Apple News

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Introduced with iOS 9, Apple News is Apple's dedicated app for reading news sites, blogs, and other content. It aggregates stories from a variety of sources and displays them in a mobile-optimized format, often accompanied by photo galleries, videos, and animations.

Each Apple News user selects favorite topics and content channels to create a curated, personalized news feed that is based on individual reading preferences. Apple has partnered with dozens of content sites for Apple News, but any RSS feed can be added to the Apple News app. Readers can choose from more than a million topics to create a customized feed.

Apple News also includes tools that are found in other content-aggregating apps, such as options to share stories or read content offline. Apple News is a default app that is included in the iOS operating system.

'Apple News' How Tos

How to Take Control of Apple News Alerts in iOS 11

Apple News is the built-in news app for iOS 11 that aggregates and curates stories and topics from a variety of third-party news sources. The service is only available in the U.S., Australia, and the U.K. at the time of writing, so not all new iPhones and iPads will come with the stock app installed. Apple News aims to offer a cleanly presented and personalized news service that caters to your tastes and interests, although one of its default behaviors is to spit out alerts from sources that you may or may not be interested in. Apple News refers to news sources in the app as "channels", and here we are going to run through two ways to control the alerts you receive from them.

'Apple News' Articles

Apple News App Gains '2018 Midterm Elections' Section in the U.S.

Apple has announced a new section in the Apple News app dedicated to providing coverage of the U.S. midterm elections from now through to November. Apple says the new section is designed to help readers follow the latest on the 2018 Midterm Elections with breaking news, exclusive highlights and analysis from trusted sources curated by Apple News' team of experienced editors. Special features will include "The Conversation", a collection of opinion columns about hot-button issues from sources they may not already follow, and "On the Ground", which highlights issues that matter to local constituents on the most important races. "Today more than ever people want information from reliable sources, especially when it comes to making voting decisions," said Lauren Kern, editor-in-chief of Apple News. "An election is not just a contest; it should raise conversations and spark national discourse. By presenting quality news from trustworthy sources and curating a diverse range of opinions, Apple News aims to be a responsible steward of those conversations and help readers understand the candidates and the issues." In addition to presenting coverage from Fox News, Vox, and other publishers, Apple says its News app will offer exclusive features, including: The Washington Post's "Election Now," a dashboard that brings to life important primary races by contextualizing key data like current polling, what pundits are saying and survey data on voter enthusiasm. A weekly briefing from Axios, featuring analysis of the most important developments as the primaries unfold. Politi

Apple Leaks Video of macOS 10.14 Showing Xcode 10 With Dark Mode, News App, and More

Steven Troughton-Smith today discovered a brief video on Apple's servers that appears to show Xcode 10 running on macOS 10.14. The well-known developer says he found the 30-second clip buried within an API on the backend of the Mac App Store. He shared a direct link to the video, embedded below, with 9to5Mac's Guilherme Rambo. Given the video originates from Apple's servers, and is for its own Xcode development tool, everything shown is very likely real. Ladies and gentlemen, I give you Xcode 10 on macOS 10.14. Dark Appearance, Apple News, App Store w/ video previews pic.twitter.com/rJlDy81W4W— Steve Troughton-Smith (@stroughtonsmith) June 2, 2018 That includes:Xcode 10 has a new dark interface, while the Trash icon in the dock is also darker, suggesting that macOS 10.14 may feature a systemwide dark mode, including in apps. On macOS 10.13, there is a partial dark mode, but only for the dock and top menu bar. There is an Apple News icon in the dock, suggesting that it will be expanding to the Mac with a desktop app. The desktop background could be a picture of the Mojave Desert in California during the night, hinting at a macOS Mojave name for the next version. MacRumors recently noted that Mojave could be Apple's top choice based on the company's recent trademark activity.The video itself also likely confirms rumors that the Mac App Store will be redesigned on macOS 10.14 to more closely resemble the App Store on iOS 11, including the addition of preview videos like this one for apps. The leak comes just two days before Apple's annual Worldwide

