Global Smartphone Shipments See Biggest Fall Ever in February 2020

Global smartphone shipments dropped an estimated 38 percent in February 2020, marking the biggest ever fall in the history of the worldwide smartphone market, according to new data shared today by Strategy Analytics.

iphone 11 pro no white background
Smartphone companies shipped an estimated 61.8 million units in February 2020, down from 99.2 million units in February 2019.

Smartphone demand in Asia dropped heavily in February, leading to a significant collapse in sales as lower demand in Asia dragged down shipments across the world. Some Asian factories were unable to manufacture smartphones due to quarantines and travel restrictions and customers were unable or unwilling to leave their homes to visit retail stores and buy new devices.

"February 2020 saw the biggest fall ever in the history of the worldwide smartphone market. Supply and demand of smartphones plunged in China, slumped across Asia, and slowed in the rest of the world. It is a period the smartphone industry will want to forget."

Strategy Analytics Senior Analyst Yiwen Wu said that though there are now signs of recovery in China, global smartphone shipments are expected to remain weak throughout March 2020 as many countries are still struggling with the coronavirus.

Apple Stores in several countries including the United States are closed for the time being, and millions of consumers are in lockdown or unable to shop for new devices.

Yiwen Wu, Senior Analyst at Strategy Analytics, added, "Despite tentative signs of recovery in China, we expect global smartphone shipments overall to remain weak throughout March, 2020. The coronavirus scare has spread to Europe, North America and elsewhere, and hundreds of millions of affluent consumers are in lockdown, unable or unwilling to shop for new devices. The smartphone industry will have to work harder than ever to lift sales in the coming weeks, such as online flash sales or generous discounts on bundling with hot products like smartwatches."

Apple in February said that its March quarter revenue will not meet its revenue goals, though we won't know how far below target Apple lands until its April earnings call.

Top Rated Comments

Relentless Power Avatar
29 months ago
And this is how it’s going to be in the foreseeable future. The last thing on consumers mind right now is buying ‘new tech’, given the uncertainty of the economy/jobs, lack of supplies in grocery stores, etc. In the midst of what’s happening right now, some will be repurposing how they spend their finances, and I think smart phones that breach over $1000 is not a very smart purchase right now if somebody isn’t in need of an upgrade. Consumers in general will be more mindful of where their dollar is spent until this situation stabilizes.
Score: 17 Votes (Like | Disagree)
now i see it Avatar
29 months ago
It's because almost everyone in the world who uses a smartphone can use it another year (or two or three or four) no problem. It's very rare for someone to wait until their phone breaks until they buy another one.
When financial uncertainty is ahead, the last purchase on someone's mind is buying another smartphone
Score: 10 Votes (Like | Disagree)
I7guy Avatar
29 months ago
I’ll do my part in September.
Score: 8 Votes (Like | Disagree)
justperry Avatar
29 months ago
Duh...

Article header should be..

Global (Goods) Shipments See Biggest Fall Ever in February 2020
Score: 8 Votes (Like | Disagree)
Kyle Andrew Avatar
29 months ago
February: Lowest shipments ever!!!

March: hold my beer...
Score: 8 Votes (Like | Disagree)
santaliqueur Avatar
28 months ago

February: Lowest shipments ever!!!

March: hold my beer...
You missed an opportunity to say: Hold my Corona
Score: 7 Votes (Like | Disagree)

Popular Stories

iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
apple music

Apple Increases Apple Music Subscription Price for Students in Several Countries

Sunday May 22, 2022 1:57 am PDT by
Apple has silently increased the price of its Apple Music subscription for college students in several countries, with the company emailing students informing them their subscription would be slightly increasing in price moving forward. The price change is not widespread and, based on MacRumors' findings, will impact Apple Music student subscribers in but not limited to Australia, the...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...