Apple Watch Sales Comprised Half of Smartwatch Market in 2018

Apple Watch maintained pole position in the smartwatch market over last year's fourth quarter as global smartwatch shipments continued to grow, according to the latest research from Strategy Analytics.


Apple shipped 9.2 million ‌Apple Watch‌ units during Q4 2018, according to the report, rising 18 percent from 7.8 million units in Q4 2017. Global smartwatch shipments meanwhile grew 56 percent annually to reach a record 18 million units in the same quarter.

Apple's global smartwatch marketshare actually slipped to 51 percent this quarter, down from 67 percent a year ago, but Apple held on to first position with a 51 percent global smartwatch marketshare, while Samsung jumped to second place, overtaking Fitbit and Garmin.

The research corroborates an earlier report from consumer research firm The NPD Group that ‌Apple Watch‌ is the "clear market leader" in the U.S. smartwatch market, but it also underlines the growing threat of rivals like Samsung, which continues to invest heavily in wearables that are compatible with both Android devices and iPhones.

"Apple's global smartwatch marketshare slipped to 51 percent this quarter, down from 67 percent a year ago," said Neil Mawston, executive director at Strategy Analytics. "‌Apple Watch‌ is losing marketshare to Samsung and Fitbit, whose rival smartwatch portfolios and retail presence have improved significantly in the past year."

Apple doesn't reveal ‌Apple Watch‌ unit sales from its overall earnings. But in a recent earnings call for the first quarter of the 2019 fiscal year, CEO Tim Cook said the company's wearables revenue was being driven by the "amazing popularity" of ‌Apple Watch‌ and AirPods, and that the category was "approaching the size of a Fortune 200 company."

Related Roundups: Apple Watch, watchOS 6, watchOS 7
Buyer's Guide: Apple Watch (Caution)

Top Rated Comments

(View all)
Avatar
18 months ago

Health features are a gimmick

I Actually know of people that the Apple Watch saved their life, and you’re telling others in this thread that health features are a ‘Gimmick’? [There are documented stories on the health features the Apple Watch has saved lives.] It’s hard to take your post any thing as credible.
Score: 18 Votes (Like | Disagree)
Avatar
18 months ago
I love my Apple Watch!

I currently have the second generation Apple Watch and plan on buying the fifth generation when it comes out later this year
Score: 13 Votes (Like | Disagree)
Avatar
18 months ago

It’s like Pokémon, people need something to play, ...
[doublepost=1551355733][/doublepost]

This features are disabled by default in the whole world.
Health features are a gimmick - if not tailored to the unhealthy person.

This would make only sense when a doctors customizes the watch for You and uses the data

I’ve lost 60 pounds since October thanks to the health and fitness features of the Apple Watch
Score: 12 Votes (Like | Disagree)
Avatar
18 months ago
We bought a $400 Apple Watch for my son and it was a great investment. He has autism and no sense of time. He now uses the timer to study and take breaks. He answers his phone and messages. He has a clue as to what the weather is doing and if he needs a coat. All without prompts or nagging. He is 23 and has had the watch for only 2.5 months. Amazing technology. I see it as becoming very important for aging and disabled populations - especially if they can get a better lte inside it and it doesn’t require a cell phone.
Score: 9 Votes (Like | Disagree)
Avatar
18 months ago
It’s crazy how many people thought the Apple Watch wouldn’t do well. Now, you see these things everywhere.
Score: 8 Votes (Like | Disagree)
Avatar
18 months ago
Still enjoying my first generation (‘series 0’) Apple Watch here - used since delivery on launch day.

It’s really quite slow now with the latest watchOS available for it (4.3.2) but it wasn’t so bad back with the first few versions of watchOS. However, battery life still admirably good for its age, and Apple Pay on your wrist is marvellous.

I was hoping to upgrade to a series 4, but now may have to wait until series 5.