Google News vs. Apple News on iOS

Google recently introduced a new Google News app with an entirely updated interface and a range of new features that put it on par with Apple's own News app, including a "For You" recommendation section and "Full Coverage" headlines that present a story from multiple angles. We went hands-on with Google News to check out the new features and to see how it compares to Apple News, the built-in news app that's available on the iPhone and the iPad. Subscribe to the MacRumors YouTube channel for more videos. The Google News app is a reimagining and revamp to the existing Google Newsstand Play app that was previously available via the iOS App Store. It's been entirely overhauled though, with a simple, clean interface that's fairly similar to the look of Apple News with a dedicated navigation bar at the bottom. Google News does, however, have an additional section for quickly selecting news categories like U.S., World, Business, and Technology. Both apps feature a "For You" section based on personalized recommendations. Apple's draws in information from the categories and news sites you choose to follow, while Google presents a selection of stories that become more tailored over time based on what you choose to read and what you favorite. In each app, you can search for different news sites, blogs, and topics and add them to your coverage lists to impact "For You." Google's For You section highlights a list of five top stories and then provides supplemental stories at the bottom of the list, while Apple organizes For You into top stories, trending stories, top

Apple News Now Allows All Publishers to Serve Ads via Google DoubleClick

Apple News now lets all publishers use Google's industry standard ad-serving tool DoubleClick, after limited testing last year. Apple told Digiday that DoubleClick can now be used to serve traditional banner ads on Apple News, including animated GIF ads, but it can't yet be used to serve HTML5-based ads or pre-roll video ads in the app. The rollout should make it easier for publishers to sell and fill ad space next to their articles on Apple News. Apple lets publishers keep 100 percent of the revenue from the Apple News ads they sell directly. "We're thrilled with the results we've seen from the Apple News DFP beta," said Beth Lawrence, executive vice president of digital sales for Discovery. "We've seen strong fill rates across our Apple News channels for Food Network, HGTV and Travel Channel, with a peak fill rate over 90 percent." DoubleClick-served ads in Apple News have limited targeting options, in line with Apple's commitment to user privacy:The ad-targeting options break down into two categories: context-based targeting and audience-based targeting. Contextual ads can be aimed based on the article's publisher, its content category within Apple News and the tags a publisher appends to the individual article as well as according to whether it appears on an iPhone or iPad. Audience-wise, the ads can be targeted by a person's location (though only at the designated market area level), their gender and their age group.Apple previously used its now-defunct iAd platform to fill unsold ad space in Apple News, but it later outsourced the job to

Apple News Inking Deals With Publishers for Exclusive Video Content

Apple has begun inking deals with publishers in Apple News to gain timed exclusive video series on the platform, as it competes with news distribution outlets on Facebook, Google, and Twitter. In a new article today, Digiday highlights BuzzFeed News as one of the first major partnerships for the video initiative on Apple News, with the debut of docu-series "Future History: 1968" last month. Under the partnership, BuzzFeed News launched the first three episodes of Future History: 1968 exclusively on Apple News, and then one week later expanded them to Facebook Watch, YouTube, Twitter, and the BuzzFeed app. BuzzFeed head of audience development Roxanne Emadi says Apple paid the publisher for first-window rights to the show's first three episodes and cut BuzzFeed a share of ad revenue. Apple has become so serious about competing with Facebook, Google/YouTube and Twitter as a distribution outlet for news publishers that it’s paying publishers to unveil shows on Apple News first. “We’re focused on really just in-depth, unique video experiences and finding partners to support that,” Emadi said. “It’s very different than what you’re used to, which is social video and news feed video.” After its launch on April 21, Future History: 1968 was featured in video galleries for an entire weekend on Apple News and got included in push notifications of users that follow the publisher in the app. According to Emadi, during the first week of the show's availability on Apple News it received "several hundreds of thousands" of views across the three episodes. On April 28 the show

Apple Expected to Launch Subscription News Service Within Next Year Following Texture Acquisition

