Amazon Prime Video


'Amazon Prime Video' Articles

Amazon Says Prime Video Had Most First-Week Downloads of Any Apple TV App Ever

Amazon's long-awaited Prime Video app for Apple TV had the most first-week downloads of any app in the history of the tvOS App Store. "Prime Video has been a hit with Apple TV customers around the world — it had the most first-week downloads of any app in the history of tvOS," an Amazon spokesperson reportedly told BestAppleTV.com. Amazon and Apple haven't disclosed any actual download numbers, nor do we know the previous record or the app that achieved it. The tvOS App Store launched alongside the release of the fourth-generation Apple TV in October 2015, and thousands of apps are now available to download on the platform. Amazon Prime Video launched on the tvOS App Store for the fourth-generation and fifth-generation Apple TV earlier this month, and it was also automatically made available on the non-tvOS third-generation Apple TV. Similar to the Prime Video app on other platforms, the Apple TV version enables Amazon Prime subscribers to watch Amazon Prime exclusive TV series, and a collection of movies, including some titles in 4K HDR. Prime Video for tvOS supports both the Apple TV's universal search functionality and Apple's TV app. Amazon achieved this accomplishment despite some criticism about the Prime Video app having a poorly designed interface. Apple reporters John Gruber and Rene Ritchie, for example, have both said Prime Video is the worst tvOS app they've ever seen, echoing a sentiment shared by some users on Twitter. Nevertheless, given Prime Video is a popular service and was already available on so many other platforms, many Apple TV

Hands-On With the New Amazon Prime Video App for Apple TV

The long-awaited Amazon Prime Video app for the Apple TV finally debuted today after a wait that spanned six months since it was first teased at WWDC. Apple's set-top box is one of the last platforms to support the Amazon Prime Video app, which is now available on third, fourth, and fifth-generation Apple TV models. We spent the afternoon checking out the new app for a hands-on look at its feature set. Subscribe to the MacRumors YouTube channel for more videos. If you've used the Amazon Prime Video app on an iOS device or on another platform like a console, the interface will be immediately familiar, organized into sections that include Originals, Movies, TV, Kids, Video Library, and more. Content available from Amazon Prime Video includes TV shows like "The Marvelous Mrs. Maisel" and movies like "The Big Sick," with Amazon adding new options on a regular basis. Amazon Prime Video requires an Amazon Prime subscription, priced at $99 per year or $10.99 per month. Movies and TV shows in Amazon Prime Video can be added to your Watchlist, which is synced across all of your devices, and the Apple TV's Siri Remote can be used to search for Amazon content from within the app. Universal Search is also supported, so Amazon Prime Video content will come up in systemwide searches on the Apple TV, and integration with Apple's dedicated TV app is included in countries where the TV app is supported, with access to Up Next syncing and content recommendations. Integration with the TV app is nice, as is Universal Search, because both features let you access Amazon

Amazon Prime Video App Launches on Apple TV [Update: TV App Supported]

It's been six months since Apple CEO Tim Cook announced that Amazon Prime Video would be coming to Apple TV later this year, and now that app is officially beginning to roll out to tvOS devices in the U.S., Canada, the U.K., and several other regions across Europe. Similar to other versions of Amazon Prime Video, the Apple TV app allows Prime subscribers to sign into their accounts and watch Amazon Prime exclusive TV series, as well as browse a collection of movies. Users can add shows and movies to a watchlist, sync their watchlist across devices, and use Apple TV's Siri Remote to search for Amazon content from inside the app. The updated Amazon Prime Video iOS app now supports Universal Search, allowing users to look up Prime videos using the native search function on their devices. Version 5.0 of the iOS app also supports iPhone X displays. While the tvOS app is a separate component of the installation, Amazon Prime Video is available on pre-app store third-generation Apple TVs as well as fourth-gen and 4K Apple TVs, according to the release notes. (A simple reboot on a third-gen Apple TV should cause Prime Video to appear on the main screen.) Prior to its official launch, there were numerous release date rumors surrounding the Amazon Prime Video tvOS app. The first pointed to its launch on the day of the iPhone X keynote event, and then a separate report from Recode countered that rumor with sources that claimed the app would not be ready at that time. Later in September, the next rumor predicted its launch alongside Thursday Night Football, and when that

