HomePod is Ninth Most Popular Smart Speaker in United States According to Recent Survey

Apple's HomePod is the ninth most popular smart speaker model in the United States, according to an online survey of 1,011 smart speaker users conducted by research firm Strategy Analytics in July and August.

homepod echo
The top eight positions are held by various Amazon Echo and Google Home models in the Strategy Analytics rankings. The standard Amazon Echo tops the list with an estimated 23 percent share of the U.S. installed base of smart speakers, while the HomePod is estimated to have just four percent market share.

  • Amazon Echo: 23%

  • Amazon Echo Dot: 21%

  • Google Home: 8%

  • Google Home Mini: 7%

  • Amazon Echo Plus: 5%

  • Amazon Echo Spot: 4%

  • Amazon Echo Show: 4%

  • Amazon Echo Dot Kids Edition: 4%

  • Apple HomePod: 4%

  • Google Home Max: 2%

Apple does not disclose HomePod sales in its quarterly earnings results. In August, Strategy Analytics estimated that HomePod shipments totaled 700,000 units in the second quarter of 2018, giving Apple a roughly six percent share of the worldwide smart speaker market at the time.

While the HomePod may have only a single-digit share of the overall market, Strategy Analytics shared data last month indicating that Apple accounts for 70 percent of the small but growing $200-plus smart speaker market, topping competing products such as the Google Home Max and a variety of Sonos speakers.

That data shouldn't come as much of a surprise, as Amazon Echo and Google Home models are regularly priced as low as $49, whereas the HomePod retails for $349. Apple has marketed the HomePod as a premium speaker that also has Siri, as opposed to a personal assistant that also plays music.

It's also worth noting that the HomePod only launched this past February, two to three years after its biggest competitors. Today, the HomePod is available in the United States, United Kingdom, Australia, Canada, France, and Germany, with sales set to begin in Mexico and Spain on Friday.

Back in April, well-connected Apple analyst Ming-Chi Kuo said Apple was "mulling" a "low-cost version" of the HomePod, possibly in the form of a Siri-enabled Beats speaker. The status of those plans is unclear.

Related Roundup: HomePod
Buyer's Guide: HomePod (Neutral)

Popular Stories

iPhone 16 Battery Life Feature

iOS 26's New Battery Life Mode Available Only on These iPhone Models

Saturday June 21, 2025 9:02 am PDT by
Last week, we reported that iOS 26 introduces an opt-in Adaptive Power Mode on the iPhone, alongside the existing Low Power Mode. Apple says that Adaptive Power Mode can make "small performance adjustments" when necessary to extend an iPhone's battery life, including slightly lowering the display brightness or allowing some activities to "take a little longer." The full description of...
apple wallet drivers license feature iPhone 15 pro

iPhone Driver's Licenses: These 17 U.S. States Offer Them or Will Later

Thursday June 19, 2025 11:28 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states and Puerto...
ios 26 call holding

iOS 26 Beta is Hiding a New Ringtone — Here's What It Sounds Like

Thursday June 19, 2025 7:25 pm PDT by
Apple is hiding a new ringtone within iOS 26. The new ringtone is an alternative version of the existing Reflection ringtone, which has been the default ringtone since the iPhone X was released in 2017. It was discovered within the code for the first developer beta of iOS 26, but it remains hidden, so you will not find it in the list of ringtones available in the Settings app for now. It...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
Wi Fi WiFi General Feature

iOS 26 Adding Two New Wi-Fi Features, Allows AirDrop and AirPlay Alternatives

Saturday June 21, 2025 7:02 am PDT by
iOS 26 is gaining two new Wi-Fi features, including Captive Assist and Wi-Fi Aware. MacRumors contributor Aaron Perris discovered a reference to Captive Assist within the code for the first iOS 26 developer beta, but Apple has yet to enable the feature. It should be available by the time the software update is released later this year. In his Power On newsletter last month, Bloomberg's...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Monday June 16, 2025 8:45 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 21, 2025 2:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices from credible sources. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro's Alleged Vapor Chamber Cooling System Partly Revealed

Sunday June 22, 2025 6:37 am PDT by
Apple's upcoming iPhone 17 Pro and iPhone 17 Pro Max models are rumored to be equipped with a vapor chamber cooling system, and a leaker known as Majin Bu today shared a photo of an alleged copper thermal plate for the system. Many high-end Android smartphones like Samsung's Galaxy S25 Ultra are equipped with a vapor chamber cooling system, which can manage heat dissipation inside the...
airpods 4 blue

Apple Offering Free AirPods — Here's How to Get Them

Tuesday June 17, 2025 6:33 am PDT by
Apple is running a new promotion that offers free AirPods to qualifying customers. Now through September 30, college and university students in the U.S., Canada, Mexico, and Singapore can receive free AirPods 4 when they purchase an eligible new Mac or iPad from Apple. AirPods Pro 2 are also available at a discount. If you do not want AirPods, the promotion also offers various other...

Top Rated Comments

DakotaGuy Avatar
87 months ago
As long as it has very limited capabilities and compatibility at a very high price I don't see it moving up much from 9th place.
Score: 30 Votes (Like | Disagree)
Greenmeenie Avatar
87 months ago
Maybe I am in the minority, but I cannot imagine myself ever having one of these things in my home. Ever.
Score: 22 Votes (Like | Disagree)
Goldex Avatar
87 months ago
When the price falls below $100 for the HomePod, I will more than happy to get several.
Same, and when the iPhone XS drops below $100, I'm certain I'll get several as well.
Score: 18 Votes (Like | Disagree)
Mac4Brains Avatar
87 months ago
As long as it has very limited capabilities and compatibility at a very high price I don't see it moving up much from 9th place.
Apple has made several attempts to produce good speakers. All failed due to a combination of compatibility and price.

I still have a iSub that does not work on any intel Mac, and that is USB so it is simply not supported by apple anymore.
The only reference I can find for the older Apple Hi-Fi speakers is the original press release.

I am quite sure there are more but they don't come to mind.

Apple needs to:
USE THE DAMM UNIVERSAL SPEAKER PLUG AND STOP USING PROPRIETARY CONNECTORS
support the speaker after it is released.
price them so they are worth it.

I spent $350 on good speakers I got in the late 1990's that I am still using six computers later.
the iSub I got with my one of my Mac's only ever worked on that computer.

Now to push you into getting Apple made speakers they are more focused on removing the industry standard 3.5mm connectors to push you to use the overpriced junk they make. In order to use good speakers you may already have you need to dish out an extra $10 to do so.

In the end I can go on an extended rant on how I am starting to dislike Tim Cook.
Score: 18 Votes (Like | Disagree)
mi7chy Avatar
87 months ago
Looks worse if you combine products by company...

Amazon 61%
Google 17%
Apple 4%

Amazon is killing it on the hardware front but Google is still king in AI, software and services. I've found myself drifting away from Apple to Google and now to Amazon devices (Fire HD 10 2017 tablet and Fire TV Stick 2nd gen and soon to be Fire TV Stick 4K).
Score: 11 Votes (Like | Disagree)
VSG Avatar
87 months ago
I just had to see for myself – on Twitter I only read "ninth most popular" … ninth out of how many??

Why don't you just say "HomePod is on the before-last spot in customer satisfaction survey"?
I love my :apple: products but with the state of Siri, I can't justify buying a HomePod and I wouldn't trade my Echos for a second.
But still, a little less Apple Fanboyism would be nice every once in a while. At least when it comes to phrasing headlines. ;)
Score: 10 Votes (Like | Disagree)