Apple plans to offer a subscription-based news service within the next year, according to Mark Gurman, reporting for Bloomberg News. Apple declined to comment on the report, as it has not announced the plans publicly. The service is said to be based on subscription-based digital magazine app Texture, which is expected to be integrated into the Apple News app on iPhone and iPad, pending approval of Apple's agreement to acquire the company. Texture provides unlimited access to over 200 digital magazines for $9.99 per month. Available magazine titles include People, Vogue, Rolling Stone, National Geographic, GQ, Sports Illustrated, Wired, Maxim, Men's Health, GQ, Bloomberg Businessweek, ESPN The Magazine, and Entertainment Weekly. "We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users," said Apple's services chief Eddy Cue, on Apple acquiring Texture. The service would essentially be like Apple Music, which provides unlimited streaming of over 45 million songs for $9.99 per month, but for news and magazines. The revenue would help boost Apple's growing services division, including the App Store and iCloud, while a cut would also go to publishers. The premium tier would likely complement the existing ad-supported content available within the Apple News app, which is currently available in the United States, Australia, and the United Kingdom on iOS 9 and later. Apple previously offered a Newsstand app with digital magazines and newspapers, but subscriptions

Apple News Drives Significant Traffic to Stories, Publishers Can Pitch Articles via Slack

Apple News can yield a flood of traffic for news publishers, with the app accounting for as much as 50 to 60 percent of readership for some stories, according to a paywalled report by Tom Dotan for The Information. Apple News has generated half of Vox.com's daily traffic at times, according to a person familiar with Vox's numbers. An executive at the website of a major TV network said Apple News has accounted for as much as 60% of traffic for some stories.The report claims Apple has an editorial team of about a dozen former journalists, led by veteran Apple executive Roger Rosner, who decide which articles get featured in the Top Stories or Spotlight sections of Apple News, or in the News tab on an iPhone, accessible by swiping left from the first page of the home screen. The editorial team in the United States runs a dedicated Slack channel in which publishers can pitch stories to Apple, which tends to favor big breaking stories, special features, and multi-part series, according to the report. Apple is said to have similar teams working with publishers in Australia and the United Kingdom. The curation process isn't praised by all publishers, as smaller to medium-sized sites say Apple News tends to favor big mainstream outlets, which get featured prominently when users first sign up for Apple News. A bigger issue that publishers have with Apple News is that many don't earn any significant ad revenue from the app.Part of the problem relates to how it sells ad space next to stories. Apple initially used its ad team iAd, but it later outsourced sales to NBC. It

Flipboard Founder Claims Apple News is 'a Product Living in the Past'

Apple's mobile news platform has been accused of "living in the past" by the co-founder and head of rival news curation service Flipboard. The comments were made at Tuesday's Code Media event in California, where Flipboard CEO Mike McCue participated in an onstage Q&A regarding the future of content curation in the digital mobile space. Now in its eighth year, the Flipboard iOS app organizes online articles into a more conducive reading format for mobile devices, and reaches around 100 million users a month. Comparatively, major rival Apple News – which Apple began shipping with iOS 9 – has at least 70 million monthly users. "When you're an entrepreneur and you're competing with Apple, that's a pretty big deal," said McCue. "They're a partner and a competitor at the same time." McCue then went on to criticize Apple's mobile news platform for its lack of human curation. "Apple News as a product is living in the past. There's no social sharing capability, no curation happening — it's algorithmic,” McCue said, adding: "It's another format that publishers have to adopt."McCue also picked holes in Apple's walled garden approach to online content, comparing Flipboard's ad-friendly platform to Apple News's "closed ecosystem", which McCue called "a big deal for publishers". The suggestion here is that Flipboard benefits publishers by regularly redirecting readers to the publisher's site, where more ads are shown, whereas Apple News keeps users within the app's native display format with its attendant ad restrictions. Despite the latter approach, Apple News does offer

Apple News Introduces Coverage Portal of 2018 Winter Olympics in Partnership With NBC

Apple News will be a go-to source for coverage of the 2018 Olympic Winter Games in Pyeongchang, South Korea, which officially begin with Friday's opening ceremony, although some competition is already underway. A new section devoted to the Winter Olympics is now available within the "For You" tab of Apple News in the United States, and it will feature articles, videos, and other coverage of the games over the next two weeks. Apple has partnered with NBC for the new section, but coverage will be provided from a variety of sources, according to Ingrid Lunden at TechCrunch. Live streams and full replays of specific events will link directly to the NBC Sports app, while clips from events will be viewable within Apple News itself. The portal will also feature a planner for viewers to figure out when specific events are scheduled, and it will allow users to add events they want to watch to their calendars. There will also be a medal tracker and daily roundups given a 14-hour-plus time difference between South Korea and the United