Apple Accidentally Promotes Amazon Prime Video for Apple TV in App Store, Launch Could Be Imminent [Updated]

There are 26 days left until the end of the year, which is the deadline for when Apple said the highly-anticipated Amazon Prime Video app would be coming to the Apple TV. A launch could perhaps come as soon as this week, and maybe as even as early as tomorrow, based on an App Store leak spotted on reddit. After setting his iPhone date to December 6, a redditor opened up the App Store and allegedly saw an Amazon Prime Video story as the top feature in the "Today" section. He linked the section on reddit, which other users were able to see temporarily before the content was pulled by Apple. The "Today" App Store description in question specifically referenced Amazon Prime Video for Apple TV. Apple pulled this a few minutes ago. (Hi Apple?) As said, my time/date is set to tomorrow. That is relevant because I saw the story at the top of the "Today" tab when I opened the App Store. That is how I obtained the link. Thus my guess is that the story is ready for launch on the App Store tomorrow, and sometime around midnight Eastern or PST, both the story and the updated app itself will go live. That's approx 9-12 hours from now. We'll see.If the App Store leak is genuine, and it appears to be based on multiple reports from different reddit users, it means Apple already has content written up for the Amazon Prime Video release. That the content was visible on December 6 suggests a launch could be imminent. Apple first announced the Amazon Prime Video app for Apple TV at its Worldwide Developers Conference in June. At the time, Apple said the app would be coming later

Amazon Working on Free Ad-Supported Version of Prime Video as Content War With Apple Intensifies

Amazon is developing a free, ad-supported version of its Prime Video streaming video service, according to Ad Age. The free tier will complement Amazon's ad-free, on-demand Prime Video service that is included with an annual $99 subscription to Amazon Prime, which provides free shipping, deals, and other perks to its online shoppers. Amazon is reportedly in talks with TV networks, movie studios, and other media companies about programming for the service.For the ad-supported service, Amazon wants to dive into back catalogs of TV and movie studios, looking to beef up its children's programming, for example, one TV industry insider says. It is also going after lifestyle, travel, cooking and other shows that are a good fit for an e-commerce platform.Amazon, which is reportedly already estimated to have spent almost $5 billion on content by the end of the year, is said to be doubling down on its content efforts as Apple and several other tech companies push into original programming. Last week, for example, Apple reportedly outbid Netflix for a new TV show that will star Reese Witherspoon and Jennifer Aniston. The series is said to revolve around the lives of morning talk show hosts, based on journalist Brian Stelter's book Top of the Morning: Inside the Cutthroat World of Morning TV. Apple's push into original content is being led in part by former Sony executives Zack Van Amburg and Jamie Erlicht, who joined the iPhone maker back in June. Van Amburg and Erlicht are known for their work on many popular TV shows, including Breaking Bad, The Crown, and Better Call

Sketchy Rumor Points Towards October 26 Launch for Amazon Prime Video on Apple TV

During WWDC in June, Apple finally confirmed that Amazon Prime Video will launch as an app for Apple TV users sometime "later this year." Since that announcement, a few rumors and theories have predicted launch dates for the app, all of which have subsequently been passed by with no official debut of Amazon Prime Video on the tvOS App Store. Another sketchy rumor has been shared on the Apple TV Subreddit this week by a user who claims to work for Amazon, pointing towards a late October launch for the app. The user -- AmazonVideoEngineer -- originally created the Reddit account to share a post a few weeks ago, which stated that October 26 would be the "earliest" date that Amazon would launch its app on Apple TV. Now, the same user has shared a "quick update" on the app, mentioning that the app is "still on track" for an October 26 debut. AmazonVideoEngineer is "very confident" that this date is "finally the day" Amazon will launch its Apple TV app. Check out both posts below: Original post: Wanted to make this throwaway account after yesterday’s debacle. I saw many people get upset so I wanted to issue this warning: do not expect Amazon to launch before October 26th. The app is done, and has been done for months already. However there are a lot of politics going on beyond my pay grade that are pushing the launch back. And just to clarify, October 26 is the earliest I would expect it. Launch could be pushed well into November. New post: Some of you will remember my post a little while back, in which I warned that Amazon would not launch until at least October