It’s been an interesting journey seeing how Apple have readjusted their focus for the Watch, and they do seem to be on a great trajectory with health & fitness features. I hope they work on filling out other uses, too - to expand the capabilities of this little companion computer.
Score: 7 Votes (Like | Disagree)

Top Stories

Apple Warns Against Closing MacBooks With a Cover Over the Camera

Friday July 10, 2020 11:12 am PDT by
Apple this month published a support document that warns customers against closing their Mac notebooks with a cover over the camera as it can lead to display damage. Image via Reddit Apple says that the clearance between the display and the keyboard is designed to very tight tolerances, which can be problematic. Covering the camera can also cause issues with automatic brightness and True Tone....

iPhone Users Who Experienced 'Batterygate' Can Now File to Receive Around $25 Settlement From Apple

Monday July 13, 2020 6:50 am PDT by
Earlier this year, Apple agreed to settle a U.S. class action lawsuit that accused the company of "secretly throttling" older iPhone models. Now, eligible iPhone owners are beginning to be notified about their legal rights and options. Under the proposed settlement, Apple will provide a cash payment of approximately $25 to each eligible iPhone owner who submits a claim, with its total payout ...

Apple Moving Forward on Semitransparent Lenses for Upcoming AR Headset

Friday July 10, 2020 7:24 am PDT by
Apple and Foxconn have reached a key milestone in the development of Apple's long-rumored augmented reality headset, with the semitransparent lenses for the device moving from prototype to trial production, reports The Information. Apple is developing the lenses on a single production line at a Foxconn factory in Chengdu in southwestern China, where most of Apple’s iPad production is...

Arm-Intel-PowerPC Universal Binaries Are Possible

Saturday July 11, 2020 1:42 pm PDT by
Casual MacRumors visitors may not realize that we have a very active PowerPC forum where users discuss issues related to PowerPC Macs that have not been produced since 2006. Threads range from hardware upgrades and software options to nostalgia: Photo by AphoticD Apple's recently announced transition to Apple Silicon (Arm) based Macs raised some interesting questions about future support...

Possible 'iPhone 12' Battery Certifications Suggest Lower Capacities Than iPhone 11 Series

Monday July 13, 2020 4:22 am PDT by
MySmartPrice has spotted certifications for three new Apple batteries that it believes could be for the upcoming iPhone 12 lineup, despite them being less capacitive than the batteries in the current iPhone 11 series. The batteries are identified with the model numbers A2471, A2431, and A2466, and appear on Safety Korea, China's 3C, and the Danish agency UL Demko. Apple is expected to...

Leaker: 'iPhone 12 Pro' to Come With 6GB of RAM

Friday July 10, 2020 1:59 am PDT by
Later this year, Apple is expected to release four OLED iPhones in three display sizes, including 5.4, 6.7, and two 6.1-inch models. Rumors suggest the 6.7-inch iPhone and one 6.1-inch model will be higher-end devices, and now leaker @L0vetodream has corroborated previous rumors about the internal specs of Apple's upcoming lineup. Rumors suggest Apple will use 5-nanometer A14 chips in its...

Kuo: Apple Silicon Macs to Include 13-inch MacBook Pro and MacBook Air This Year, 14.1-inch and 16-inch MacBook Pro Models Next Year

Friday July 10, 2020 2:58 am PDT by
At last month's WWDC, Apple officially announced that its Mac computers will be transitioned from Intel x86 to homegrown Apple Silicon chips. Apple said it plans to deliver the first Apple Silicon Mac by the end of the year and complete the transition in about two years. According to Apple analyst Ming-Chi Kuo, a 13.3-inch MacBook Pro with a form factor similar to the current 13.3-inch...

Google to 'Dramatically' Improve Chrome Impact on Mac Battery Life

Sunday July 12, 2020 1:56 pm PDT by
Google will address long-standing battery life issues, particularly on Mac devices, reports The Wall Street Journal. Chrome will improve "tab throttling" by better prioritizing active tabs and limiting resource drain from tabs open in the background. This is said to have a "dramatic impact on battery and performance." Google has reportedly been performing early tests on Mac laptops in...

Top Stories: iOS 14 Public Beta, iPhone 12 Size Comparison, 14-Inch MacBook Pro Rumors

Saturday July 11, 2020 6:00 am PDT by
After one round of developer beta testing, Apple unleashed iOS and iPadOS 14 to a wider audience this week, opening it up to members of the public beta program. There are lots of changes and new features to check out, but as with any beta, be careful about installing it on your main devices. Subscribe to the MacRumors YouTube channel for more videos. Other major stories this week included our ...

Apple Shares Humorous 'Working-From-Home Thing' Video

Monday July 13, 2020 9:31 am PDT by
Apple today shared a funny video focused on the problems that people working from home have to deal with, including noisy children, chaotic schedules, communication issues, and more. The video focuses on showing off Apple products and their capabilities that can be useful when working from home, such as the ability to scan a document with an iPhone, mark up a PDF, Siri Reminders, and more.The...