CNN Blames Apple for Apple News Bug That Caused Repeat Notifications

Earlier this afternoon, a bug with the Apple News app caused notifications for a single CNN news story to be sent out to iPhone and iPad users over and over again. The issue, which lasted for approximately 15 minutes, appears to have impacted all Apple News subscribers who had alerts turned on for CNN based on a slew of complaints that popped up on reddit, Twitter, and the MacRumors forums. It wasn't clear if the problem was with CNN or the Apple News app, but on Twitter, CNN claims it was the latter. According to the news organization, CNN only sent a single notification, and the company is working with Apple to identify the problem. We are aware that some Apple News users recently received multiples of the same alert. Our server log shows CNN sent only one. We are working with Apple to identify their issue, as users on CNN-owned platforms did not experience a problem. Apologies to those who did.— CNN Communications (@CNNPR) January 30, 2018 Customers who were affected by the repeated notifications received somewhere around a hundred notifications, and the notifications in question were interrupting normal device operation. It appears that the issue centered around a single CNN news story, but we've also seen reports that some notifications from Fox News also repeated. @MacRumors is anyone getting nonstop @CNN alerts about the Hawaii false alert? I have the alert turned off and still getting them. pic.twitter.com/zKLeDMhng7— Tom Cheung (@tommyknockrs) January 30, 2018 The only fix for the issue at the time was to turn off Apple News notifications, but

Apple News May Expand Ways Publishers Can Sell Ads, Enable Micropayments

Apple News attracts millions of monthly readers on iPhone and iPad, but some publishers have been reluctant to adopt the platform due to limited revenue and hassles placing ads alongside content. Fortunately for publishers, that could soon change. Ad Age reports that Apple eventually plans to allow publishers to use the ad tech they already employ on their sites, such as Google's DoubleClick for Publishers, to deliver third-party ads in the Apple News app. The report, citing multiple unnamed publishers, claims Apple also plans to enable micropayment options so people can access articles "for cents at a time," but no specific details were provided. The changes, which reportedly remain at least a few months away from being implemented, could lead to increased revenue for publishers, who in turn may find participating in Apple News to be more worthwhile."The bigger thing is they've now seen the light," said the top publishing exec, who was familiar with the plans but spoke on condition of anonymity. "Apple is acknowledging it can't force its ad technology into the marketplace and it makes more sense to allow standard ad serving."Apple recently updated its Advertising Guide for Apple News to indicate that third-party ad tags can be used to serve third-party Standard, Double, Large, MREC, Interstitial, IAB 300x250, and IAB 728x90 ads on iOS 10.3 and above. Apple News, which aggregates stories from multiple publishers, is currently available in the United States, Australia, and United

New York Mag's Lauren Kern Named First Editor-in-Chief of Apple News

Lauren Kern, Executive Editor at New York Magazine, has been named as the first editor-in-chief of Apple News, according to Politico. The hiring has since been confirmed by an Apple spokesperson. It's unclear what exactly the role will entail, but it suggests Apple has bigger ambitions of some kind for its News app on iPhone, iPad, and iPod touch. Apple News is not a firsthand source of news, so Kern's role could be at least partially related to curation of other news sources. In February, Apple executive Eddy Cue said the company wants to "vet and make sure that the news providers" in Apple News are "legitimate," in an effort to cut down on "clickbait." Apple News gathers stories from several leading news sources and displays them all in one place. The app launched on iOS 9 in the United States, and it has since expanded to Australia and the United Kingdom. The app was redesigned for iOS 10 with a bolder, simpler interface that puts content front and

Eddy Cue: Apple 'Trying to Do Some Things' to Combat the Spread of Fake News

Apple is actively working on ways to ensure its content delivery services are robust enough to stand up to the challenge of "fake news", according to Apple's senior vice president of software and services, Eddy Cue. Cue made the comments during a wide-ranging interview at the Code Media conference on Monday evening. Echoing comments recently made by CEO Tim Cook, Cue said that technology companies have a special responsibility to members of the public, most of whom now depend upon personal devices to receive their news. With that in mind, Cue said that while there was no simple way to counter the spread of fake news, the company is working on methods to reduce its dissemination. "We want Apple News to be available to everyone, but we want to vet and make sure that the news providers are legitimate. We're very concerned about all of the news items and the clickbait from that standpoint, and that's driving a lot of the news coverage. We're trying to do some things in Apple News, we're learning from that and we need to share that together as an industry and improve it."Fake news has been a trending topic since last year's U.S. Presidential election, with companies like Facebook making loud statements about the action they have taken to bring the quality of articles to users' attention. Last week, Tim Cook admitted that fake news is "one of today's chief problems" and that "we have to give the consumer tools" to deal with the challenge. Companies like Apple should "filter part of it" before it reaches the public, he said, but in a way that avoids "losing the great