Apple TV 4K Listing Appears on Amazon as Prime Video Launch Nears

Nearly two years after Amazon stopped selling the Apple TV, a listing for the Apple TV 4K has been spotted on the website by 9to5Mac. The Apple TV 4K is currently listed as out of stock, but the fact that it has been added back is fueling speculation that Amazon may be prepared to launch its Prime Video app on the tvOS App Store imminently. At its Worldwide Developers Conference in June, Apple confirmed that Amazon Prime Video is coming to Apple TV later this year. At its iPhone X event earlier this month, it reiterated that release date. An unverified rumor earlier this week claimed Amazon Prime Video may launch on the Apple TV alongside the debut of the NFL's Thursday Night Football games on the online retailer's streaming video service this week. Amazon Video allows Prime members to instantly stream tens of thousands of movies and TV episodes, with hundreds of thousands of titles available to buy or rent, including many that are 4K and HDR. Amazon removed all Apple TV and Chromecast product listings from its website in October 2015 because the devices did not offer Prime Video, which it said may cause confusion for customers. Of course, the Apple TV and Chromecast also compete with Amazon's own Fire TV streaming media players. Apple said Amazon had never submitted a Prime Video app for the tvOS App Store, or else it would have been happy to offer it. The app has been available for iPhone and iPad and several other platforms for many years. Whatever the case may be, it appears Prime Video for Apple TV might finally be just around the

Sketchy Rumor: Amazon Prime Video May Launch on Apple TV Alongside Thursday Night Football This Week

Amazon Prime Video may launch on Apple TV alongside the debut of the NFL's Thursday Night Football games on the streaming video service this week, according to a sketchy rumor shared by Apple TV blog BestAppleTV.com. The report isn't very definitive, and it comes from a blog we've never heard about until today, but its author Brad Gibson says he has previously worked for publications such as MacUser, MacFormat, MacNN, The Mac Observer, MacCentral, and Macworld, some of which have shut down. We've confirmed some of the bylines. Here's the lowdown:Multiple sources could not confirm an exact release date for the new app, but feel based on their knowledge of the situation that Amazon would likely release it before the first National Football League game streaming on Amazon Prime Video this Thursday, September 28th at 8:25 p.m. EDT between the Chicago Bears and the Green Bay Packers.Amazon has secured the rights to live stream Thursday Night Football games on Prime Video, starting with this week's showdown between the Chicago Bears and Green Bay Packers on September 28. A full schedule of games that will be streamed through Week 16 is available on Amazon's website. At its iPhone X event, Apple said Amazon Prime Video will be available for Apple TV at some point "later this year." We'll keep our eyes glued to the tvOS App Store and let you know as soon as the Amazon Prime Video app launches. (Thanks, Eric!)

Pay-to-View 'Amazon Channels' Come to Prime Members in the U.K. and Germany

Amazon expanded its selection of pay-to-view television channels to the United Kingdom and Germany markets today. The announcement means users of Prime Video in those countries will be able to subscribe to popular channels individually, rather than having to pay for bundles of channels. Previously, Amazon's on-demand Prime Video subscription service only offered movies and TV shows in the U.K. and Germany, which are two of the company's biggest European markets. "For the first time, Prime members in the UK and Germany will be able to choose to watch premium TV channels without having to sign up to a bundle or a contract, giving them the freedom to pay for only what they want to watch," said Alex Green, head of Amazon Channels in Europe. "From live sport to Bollywood, arthouse cinema to reality TV, and award-winning TV shows from popular channels like Discovery and ITV, Amazon Channels gives power back to customers to choose exactly what they want to watch."However, one analyst who spoke to the BBC said Amazon would struggle to attract satellite customers in the U.K., calling the list of channels – which includes the likes of Eurosport and Discovery – "not immediately desirable". "Amazon launched a similar thing in the U.S., and the big selling point was that you could get HBO and Showtime programs all under one umbrella," said Tom Harrington, an analyst at Enders. "That's not going to happen here. Sky have HBO and Showtime locked down, at least for now, and will hold on to them aggressively. When you look at what's available in the U.K., it does lack the wow

