics.

Apple shipped an estimated 5.7 million smart watches worldwide during the quarter, earning it 46 percent marketshare and its continued position as the number one smart watch company.

Apple shipped 5.7 million smartwatches worldwide in Q2 2019, rising an above-average 50 percent from 3.8 million in Q2 2018. Apple Watch remains a long way ahead of the chasing pack and its global smartwatch marketshare has grown to 46 percent this quarter, up from 44 percent a year ago. Apple Watch has fended off strong competition from hungry rivals like Fitbit. Apple remains the clear smartwatch market leader.

There were 12.3 million smart watches shipped in total in the second quarter of 2019. Apple's closest competitor Samsung shipped 2 million smart watches, while Fitbit, the number three smart watch vendor, shipped 1.2 million smart watches.

Apple Watch shipments were significantly up year over year in the second quarter of 2019, with Apple having shipped 3.8 million smart watches in the second quarter of 2018. Apple's growth mirrors the overall growth in the smart watch market, which was up from 8.6 million units in Q2 2018.


Apple does not break down Apple Watch sales, instead including Apple Watch revenue in a Wearables, Home, and Accessories category, so Strategy Analytics' numbers are estimates.

During Apple's recently earnings call for the third fiscal quarter of 2019 (second calendar quarter), Apple CEO Tim Cook said that wearables had an "absolute blowout" quarter with growth well over 50 percent. The Apple Watch set a new June quarter revenue record and reached millions of new users during the quarter.

Top Rated Comments

(View all)
Avatar
15 months ago
People were afraid Tim couldn’t deliver a hit new product in a new category, but the Apple Watch seems like a roaring success. That’s 50% YOY growth from Q2 last year.
Score: 36 Votes (Like | Disagree)
Avatar
15 months ago

No offense to the 7 people who own an iWatch, much like the 3 people who own the iHomePod, but is this even still a thing? I haven’t seen a single person wearing an iWatch in public. First, this thing would actually be useful if it was round. Don’t care if rectangle is more functional. Circle looks nicer. Second, no one cares about health. Americans are massively obese by choice. Stop shoving health in my face, stupid Apple. I like eating McDonald’s every day, that’s my choice, stop shaming me.

I've never seen an iWatch, but I've seen quite a lot of people wearing Apple Watches. There are many millions out there, not 7. You say it would be actually useful if it was round, but you admit rectangular is more functional? I'm not sure if you know how the words useful and functional relate to each other. "No one cares about health" sounds a lot like you projecting your opinion on everyone else - clearly, quite a lot of people care about health. I haven't heard Apple shoving health in your face or shaming you. If you feel threatened by seeing an ad somewhere, that's on you.
Score: 26 Votes (Like | Disagree)
Avatar
15 months ago
#1 smart watch seller. Probably not good enough for the haters.
Score: 21 Votes (Like | Disagree)
Avatar
15 months ago

I haven’t seen a single person wearing an iWatch in public.

How is it living under a rock?

jk.

I see them everywhere I go... everywhere. It was much different when the S0 launched; I felt like I had the only one for a long time. Right around the S1 they started to become much mire prolific IMO.
Score: 18 Votes (Like | Disagree)
Avatar
15 months ago
Who wants to dig up the old posts from 2014/2015 where people we’re proclaiming the Watch would flop?
Score: 16 Votes (Like | Disagree)
Avatar
15 months ago

I have always wanted to want one.

Once you have one you won't believe how handy it is!
Score: 14 Votes (Like | Disagree)

Top Stories

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

Apple Releases iOS 14 and iPadOS 14 With Home Screen Redesign, App Library, Compact UI, Translate App, Scribble Support, App Clips, and More

Wednesday September 16, 2020 12:48 pm PDT by
Apple has released iOS 14 and iPadOS 14, the newest operating system updates designed for the iPhone and iPad. As with all of Apple's software updates, iOS 14 and iPadOS 14 can be downloaded for free. iOS 14 is available on the iPhone 6s and later, while iPadOS 14 is available on the iPad Air 2 and later. The updates are available on all eligible devices over-the-air in the Settings app. To ...

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...

Spotify Says Apple One Bundle Will Cause 'Irreparable Harm to Developer Community'

Tuesday September 15, 2020 12:26 pm PDT by
Apple today announced Apple One, a series of new subscription bundles that provide access to various Apple services at a combined monthly price. In response, Spotify sent out statements (via Peter Kafka) to the press decrying Apple's anti-competitive behavior and calling on "competition authorities" to stop Apple before it is able to cause "irreparable harm" to developers.Once again, Apple...

iOS 14, iPadOS 14, watchOS 7, and tvOS 14 Will Be Released September 16

Tuesday September 15, 2020 11:06 am PDT by
Apple today announced that iOS 14, iPadOS 14, watchOS 7, and tvOS 14 will be officially released on Wednesday, September 16. Apple has seeded the final Golden Master beta versions of each update to developers in advance. ‌iOS 14‌ and iPadOS 14 introduce dozens of new features, including a redesigned Home Screen that supports widgets on the iPhone and iPad for the first time. For more...

New AirPods Pro Firmware Introduces Spatial Audio Support and Automatic Switching

Monday September 14, 2020 12:22 pm PDT by
The new 3A283 firmware that Apple released for the AirPods Pro today appears to introduce support for Spatial Audio, a new feature coming to the higher-end AirPods with iOS 14. Multiple reports on Twitter and the MacRumors forums indicate that the firmware update adds a "Spatial Audio" option to the Control Center, which can be activated to enable the feature. Note that using Spatial Audio...

Apple Releases Safari 14 for Mac Ahead of macOS Big Sur Launch

Wednesday September 16, 2020 1:40 pm PDT by
macOS Big Sur didn't launch alongside iOS 14, iPadOS 14, tvOS 14, and watchOS 7 today, with the update coming later this fall, but Apple did release the Safari 14 update for macOS Catalina and macOS Mojave users. Safari 14 brings improved performance, customizable start pages, a Privacy Report to see which cross-site trackers are being blocked, and a new tab bar design that provides tab...

Full Transcript of Apple's 'Time Flies' Event With Apple Watch and iPad Updates

Tuesday September 15, 2020 8:46 am PDT by
Apple's virtual "Time Flies" event kicks off today at 10:00 a.m. Pacific Time, with Apple expected to debut new Apple Watch and iPad models, but it appears we may not see the iPhone 12 until next month. While we're not expecting to see new iPhones today, Apple's software updates for its various platforms are likely nearly ready for launch, so we may be hearing more about them today. Check...

Everything Apple Announced at Today's iPad and Apple Watch Event in Just Seven Minutes

Tuesday September 15, 2020 2:19 pm PDT by
Apple today held its annual September event, but this year was a bit different because no new iPhones were announced. The "Time Flies" event focused on the Apple Watch Series 6 and the iPad Air, and saw the debut of a new Apple One services bundle. Subscribe to the MacRumors YouTube channel for more videos. It took Apple an hour to introduce the new devices, but we've recapped the event in...