Amazon Prime Video App Launches on Apple TV [Update: TV App Supported]

It's been six months since Apple CEO Tim Cook announced that Amazon Prime Video would be coming to Apple TV later this year, and now that app is officially beginning to roll out to tvOS devices in the U.S., Canada, the U.K., and several other regions across Europe.

Similar to other versions of Amazon Prime Video, the Apple TV app allows Prime subscribers to sign into their accounts and watch Amazon Prime exclusive TV series, as well as browse a collection of movies. Users can add shows and movies to a watchlist, sync their watchlist across devices, and use Apple TV's Siri Remote to search for Amazon content from inside the app.

The updated Amazon Prime Video iOS app now supports Universal Search, allowing users to look up Prime videos using the native search function on their devices. Version 5.0 of the iOS app also supports iPhone X displays. While the tvOS app is a separate component of the installation, Amazon Prime Video is available on pre-app store third-generation Apple TVs as well as fourth-gen and 4K Apple TVs, according to the release notes. (A simple reboot on a third-gen Apple TV should cause Prime Video to appear on the main screen.)

Prior to its official launch, there were numerous release date rumors surrounding the Amazon Prime Video tvOS app. The first pointed to its launch on the day of the iPhone X keynote event, and then a separate report from Recode countered that rumor with sources that claimed the app would not be ready at that time. Later in September, the next rumor predicted its launch alongside Thursday Night Football, and when that date came and went the most recent rumor -- sourced from a Redditor claiming to work for Amazon -- predicted an October 26 debut.

Yesterday, a redditor opened up the App Store and saw an Amazon Prime Video story as the top feature in the "Today" section, after he had manually turned his device's clock forward by a day. He linked the section on reddit, which other users were able to see temporarily before the content was pulled by Apple. The "Today" App Store description in question specifically referenced Amazon Prime Video for Apple TV, which was finally launched today.

Amazon Prime Video was one of the last remaining streaming service holdouts to release a tvOS app, so users will now be able to rely on the 4th and 5th generation Apple TV devices a little more without having to use a PlayStation 4, Fire TV, or Roku to jump to Amazon's video catalog. In terms of other Apple products with Amazon Prime Video apps, users can also watch Prime shows on iPhone and iPad with the company's iOS app [Direct Link], which also supports downloading select videos to view offline.

Tim Hardwick contributed to this article.

Update: MacRumors has been able to confirm that Amazon Prime Video also supports Apple's TV app.

Related Roundups: Apple TV, tvOS 13, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

(View all)
Avatar
34 months ago
People complained up a storm that this app didn't come along sooner. Now within 24 hours of having it they'll realize there's still nothing good to watch.
Score: 11 Votes (Like | Disagree)
Avatar
34 months ago

even 10 years old PS3 has Amazon Video App

4K is pointless for poor quality web content, 1080p blu-ray is still better

HDR - cheap gimmick for plebs

What a terrible, uninformed post.
Score: 11 Votes (Like | Disagree)
Avatar
34 months ago

Not interested unless it supports the «TV» app in full.

Well, I would agree with you, except I live outside of US so TV app does not work anyway...
Score: 9 Votes (Like | Disagree)
Avatar
34 months ago
Please let us know in the comments if you're seeing the app outside of the U.S. Thanks!
Score: 8 Votes (Like | Disagree)
Avatar
34 months ago
2 things though

1) This isn't as important but the lack of audible cues I'm used to hearing from a tvOS app, parallax and the top navigation bar requiring a confirmation press are all a bit jarring

2) No surround sound. WHY!? There's simply no excuse for this.
Score: 7 Votes (Like | Disagree)
Avatar
34 months ago

I never really found Prime video to be all that good, but I'll check it out later today. If it means more 4K content, I like it. What are some good shows on Prime?

Bosch, man in the high castle, Goliath and of course Grand Tour
Score: 7 Votes (Like | Disagree)

Top Stories

Apple Warns Against Closing MacBooks With a Cover Over the Camera

Friday July 10, 2020 11:12 am PDT by
Apple this month published a support document that warns customers against closing their Mac notebooks with a cover over the camera as it can lead to display damage. Image via Reddit Apple says that the clearance between the display and the keyboard is designed to very tight tolerances, which can be problematic. Covering the camera can also cause issues with automatic brightness and True Tone....

iPhone Users Who Experienced 'Batterygate' Can Now File to Receive Around $25 Settlement From Apple

Monday July 13, 2020 6:50 am PDT by
Earlier this year, Apple agreed to settle a U.S. class action lawsuit that accused the company of "secretly throttling" older iPhone models. Now, eligible iPhone owners are beginning to be notified about their legal rights and options. Under the proposed settlement, Apple will provide a cash payment of approximately $25 to each eligible iPhone owner who submits a claim, with its total payout ...

