HomePod is Ninth Most Popular Smart Speaker in United States According to Recent Survey

Apple's HomePod is the ninth most popular smart speaker model in the United States, according to an online survey of 1,011 smart speaker users conducted by research firm Strategy Analytics in July and August.

homepod echo
The top eight positions are held by various Amazon Echo and Google Home models in the Strategy Analytics rankings. The standard Amazon Echo tops the list with an estimated 23 percent share of the U.S. installed base of smart speakers, while the HomePod is estimated to have just four percent market share.

  • Amazon Echo: 23%

  • Amazon Echo Dot: 21%

  • Google Home: 8%

  • Google Home Mini: 7%

  • Amazon Echo Plus: 5%

  • Amazon Echo Spot: 4%

  • Amazon Echo Show: 4%

  • Amazon Echo Dot Kids Edition: 4%

  • Apple HomePod: 4%

  • Google Home Max: 2%

Apple does not disclose HomePod sales in its quarterly earnings results. In August, Strategy Analytics estimated that HomePod shipments totaled 700,000 units in the second quarter of 2018, giving Apple a roughly six percent share of the worldwide smart speaker market at the time.

While the HomePod may have only a single-digit share of the overall market, Strategy Analytics shared data last month indicating that Apple accounts for 70 percent of the small but growing $200-plus smart speaker market, topping competing products such as the Google Home Max and a variety of Sonos speakers.

That data shouldn't come as much of a surprise, as Amazon Echo and Google Home models are regularly priced as low as $49, whereas the HomePod retails for $349. Apple has marketed the HomePod as a premium speaker that also has Siri, as opposed to a personal assistant that also plays music.

It's also worth noting that the HomePod only launched this past February, two to three years after its biggest competitors. Today, the HomePod is available in the United States, United Kingdom, Australia, Canada, France, and Germany, with sales set to begin in Mexico and Spain on Friday.

Back in April, well-connected Apple analyst Ming-Chi Kuo said Apple was "mulling" a "low-cost version" of the HomePod, possibly in the form of a Siri-enabled Beats speaker. The status of those plans is unclear.

Related Roundup: HomePod

Top Rated Comments

DakotaGuy Avatar
39 months ago
As long as it has very limited capabilities and compatibility at a very high price I don't see it moving up much from 9th place.
Score: 30 Votes (Like | Disagree)
Greenmeenie Avatar
39 months ago
Maybe I am in the minority, but I cannot imagine myself ever having one of these things in my home. Ever.
Score: 22 Votes (Like | Disagree)
Goldex Avatar
39 months ago
When the price falls below $100 for the HomePod, I will more than happy to get several.
Same, and when the iPhone XS drops below $100, I'm certain I'll get several as well.
Score: 18 Votes (Like | Disagree)
Mac4Brains Avatar
39 months ago
As long as it has very limited capabilities and compatibility at a very high price I don't see it moving up much from 9th place.
Apple has made several attempts to produce good speakers. All failed due to a combination of compatibility and price.

I still have a iSub that does not work on any intel Mac, and that is USB so it is simply not supported by apple anymore.
The only reference I can find for the older Apple Hi-Fi speakers is the original press release.

I am quite sure there are more but they don't come to mind.

Apple needs to:
USE THE DAMM UNIVERSAL SPEAKER PLUG AND STOP USING PROPRIETARY CONNECTORS
support the speaker after it is released.
price them so they are worth it.

I spent $350 on good speakers I got in the late 1990's that I am still using six computers later.
the iSub I got with my one of my Mac's only ever worked on that computer.

Now to push you into getting Apple made speakers they are more focused on removing the industry standard 3.5mm connectors to push you to use the overpriced junk they make. In order to use good speakers you may already have you need to dish out an extra $10 to do so.

In the end I can go on an extended rant on how I am starting to dislike Tim Cook.
Score: 18 Votes (Like | Disagree)
mi7chy Avatar
39 months ago
Looks worse if you combine products by company...

Amazon 61%
Google 17%
Apple 4%

Amazon is killing it on the hardware front but Google is still king in AI, software and services. I've found myself drifting away from Apple to Google and now to Amazon devices (Fire HD 10 2017 tablet and Fire TV Stick 2nd gen and soon to be Fire TV Stick 4K).
Score: 11 Votes (Like | Disagree)
VSG Avatar
39 months ago
I just had to see for myself – on Twitter I only read "ninth most popular" … ninth out of how many??