Check Out iOS 10's Revamped Apple News App

One of the apps that's getting a redesign in iOS 10 is Apple News, Apple's dedicated news reading app that first came out in 2015 as part of iOS 9. Apple News aggregates stories from several sources into one mobile-friendly format for reading on iOS devices, allowing users to find content based around their interests. In iOS 10, Apple News features a bolder, simpler interface that puts content front and center. The "For You" section filled with customized picks has been broken up into smaller topic-based sections with improved organization to make it easier to keep up with incoming stories. Subscribe to the MacRumors YouTube channel for more videos. "For You" features all of the topics a user follows along with "Trending News," featuring current popular stories, and "Featured News," a section with news suggestions hand-picked by Apple's editors. There are easier tools for sharing, liking, and disliking news stories, accessible by swiping to the left or the right on the screen. In addition to these design changes, Apple News will now send notifications to users whenever there's a must-read breaking news story, and Apple has added support for subscription-based publications so you can read content from paid subscription-based sites like The Wall Street Journal right alongside free content. The revamped Apple News app will be available in the fall when iOS 10 launches. For details on other new features coming in iOS 10, make sure to check out our iOS 10 roundup. Don't miss out on our previous videos, which have covered iOS 10, watchOS 3, tvOS 10, and macOS

Apple News Gets Redesign With Simpler Interface, Subscriptions and More

Today at its WWDC keynote, Apple announced a redesigned version of Apple News, which the company says has 60 million monthly active users and over 2,000 publications. The new Apple News includes a simpler, bolder interface similar to the Apple Music redesign. It also includes new features like subscriptions, breaking news alerts and more. Image via ArsTechnica Apple News now includes subscriptions, allowing users to read news from select publications within the News app. The For You section also comes broken up into smaller sections to make it easier to follow, including a trending news section and the topics a user follows. News can also create new topic sections based on what you read. There are also featured stories hand-picked by Apple's editors. The new app can also send breaking news alerts to a user's lock screen, allowing readers to quickly and easily get the news they need. The new Apple News will be a part of iOS 10, which will debut in the

Apple News Gains Twitter Account to Promote Content

Apple this morning launched a new Twitter account for Apple News, giving its Apple News team a way to promote stories and content on the social network. Created last year but activated today, the Apple News Twitter account will be used to share "top stories" and "great reads" curated by Apple News editors in the United States. Thus far, the account has shared two new stories covering the Panama Papers and an NCAA Tournament championship game from publishers Wired and SBNation. Follow us here for top stories & great reads from your favorite publishers, curated by our U.S. editors. pic.twitter.com/eLyGKZHVMl— Apple News (@applenews) April 5, 2016 Apple has recently been bolstering its presence on Twitter, and the Apple News Twitter account joins accounts for services like Apple Music, Beats 1 radio, iTunes, the App Store, iBooks, Podcasts, Swift, and more. Apple's biggest push into Twitter came last month with the launch of the Apple Support account on the social network, which is dedicated to answering customer support questions. Though Apple has multiple Twitter accounts for support and services, it does not have a main company-wide @Apple Twitter account in use, but many Apple executives maintain personal Twitter accounts including Tim Cook, Phil Schiller, and Eddy Cue.