Apple Moving Forward on Semitransparent Lenses for Upcoming AR Headset

Friday July 10, 2020 7:24 am PDT by
Apple and Foxconn have reached a key milestone in the development of Apple's long-rumored augmented reality headset, with the semitransparent lenses for the device moving from prototype to trial production, reports The Information. Apple is developing the lenses on a single production line at a Foxconn factory in Chengdu in southwestern China, where most of Apple’s iPad production is...

Arm-Intel-PowerPC Universal Binaries Are Possible

Saturday July 11, 2020 1:42 pm PDT by
Casual MacRumors visitors may not realize that we have a very active PowerPC forum where users discuss issues related to PowerPC Macs that have not been produced since 2006. Threads range from hardware upgrades and software options to nostalgia: Photo by AphoticD Apple's recently announced transition to Apple Silicon (Arm) based Macs raised some interesting questions about future support...

Possible 'iPhone 12' Battery Certifications Suggest Lower Capacities Than iPhone 11 Series

Monday July 13, 2020 4:22 am PDT by
MySmartPrice has spotted certifications for three new Apple batteries that it believes could be for the upcoming iPhone 12 lineup, despite them being less capacitive than the batteries in the current iPhone 11 series. The batteries are identified with the model numbers A2471, A2431, and A2466, and appear on Safety Korea, China's 3C, and the Danish agency UL Demko. Apple is expected to...

Leaker: 'iPhone 12 Pro' to Come With 6GB of RAM

Friday July 10, 2020 1:59 am PDT by
Later this year, Apple is expected to release four OLED iPhones in three display sizes, including 5.4, 6.7, and two 6.1-inch models. Rumors suggest the 6.7-inch iPhone and one 6.1-inch model will be higher-end devices, and now leaker @L0vetodream has corroborated previous rumors about the internal specs of Apple's upcoming lineup. Rumors suggest Apple will use 5-nanometer A14 chips in its...

Kuo: Apple Silicon Macs to Include 13-inch MacBook Pro and MacBook Air This Year, 14.1-inch and 16-inch MacBook Pro Models Next Year

Friday July 10, 2020 2:58 am PDT by
At last month's WWDC, Apple officially announced that its Mac computers will be transitioned from Intel x86 to homegrown Apple Silicon chips. Apple said it plans to deliver the first Apple Silicon Mac by the end of the year and complete the transition in about two years. According to Apple analyst Ming-Chi Kuo, a 13.3-inch MacBook Pro with a form factor similar to the current 13.3-inch...

Google to 'Dramatically' Improve Chrome Impact on Mac Battery Life

Sunday July 12, 2020 1:56 pm PDT by
Google will address long-standing battery life issues, particularly on Mac devices, reports The Wall Street Journal. Chrome will improve "tab throttling" by better prioritizing active tabs and limiting resource drain from tabs open in the background. This is said to have a "dramatic impact on battery and performance." Google has reportedly been performing early tests on Mac laptops in...

Top Stories: iOS 14 Public Beta, iPhone 12 Size Comparison, 14-Inch MacBook Pro Rumors

Saturday July 11, 2020 6:00 am PDT by
After one round of developer beta testing, Apple unleashed iOS and iPadOS 14 to a wider audience this week, opening it up to members of the public beta program. There are lots of changes and new features to check out, but as with any beta, be careful about installing it on your main devices. Subscribe to the MacRumors YouTube channel for more videos. Other major stories this week included our ...

Apple Shares Humorous 'Working-From-Home Thing' Video

Monday July 13, 2020 9:31 am PDT by
Apple today shared a funny video focused on the problems that people working from home have to deal with, including noisy children, chaotic schedules, communication issues, and more. The video focuses on showing off Apple products and their capabilities that can be useful when working from home, such as the ability to scan a document with an iPhone, mark up a PDF, Siri Reminders, and more.The...