Apple to Announce Amazon Prime Video for Apple TV at WWDC

Apple plans to make a major Apple TV announcement at WWDC that should delight Amazon Prime subscribers - the addition of an Amazon Prime Video app for the Apple TV. The news comes courtesy of BuzzFeed's John Paczkowski, who often accurately shares details on Apple's plans ahead of events. According to Paczkowski, sources of Apple's plans say the company will announce an Amazon Prime Video app during its keynote event. There are tentative plans for the app to go live in the summer, but its official release date could change. With Amazon Prime Video on the Apple TV, Amazon also plans to resume offering the Apple TV through Amazon.com. Amazon stopped offering the Apple TV and the Google Chromecast in 2015, citing Amazon Prime Video incompatibility as the reason why. It is not known when the Apple TV will return to the Amazon website. News of a potential deal between Apple and Amazon that would see the app made available on the Apple TV first surfaced last week. At the time, Apple and Amazon were said to be close to an agreement, and now an agreement has been reached. Amazon Prime Video is one of the only major streaming video services that is currently absent from the Apple TV, and Apple TV owners have long wanted to see the Prime Video app on Apple's

Amazon Debuts London Music Show 'Live Events' Service Exclusive to Prime Customers

Amazon has started running and promoting its own live music gigs in the U.K. as an extra incentive for customers to sign up to its Prime membership (via Engadget). Called Prime Live Events, the initiative will offer music concert tickets at iconic London venues by major artists performing "up-close and personal". Tickets to the music shows will be exclusive to Prime subscribers and all of the gigs will be filmed and released globally through the company's Prime Video streaming service. The first Prime Live Event will be on May 23 with a Blondie performance at the Round Chapel in Hackney, followed by shows in June featuring Alison Moyet and Texas, with Katie Melua performing the next month in Chelsea. The U.K. ticket purchasing service Amazon Tickets – set to launch in the U.S. soon – also got an update today, allowing Prime members to purchase tickets ahead of general public release. Depending on the new initiative's success, Live Events also could be rolled out to other international markets. Amazon has experimented with the concert hosting strategy before. Robbie Williams performed at St. John Hackney Church on December 14, as did John Legend at The Round Chapel the next day. Both were limited to Amazon customers and later released through Prime Video. Apple has hosted an annual music event in London for several years now. The iTunes Festival was recently renamed Apple Music Festival to bring it under the banner of Apple's own subscription service, through which fans could view the streamed performances live and on demand.

Amazon Prime Video App Reportedly Coming to Apple TV Sometime This Summer

After nearly two years of being absent from the fourth generation Apple TV's app lineup, Amazon Prime Video is reportedly on its way to Apple's set-top box and could arrive for Prime subscribers to download and watch videos as soon as this summer. The news comes from Recode, citing sources familiar with the plans of each company who said that Apple and Amazon are "close to an agreement" in regards to Amazon Prime Video finally being available on Apple TV. Specifically, Amazon employees are expecting the app to appear on the Apple TV App Store sometime in the third quarter of 2017. The sources at the heart of the story didn't divulge what compromises or agreements might have happened behind the scenes for Amazon to come to Apple TV, but those watching and hearing about the backroom meetings believe that such a deal was made "at a high level," meaning company CEOs Tim Cook and Jeff Bezos themselves came to mutual terms to make the deal happen. Amazon and Apple may have reached a truce. The tech giants, who are increasingly competing for customers’ time, eyeballs and money, are close to an agreement to bring an Amazon video app to Apple’s Apple TV set-top box, according to people familiar with the two companies. One year ago, Bezos briefly discussed Amazon and Apple TV at Recode's Code Conference, stating that Amazon always seeks out "acceptable business terms" before it brings its video app to streaming devices. On Apple's side of things, Eddy Cue mentioned in February that Amazon is always welcome to join Apple TV "any time they like," and said that he hoped they will

Amazon Wins $50 Million Deal to Stream NFL Thursday Games on Prime Video

Amazon has won the rights to broadcast 10 National Football League Thursday night games live online this season, as part of its video content strategy exclusive to Prime subscription members. The company paid $50 million for the one-year deal, according to Bloomberg, taking over from a similar agreement Twitter had last year that saw the social media service sprout an Apple TV app for users to watch the games free of charge. Amazon has made Prime Video apps available for iPhone and iPad, but has yet to offer one for Apple TV. Image via Mark J. Rebilas/USA TODAY Sports The games will continue to be broadcast on TV by CBS, NBC, and the NFL Network. The short-term deals reflect the football league's strategy up until 2021, when the traditional broadcast deals start to expire. After that, NFL will reportedly treat tech companies as potential suitors alongside regular television networks. Amazon offers original movies and shows as part of its Prime Video service. Early last year, the company began offering Prime Video as a standalone $8.99 monthly subscription deal with an option to cancel at any time, as an alternative for those who don't want to sign up to the all-in $99 Amazon Prime annual subscription.