Apple News Format Expands to All Publishers for Richer Media Experiences

Apple today opened up its Apple News Format to all publishers, giving independent publishers and individuals tools to offer rich media content within the Apple News app for iOS 9, as noted by Vanity Fair. Apple News launched as part of iOS 9, offering a one-stop location for users to keep up on news on various topics from a number of different sources. Any publication with an RSS feed could apply to be included in Apple News, but initially only a select group of major publications was given access to the Apple News Format that allowed for much richer content to be included in their feeds.Since Apple launched the app in September, it has attracted more than 100 major publishers as partners, including this magazine’s Web site. What the new launch means is that anyone—from individual bloggers to smaller, independent news organizations—will be able to edit and deliver their stories, videos, galleries, and audio in the Apple News format, with Apple News’s reach.As highlighted by Wired, Apple is also rolling out a new analytics dashboard for Apple News publishers, giving them access to data on users viewing their content on the platform. Apple should be updating its News Publisher portal shortly with details on how publishers can take advantage of the new format for maximum

Apple News Gains 'Native Banner' Ad Format for Sponsored Posts

Apple recently added a new ad format designed to allow publishers to share sponsored posts alongside regular news content in Apple News, according to developer specification document [PDF] that was shared by Business Insider. The document features all of the different ad types available within Apple News, including a new "Native Banners" feature. With Native Banners, which are meant to blend in with standard content, ads can be displayed right in the news feed with regular Apple News articles.Native ads display directly in the content feeds, inline with News articles, and are intended to blend in with their surrounding. They will be set in the default font used in News.According to Apple, these native ads include a title, text excerpt, and a small image, and in an example image provided, the format looks quite similar to the standard article list format in the Apple News app. Sponsored posts will, however, be denoted by text that lets readers know the content is sponsored. Each ad includes a title, text excerpt and a small image, and is distinguished by a 'Sponsored' callout. The sponsored advertiser name is optional. If an advertiser name is not provided, the reader will see 'Sponsored' in the banner.As Business Insider points out, publishers can share sponsored news posts on Apple News at the current time as long as content is marked as sponsored in metadata, but this new ad format will give publishers a clear way to monetize sponsored content and it adds tools for explicitly branding sponsored content. Apple is also rumored to be adding support for subscription

Apple to Add Support for Subscription Content in Apple News App

Apple is planning to add subscription content from publishers with paywalls to its Apple News app, reports Reuters. This will allow sites that require subscriptions or memberships to view content to have more control over who reads their articles, but it will also introduce barriers for readers. All content on Apple News is available for free with the existing model, but with support for subscriptions, publishers like The New York Times and The Wall Street Journal could limit the number of free articles Apple News users can access before requiring them to subscribe. With no support for subscription content, publishers are limited on how they can make money through Apple News. Existing subscriber-only sites currently share their articles for free or offer only an excerpt, directing readers to a website to read the full content. Publishers are said to be unhappy with the information Apple provides them about readers, so this paywall compromise could soothe relationships and give publishers new ways to gain potential subscribers."Ensuring subscription mechanisms in our off-platform distribution partnerships is critical," said Katie Vanneck-Smith, chief customer officer of Dow Jones, which publishes the Wall Street Journal. Dow Jones is working with Apple and others to take advantage of new platforms, she added. She declined to comment on the specifics of conversations with Apple.Apple's decision to allow subscription content in the Apple News app may not be popular with Apple News readers, but it's a feature that will allow Apple to differentiate itself from other news

Glitch Caused Apple to Underestimate Apple News Traffic

Publishers who have been offering their content on Apple News have been receiving incorrect usage statistics from Apple due to an internal glitch that caused the company to miscalculate the number of people using the service, Eddy Cue told The Wall Street Journal in a statement this evening. According to Cue, Apple has been underestimating the number of readers using the News app since it launched alongside iOS 9 in September. The problem went under the radar because Apple was busy working on improving other aspects of the service. Apple doesn't know how exactly many people are using the News app, but the company is working to fix the problem."We're in the process of fixing that now, but our numbers are lower than reality," [Cue] said. "We don't know what the right number is," but he added that it was better to undercount than overcount traffic.In October, during Apple's fourth quarter earnings call, Apple CEO Tim Cook said Apple News had approximately 40 million users, but he did not specify whether that number represented people who use the Apple News app on a regular basis or if it was a number reflecting the number of people who accessed the app at one point or another. Cue echoed that number in his comments to The Wall Street Journal, but it is not clear if that is an accurate figure given Apple's current inability to calculate exact usage. Despite not knowing how many people are using Apple News at the current time, Cue says that Apple News usage has "scaled very fast," and that the company is happy with the Apple News product's progress thus far. After