Amazon's Redesigned Prime Video App Now Available for Apple TV

Amazon today updated its Prime Video app for the Apple TV with a redesigned interface that looks similar to other streaming service apps.

amazon prime video apple tv app redesign

Amazon's redesigned Prime Video app via The Verge

Like the Netflix app, the redesigned Prime Video app has a new vertical navigation bar along the left side and a top 10 list of popular series and movies on the service. Prime Video Channels subscriptions like AMC+ and Paramount+, sports, and live TV content are all more prominently featured, and there are larger visuals across the app.

The long-awaited update to the Prime Video app is available through the tvOS App Store on all Apple TV 4K and Apple TV HD models.


HBO Max also updated its Apple TV app with much-welcomed usability improvements in April.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Less Than Two Months Away: Everything We Know

Thursday July 25, 2024 5:43 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
icloud private relay outage

iCloud Private Relay Experiencing Outage

Thursday July 25, 2024 3:18 pm PDT by
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
iPhone 17 Plus Feature Purple

iPhone 17 Rumored to Feature Mechanical Aperture

Tuesday July 23, 2024 9:32 am PDT by
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...

Top Rated Comments

MallardDuck Avatar
26 months ago
If it has a 'don't show me anything with ads' filter, it'd be a huge win.
Score: 15 Votes (Like | Disagree)
pgiguere1 Avatar
26 months ago

In otherwords, I wonder it it was an Electron app like 1password and Amazon said, we care enough about our TV watching customers to rebuild it in native.
Kind of.

It wasn't using Electron specifically, since Electron can't run on iOS/iPadOS/tvOS. Electron is based on the V8 JavaScript engine (same as Chrome). And since Apple doesn't allow 3rd party JS engines, the only way to achieve an Electron-like app is by leveraging Apple's own JS engine, JavaScriptCore.

On tvOS specifically, these Electron-like "web apps" tend to use TVMLKit: https://developer.apple.com/documentation/tvmlkit

JavaScript-based apps will always be inherently slower than Swift-based ones, but I don't think the issue here was strictly the use of JavaScript or TVML. The previous Amazon Prime app was simply a bad web app.
Score: 12 Votes (Like | Disagree)
macsplusmacs Avatar
26 months ago

I’m an Amazon Prime member but I bought that before their streaming service existed because I live in a rural area and ordering something online and having it delivered saves gas and miles on my vehicle if I don’t need the item that day. Been a while since I even opened the streaming app.
If you are into Crime Police type shows I would recommend Bosch. Five seasons. Great show IMO.
Score: 11 Votes (Like | Disagree)
johnyslats Avatar
26 months ago

Is it native or is it some universal wrapper app that feels slow and bloated?
The latter. Clunky navigation and horrible playback controls
Score: 10 Votes (Like | Disagree)
JonahSachs Avatar
26 months ago

Is it native or is it some universal wrapper app that feels slow and bloated?
It's not native. Still feels like the old, terrible version. The awful video player remains. Only difference is the app I no longer ugly.
Score: 7 Votes (Like | Disagree)
markgpearse Avatar
26 months ago
Not seeing it yet in Chicago (08/11/22 @14:53 CT). I hope they fix the fast forward and rewind!
Score: 6 Votes (Like | Disagree)