Amazon and Netflix Celebrate First Oscar Wins For Streaming Services

Amazon and Netflix yesterday collected the first Academy Awards for streaming services, sharing four gold statuettes between them at this year's Oscars. Amazon Studios bagged a Best Actor trophy for Casey Affleck's portrayal of a grieving man in "Manchester by the Sea". Bought by Amazon for $10 million at the Sundance film festival, the movie also won Best Original Screenplay. It has earned $46.8 million at domestic theaters, and is set to appear later this year on Amazon's Prime Video service. Scene from "Manchester by the Sea", courtesy K Period Media Amazon also gained another accolade for Best Foreign Language Film with Iranian drama "The Salesman," which the company distributed in the United States and Canada. Netflix won Best Documentary in the short-subject category for 40-minute film "The White Helmets", which followed volunteer rescue workers in war-torn Syria. The Netflix Original was directed by Orlando von Einsiedel. According to one former Wall Street analyst, Apple's first Academy Award is not too far away either. Venture capitalist and tech ponderer Gene Munster predicted on Friday that Apple will win an Oscar in five years. "We think Apple will win an Oscar in the next five years," Munster wrote in a research note issued by his company, Loup Ventures. "That's how long it will take for Apple to scale its original content spend from less than $200 million today to $5-7 billion." According to Munster, Apple's moves towards making original content to drive user engagement with its ecosystem will turn increasingly towards movies and TV

Amazon Prime Video Now Available in Over 200 Countries, Including India

Amazon today announced that its Prime Video streaming service has expanded to over 200 countries including India, the company's largest available market outside the U.S. Prime Video is automatically available at no additional cost to Amazon Prime members in Belgium, Canada, France, Italy and Spain, and to customers in new Prime Video territories at an introductory price of $2.99 (or 2.99 euros) per month for the first six months. In India, the service comes bundled with Prime. Prime usually costs Rs 999 ($15) for an annual subscription, but to celebrate the launch of Prime Video, Amazon is currently offering annual membership to new customers at the heavily discounted price of Rs 499 ($7.50). That makes Prime Video the least expensive streaming video service in the country by some margin, with similar service Netflix costing Rs 500 on a rolling monthly basis. The aggressive pricing strategy indicates Amazon's continuing eagerness to make deep inroads into the Indian market. The company has been busy acquiring rights to local content over the last few months, and has partnered with several major Bollywood studios and distributors to make titles available exclusively on Prime Video. The catalog in Amazon Prime Video contains titles in several Indian languages including Hindi, Bengali, Marathi, Tamil, and Telugu, as well as an English section featuring many popular U.S.

Amazon Prime Video Now Supports HTML5 Playback in Safari

Amazon Prime Video's HTML5 video player now supports Safari on Mac, as spotted by Reddit user netmute over the weekend. Amazon Prime Video previously required downloading the Microsoft Silverlight plugin for playback in Safari, or switching to an alternative browser such as Chrome or Firefox, which already supported the HTML5 video player. Some users on Reddit reported that, while HTML5 is now supported, AirPlay Mirroring and Picture in Picture functionality is lacking. Additionally, it appears video playback is limited to 720p rather than full HD

Amazon Wants 'Acceptable Business Terms' to Offer Prime Video on Apple TV

At Recode's Code Conference today, Amazon CEO Jeff Bezos was asked why the online retailer does not sell either the Apple TV or Google Chromecast. Bezos reiterated that Amazon chooses not to sell video streaming devices that do not include Prime Video capability and that the company wants "acceptable business terms" before bringing the the app to devices. We sell Roku, we sell Xbox, we sell PlayStation. We're happy to sell competitive products on Amazon and we do it all day. We sell Nest thermostats. When we sell those devices, we want our Prime Video player to be on the device and we want it to be on the device with acceptable business terms. We can always get the player on the device, the question is whether you can get it on with acceptable business terms. And if you can't, we don't want to sell it to our customers because they're going to be buying it thinking you can watch Prime Video and then they're going to be disappointed and then they're going to return it.When pressed by The Verge's Nilay Patel on whether "acceptable business terms" meant paying Apple's 30 percent cut on in-app purchases and subscriptions, Bezos declined to answer, only stating that he wanted to keep private business discussions private. Amazon ceased selling the Apple TV and Google Chromecast last October, saying that it was important for Prime Video to interact with streaming devices it sells to avoid customer confusion. In November, Amazon confirmed to engineer Dan Bostonweeks that a Prime Video app was in development, with the company saying that it hoped to launch the app by the end

