Amazon Prime Video App Launches on Apple TV [Update: TV App Supported]

It's been six months since Apple CEO Tim Cook announced that Amazon Prime Video would be coming to Apple TV later this year, and now that app is officially beginning to roll out to tvOS devices in the U.S., Canada, the U.K., and several other regions across Europe.

amazon prime apple tvSimilar to other versions of Amazon Prime Video, the Apple TV app allows Prime subscribers to sign into their accounts and watch Amazon Prime exclusive TV series, as well as browse a collection of movies. Users can add shows and movies to a watchlist, sync their watchlist across devices, and use Apple TV's Siri Remote to search for Amazon content from inside the app.

The updated Amazon Prime Video iOS app now supports Universal Search, allowing users to look up Prime videos using the native search function on their devices. Version 5.0 of the iOS app also supports iPhone X displays. While the tvOS app is a separate component of the installation, Amazon Prime Video is available on pre-app store third-generation Apple TVs as well as fourth-gen and 4K Apple TVs, according to the release notes. (A simple reboot on a third-gen Apple TV should cause Prime Video to appear on the main screen.)

Prior to its official launch, there were numerous release date rumors surrounding the Amazon Prime Video tvOS app. The first pointed to its launch on the day of the iPhone X keynote event, and then a separate report from Recode countered that rumor with sources that claimed the app would not be ready at that time. Later in September, the next rumor predicted its launch alongside Thursday Night Football, and when that date came and went the most recent rumor -- sourced from a Redditor claiming to work for Amazon -- predicted an October 26 debut.

Yesterday, a redditor opened up the App Store and saw an Amazon Prime Video story as the top feature in the "Today" section, after he had manually turned his device's clock forward by a day. He linked the section on reddit, which other users were able to see temporarily before the content was pulled by Apple. The "Today" App Store description in question specifically referenced Amazon Prime Video for Apple TV, which was finally launched today.

Amazon Prime Video was one of the last remaining streaming service holdouts to release a tvOS app, so users will now be able to rely on the 4th and 5th generation Apple TV devices a little more without having to use a PlayStation 4, Fire TV, or Roku to jump to Amazon's video catalog. In terms of other Apple products with Amazon Prime Video apps, users can also watch Prime shows on iPhone and iPad with the company's iOS app [Direct Link], which also supports downloading select videos to view offline.

Tim Hardwick contributed to this article.

Update: MacRumors has been able to confirm that Amazon Prime Video also supports Apple's TV app.

Screen Shot 2017 12 06 at 9

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Top Rated Comments

OldSchoolMacGuy Avatar
83 months ago
People complained up a storm that this app didn't come along sooner. Now within 24 hours of having it they'll realize there's still nothing good to watch.
Score: 11 Votes (Like | Disagree)
GizmoDVD Avatar
83 months ago
even 10 years old PS3 has Amazon Video App

4K is pointless for poor quality web content, 1080p blu-ray is still better

HDR - cheap gimmick for plebs
What a terrible, uninformed post.
Score: 11 Votes (Like | Disagree)
silvetti Avatar
83 months ago
Not interested unless it supports the «TV» app in full.
Well, I would agree with you, except I live outside of US so TV app does not work anyway...
Score: 9 Votes (Like | Disagree)
timmyh Avatar
83 months ago
Please let us know in the comments if you're seeing the app outside of the U.S. Thanks!
Score: 8 Votes (Like | Disagree)
Jme Saunders Avatar
83 months ago
2 things though

1) This isn't as important but the lack of audible cues I'm used to hearing from a tvOS app, parallax and the top navigation bar requiring a confirmation press are all a bit jarring

2) No surround sound. WHY!? There's simply no excuse for this.
Score: 7 Votes (Like | Disagree)
walex19 Avatar
83 months ago
I never really found Prime video to be all that good, but I'll check it out later today. If it means more 4K content, I like it. What are some good shows on Prime?
Bosch, man in the high castle, Goliath and of course Grand Tour
Score: 7 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
iPhone 16 Camera Lozenge 2 Colors

iPhone 16 Plus Rumored to Come in These 7 Colors

Wednesday April 10, 2024 3:52 am PDT by
Apple's iPhone 16 Plus may come in seven colors that either build upon the existing five colors in the standard iPhone 15 lineup or recast them in a new finish, based on a new rumor out of China. According to the Weibo-based leaker Fixed focus digital, Apple's upcoming larger 6.7-inch iPhone 16 Plus model will come in the following colors, compared to the colors currently available for the...
apple silicon feature joeblue

Macs to Get AI-Focused M4 Chips Starting in Late 2024

Thursday April 11, 2024 10:10 am PDT by
Apple will begin updating its Mac lineup with M4 chips in late 2024, according to Bloomberg's Mark Gurman. The M4 chip will be focused on improving performance for artificial intelligence capabilities. Last year, Apple introduced the M3, M3 Pro, and M3 Max chips all at once in October, so it's possible we could see the M4 lineup come during the same time frame. Gurman says that the entire...
top stories 13apr2024

Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

Saturday April 13, 2024 6:00 am PDT by
Apple's hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year. We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things ...
new best buy blue

Best Buy Opens Up Sitewide Sale With Record Low Prices on M3 MacBook Air, iPad, and Much More

Saturday April 13, 2024 7:41 am PDT by
Best Buy this weekend has a big sale on Apple MacBooks and iPads, including new all-time low prices on the M3 MacBook Air, alongside the best prices we've ever seen on MacBook Pro, iPad, and more. Some of these deals require a My Best Buy Plus or My Best Buy Total membership, which start at $49.99/year. In addition to exclusive access to select discounts, you'll get free 2-day shipping, an...