Amazon's Redesigned Prime Video App Now Available for Apple TV

Amazon today updated its Prime Video app for the Apple TV with a redesigned interface that looks similar to other streaming service apps.

amazon prime video apple tv app redesign

Amazon's redesigned Prime Video app via The Verge

Like the Netflix app, the redesigned Prime Video app has a new vertical navigation bar along the left side and a top 10 list of popular series and movies on the service. Prime Video Channels subscriptions like AMC+ and Paramount+, sports, and live TV content are all more prominently featured, and there are larger visuals across the app.

The long-awaited update to the Prime Video app is available through the tvOS App Store on all Apple TV 4K and Apple TV HD models.


HBO Max also updated its Apple TV app with much-welcomed usability improvements in April.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Top Rated Comments

MallardDuck Avatar
23 months ago
If it has a 'don't show me anything with ads' filter, it'd be a huge win.
Score: 15 Votes (Like | Disagree)
pgiguere1 Avatar
23 months ago

In otherwords, I wonder it it was an Electron app like 1password and Amazon said, we care enough about our TV watching customers to rebuild it in native.
Kind of.

It wasn't using Electron specifically, since Electron can't run on iOS/iPadOS/tvOS. Electron is based on the V8 JavaScript engine (same as Chrome). And since Apple doesn't allow 3rd party JS engines, the only way to achieve an Electron-like app is by leveraging Apple's own JS engine, JavaScriptCore.

On tvOS specifically, these Electron-like "web apps" tend to use TVMLKit: https://developer.apple.com/documentation/tvmlkit

JavaScript-based apps will always be inherently slower than Swift-based ones, but I don't think the issue here was strictly the use of JavaScript or TVML. The previous Amazon Prime app was simply a bad web app.
Score: 12 Votes (Like | Disagree)
macsplusmacs Avatar
23 months ago

I’m an Amazon Prime member but I bought that before their streaming service existed because I live in a rural area and ordering something online and having it delivered saves gas and miles on my vehicle if I don’t need the item that day. Been a while since I even opened the streaming app.
If you are into Crime Police type shows I would recommend Bosch. Five seasons. Great show IMO.
Score: 11 Votes (Like | Disagree)
johnyslats Avatar
23 months ago

Is it native or is it some universal wrapper app that feels slow and bloated?
The latter. Clunky navigation and horrible playback controls
Score: 10 Votes (Like | Disagree)
JonahSachs Avatar
23 months ago

Is it native or is it some universal wrapper app that feels slow and bloated?
It's not native. Still feels like the old, terrible version. The awful video player remains. Only difference is the app I no longer ugly.
Score: 7 Votes (Like | Disagree)
markgpearse Avatar
23 months ago
Not seeing it yet in Chicago (08/11/22 @14:53 CT). I hope they fix the fast forward and rewind!
Score: 6 Votes (Like | Disagree)

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