Amazon Prime Video Now Offered as Standalone $8.99 Monthly Service

Amazon has repositioned its Prime Video service as a standalone $8.99 monthly subscription deal with the option to cancel at any time. Prior to Sunday night, Amazon's video streaming service was only available to U.S. customers as part of the annual $99 Amazon Prime bundle, which qualified subscribers for free shipping from the company's online retail store, unlimited music streaming, and access to its library of original TV shows and movies. The differentiation of Prime Video appears to be a renewed bid to take on Netflix, which has increased the price of its streaming service to new users from $8.99 to $9.99. Longtime subscribers to Netflix's standard plan who were paying $7.99 a month were also recently informed that they would start paying $9.99 a month from May. The company is due to report its first quarter earnings this afternoon. In addition to Prime Video, Amazon has also introduced a $10.99 per month option for its full Amazon Prime service. The $99 Amazon Prime annual subscription still works out $32 cheaper than the $10.99 monthly subscription over 12 months, while the Prime Video per month fee comes to $107.88 per annum, nevertheless customers are likely to be attracted to the offer after becoming accustomed to the monthly payment model established by the likes of Netflix and Hulu. A tvOS app for Prime Video remains unavailable, despite November rumors that Amazon was actively working on an Apple TV app for release before the end of 2015. In October of last year, Amazon removed all Apple TV product listings from its website because the

Amazon Prime Video Coming to New Apple TV Possibly Within a 'Few Weeks'

Last month, Amazon removed all Apple TV and Chromecast product listings from its website because the devices do not offer its Prime Video streaming service, which the online retailer said may cause confusion for customers. Nearly a month later, the new Apple TV remains unavailable on Amazon, but that could soon change. Amazon appears to have confirmed to engineer Dan Bostonweeks that it is developing a tvOS app for Prime Video that could launch before the end of 2015. "Hopefully, within a few weeks span, you will be able to see the Amazon Instant Video app feature on your Apple TV," the company purportedly said in an email. I sent feedback to Amazon via the Amazon Instant Video iOS app about supporting tvOS. They say it’s in development. pic.twitter.com/52fYUgtgNs— Dan Bostonweeks (@danimal) November 28, 2015 Apple was wrongly criticized by some in October for seemingly not allowing Prime Video on the new Apple TV, but shortly after the company provided a statement to BuzzFeed News emphasizing that “all are welcome” on the platform -- Amazon simply had not submitted a Prime Video app for the tvOS App Store.Apple tells BuzzFeed News that “all are welcome” on its new Apple TV platform. But Amazon — which recently purged Apple TV from its store — doesn’t have a Prime Video app in the Apple TV App Store. And as of a few days ago, it hadn’t submitted one.Amazon told BuzzFeed News it “doesn’t have anything to share” on the topic at the time, but it now appears the company is actively developing a tvOS solution. Amazon Video allows Prime members to instantly stream tens

Amazon to Cease Selling Apple TV, Google Chromecast Over 'Prime Video' Incompatibility

Amazon plans to stop selling some streaming video devices that compete with its Fire TV and Fire TV Stick, reports Bloomberg. It will no longer offer Google's Chromecast or Apple's Apple TV for sale in its online store. Amazon today sent an email to marketplace sellers notifying them of the upcoming change. The site plans to disallow new listings for the product and remove existing inventory on October 29. As a reason for the removal, Amazon is citing compatibility with its Prime Video streaming service, which is not available on devices from Google and Apple."Over the last three years, Prime Video has become an important part of Prime," Amazon said in the e-mail. "It's important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion."Other set-top boxes and consoles, including those from Roku, Microsoft, and Playstation, do have apps that allow customers to stream Amazon Prime Video and thus won't be affected by the new ban. For Apple customers, this means the new fourth-generation Apple TV will not be available for purchase via Amazon.com. It also suggests the device will not be gaining an Amazon video app and will continue to be incompatible with the Amazon Prime Video