Apple Watch Sales Comprised Half of Smartwatch Market in 2018

Apple Watch maintained pole position in the smartwatch market over last year's fourth quarter as global smartwatch shipments continued to grow, according to the latest research from Strategy Analytics.

apple watch series 4
Apple shipped 9.2 million Apple Watch units during Q4 2018, according to the report, rising 18 percent from 7.8 million units in Q4 2017. Global smartwatch shipments meanwhile grew 56 percent annually to reach a record 18 million units in the same quarter.

Apple's global smartwatch marketshare actually slipped to 51 percent this quarter, down from 67 percent a year ago, but Apple held on to first position with a 51 percent global smartwatch marketshare, while Samsung jumped to second place, overtaking Fitbit and Garmin.

The research corroborates an earlier report from consumer research firm The NPD Group that Apple Watch is the "clear market leader" in the U.S. smartwatch market, but it also underlines the growing threat of rivals like Samsung, which continues to invest heavily in wearables that are compatible with both Android devices and iPhones.

"Apple's global smartwatch marketshare slipped to 51 percent this quarter, down from 67 percent a year ago," said Neil Mawston, executive director at Strategy Analytics. "Apple Watch is losing marketshare to Samsung and Fitbit, whose rival smartwatch portfolios and retail presence have improved significantly in the past year."

Apple doesn't reveal Apple Watch unit sales from its overall earnings. But in a recent earnings call for the first quarter of the 2019 fiscal year, CEO Tim Cook said the company's wearables revenue was being driven by the "amazing popularity" of Apple Watch and AirPods, and that the category was "approaching the size of a Fortune 200 company."

Related Roundup: Apple Watch Series 8
Buyer's Guide: Apple Watch (Neutral)
Related Forum: Apple Watch

Top Rated Comments

44267547 Avatar
51 months ago
Health features are a gimmick
I Actually know of people that the Apple Watch saved their life, and you’re telling others in this thread that health features are a ‘Gimmick’? [There are documented stories on the health features the Apple Watch has saved lives.] It’s hard to take your post any thing as credible.
Score: 18 Votes (Like | Disagree)
Justin Cymbal Avatar
51 months ago
I love my Apple Watch!

I currently have the second generation Apple Watch and plan on buying the fifth generation when it comes out later this year
Score: 14 Votes (Like | Disagree)
Remy149 Avatar
51 months ago
It’s like Pokémon, people need something to play, ...
[doublepost=1551355733][/doublepost]

This features are disabled by default in the whole world.
Health features are a gimmick - if not tailored to the unhealthy person.

This would make only sense when a doctors customizes the watch for You and uses the data
I’ve lost 60 pounds since October thanks to the health and fitness features of the Apple Watch
Score: 12 Votes (Like | Disagree)
harriska2 Avatar
51 months ago
We bought a $400 Apple Watch for my son and it was a great investment. He has autism and no sense of time. He now uses the timer to study and take breaks. He answers his phone and messages. He has a clue as to what the weather is doing and if he needs a coat. All without prompts or nagging. He is 23 and has had the watch for only 2.5 months. Amazing technology. I see it as becoming very important for aging and disabled populations - especially if they can get a better lte inside it and it doesn’t require a cell phone.
Score: 9 Votes (Like | Disagree)
nfl46 Avatar
51 months ago
It’s crazy how many people thought the Apple Watch wouldn’t do well. Now, you see these things everywhere.
Score: 8 Votes (Like | Disagree)
orbital~debris Avatar
51 months ago
Still enjoying my first generation (‘series 0’) Apple Watch here - used since delivery on launch day.

It’s really quite slow now with the latest watchOS available for it (4.3.2) but it wasn’t so bad back with the first few versions of watchOS. However, battery life still admirably good for its age, and Apple Pay on your wrist is marvellous.

I was hoping to upgrade to a series 4, but now may have to wait until series 5.

It’s been an interesting journey seeing how Apple have readjusted their focus for the Watch, and they do seem to be on a great trajectory with health & fitness features. I hope they work on filling out other uses, too - to expand the capabilities of this little companion computer.
Score: 7 Votes (Like | Disagree)

Popular Stories

Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
iphone 15 pro wifi 6e

Internal Apple Document From Leaker 'Unknownz21' Confirms Wi-Fi 6E Will Be Limited to iPhone 15 Pro Models

Friday January 27, 2023 10:01 am PST by
Multiple rumors have suggested that the next-generation iPhone 15 models will adopt the Wi-Fi 6E standard that Apple has already introduced in the iPad Pro and MacBook Pro, and now a leaked document appears to confirm Apple's plans. Sourced from researcher and Apple leaker Unknownz21 (@URedditor), the document features diagrams of the iPhone 15's antenna architecture. D8x refers to the...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Rumored to Have These 8 Features

Friday January 27, 2023 2:11 pm PST by
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least eight exclusive features not available on the standard iPhone 15 and iPhone 15 Plus. An overview of the eight features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...
top stories 28jan2023

Top Stories: iOS 16.3 Released, iPhone 15 Pro Rumors, macOS Tips and Tricks, and More

Saturday January 28, 2023 6:00 am PST by
Following last week's hardware announcements, this week saw the actual release of several of the new products as well as operating system updates bringing new features and bug fixes across Apple's platforms. This week also saw some fresh rumors about the iPhone 15 lineup and Apple's upcoming AR/VR headset, while we shared some tips to help you get the most of your macOS experience, so read...
Foldable iPhone 2023 Feature Blue

Kuo: Apple to Release Foldable iPad With Carbon Fiber Kickstand in 2024

Monday January 30, 2023 12:55 am PST by
Apple will launch a foldable iPad with a carbon fiber kickstand sometime next year, according to analyst Ming-Chi Kuo. In a series of tweets, Kuo said he expects an "all-new design foldable iPad" to be the next big product launch in the iPad lineup, with no other major iPad releases in the next nine to 12 months. The analyst said he was "positive" that the foldable device would arrive in...
Hero0013

Best Apple Deals of the Week: 2021 MacBook Pro Gets Massive $500 Markdowns as Samsung Discounts TVs and Memory Accessories

Friday January 27, 2023 11:07 am PST by
As we near the end of January, this week we saw a collection of deals on Apple's iPad Pro, iMac, and the 2021 MacBook Pro. Additionally, we're tracking new sales on TVs and memory accessories from Samsung. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Samsung...