Why don't you just say "HomePod is on the before-last spot in customer satisfaction survey"?
I love my :apple: products but with the state of Siri, I can't justify buying a HomePod and I wouldn't trade my Echos for a second.
But still, a little less Apple Fanboyism would be nice every once in a while. At least when it comes to phrasing headlines. ;)
Score: 10 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
airtag in hand

Apple Enhancing AirTags Anti-Stalking Measures With Android App and Shorter Sound Intervals

Thursday June 3, 2021 11:10 am PDT by
Apple is enhancing AirTags security to prevent stalking using the Bluetooth devices, Apple told CNET today. Apple is already sending out over-the-air updates to AirTags that will shorten the amount of time before an unknown AirTag alerts you if it is in your possession. At the current time, AirTags play a sound after three days of being away from their owner. After the update, AirTags will...
maxresdefault

Here's How Apple's New iPhone to iPhone Data Migration Feature Works in iOS 12.4

Tuesday July 23, 2019 1:20 pm PDT by
Apple this week released iOS 12.4, the newest version of iOS 12 available for iPhones and iPads. One of the new features in iOS 12.4 is an updated data migration option that uses device to device transfers rather than relying on iCloud. Apple didn't provide much information on the new data migration feature, so we thought we'd check it out in our latest YouTube video. Subscribe to the ...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
tmobilelogo

T-Mobile Data Breach Included Personal Information of Almost 50 Million Customers

Wednesday August 18, 2021 5:41 am PDT by
T-Mobile has issued a statement with further details about a cyberattack that the company confirmed earlier this week, confirming that the data breach included the personal information of almost 50 million current, former, and prospective customers. Late last week, T-Mobile confirmed that a forum post that purported to offer data from more than 100 million people was the result of a company...
airtag precision finding

AirTag Includes U1 Chip for 'Precision Finding' Feature

Tuesday April 20, 2021 12:11 pm PDT by
Apple's long-awaited AirTag was finally unveiled today, and as expected, the small circle-shaped accessories can be attached to items like wallets, keys, and more to allow them to be tracked in the Find My app. As was rumored ahead of release, each AirTag is equipped with a U1 chip, and on devices that also have U1 chips, there's a Precision Finding feature. U1 Ultra Wideband chips are...
m1 macbook air

Kuo: Mini-LED MacBook Air Coming in Mid-2022

Thursday July 22, 2021 7:48 pm PDT by
Apple will release a new version of the MacBook Air around the middle of 2022, Apple analyst Ming-Chi Kuo said today in note to investors seen by MacRumors. The upcoming MacBook Air will feature a 13.3-inch mini-LED display, which would make it the second Mac to gain mini-LED technology after the 2021 MacBook Pro, which is rumored to include a mini-LED display and is expected to launch later ...
Apple Films Tom Hanks Finch First Look

Apple Original Film 'Finch' Starring Tom Hanks to Premiere November 5

Thursday August 12, 2021 8:52 am PDT by
Apple today announced that the original film "Finch," starring Tom Hanks in its titular role, will premiere on Apple TV+ on Friday, November 5 and shared a first-look image from the film. The first look at "Finch," shared by Apple. The film, which is anticipated to be an awards season contender, revolves around a man, a robot (played by "Get Out" actor Caleb Landry Jones), and a dog that form ...
2016 macbook pro flexgate b

Apple Faces Another Class-Action MacBook Pro ‘Flexgate’ Lawsuit

Thursday August 20, 2020 6:43 am PDT by
Another class-action complaint has been lodged against Apple, which claims that the company was aware of a MacBook Pro design flaw that caused some devices to have backlight display issues (via Apple Insider). The so-called "flexgate" problem was present in some MacBook Pro models manufactured between 2016 and 2017. The problem appears as dark patches along the bottom of the MacBook Pro's...
macbook air m1 first benchmark

Apple Silicon M1 Chip in MacBook Air Outperforms High-End 16-Inch MacBook Pro

Wednesday November 11, 2020 4:43 pm PST by
Apple introduced the first MacBook Air, MacBook Pro, and Mac mini with M1 Apple Silicon chips yesterday, and as of today, the first benchmark of the new chip appears to be showing up on the Geekbench site. The M1 chip, which belongs to a MacBook Air with 8GB RAM, features a single-core score of 1687 and a multi-core score of 7433. According to the benchmark, the M1 has a 3.2GHz base...