Hands-On With the New Amazon Prime Video App for Apple TV

The long-awaited Amazon Prime Video app for the Apple TV finally debuted today after a wait that spanned six months since it was first teased at WWDC.

Apple's set-top box is one of the last platforms to support the Amazon Prime Video app, which is now available on third, fourth, and fifth-generation Apple TV models. We spent the afternoon checking out the new app for a hands-on look at its feature set.


If you've used the Amazon Prime Video app on an iOS device or on another platform like a console, the interface will be immediately familiar, organized into sections that include Originals, Movies, TV, Kids, Video Library, and more.

Content available from Amazon Prime Video includes TV shows like "The Marvelous Mrs. Maisel" and movies like "The Big Sick," with Amazon adding new options on a regular basis. Amazon Prime Video requires an Amazon Prime subscription, priced at $99 per year or $10.99 per month.

Movies and TV shows in Amazon Prime Video can be added to your Watchlist, which is synced across all of your devices, and the Apple TV's Siri Remote can be used to search for Amazon content from within the app.

Universal Search is also supported, so Amazon Prime Video content will come up in systemwide searches on the Apple TV, and integration with Apple's dedicated TV app is included in countries where the TV app is supported, with access to Up Next syncing and content recommendations.

Integration with the TV app is nice, as is Universal Search, because both features let you access Amazon content without needing to use the Amazon Prime Video interface.

For the 4K Apple TV and supported television sets, supported Amazon Prime Video content plays in 4K HDR.

Amazon Prime Video for Apple TV is available in more than 100 countries, and it is also available on iOS devices. [Direct Link]

Related Roundups: Apple TV, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

69Mustang Avatar
42 months ago
A pretty pointless application for the Apple TV 4K given that the all modern 4K TV's have the ability to run the Amazon Prime Video application within their own OS anyways.
You've obviously never met an Apple fan. If it ain't coming through Apple hardware, it ain't coming through.:D
Score: 31 Votes (Like | Disagree)
Rainshadow Avatar
42 months ago
A pretty pointless application for the Apple TV 4K given that the all modern 4K TV's have the ability to run the Amazon Prime Video application within their own OS anyways.
Have one of those TVs. The UI sucks on mine. This will be a welcome way to avoid it. Maybe others aren’t as difficult.

Also, this will put all my content in one place. Easier and more familiar.
Score: 30 Votes (Like | Disagree)
Kabeyun Avatar
42 months ago
A pretty pointless application for the Apple TV 4K given that the all modern 4K TV's have the ability to run the Amazon Prime Video application within their own OS anyways.
Have to disagree. It’s really convenient not to have to navigate to different devices for different content. My ATV is my media hub including all our own (via the Plex app) and I certainly don’t want to have to be changing inputs just for Amazon VOD. Your scenario might be fine if you use a smart TV for all your digital media, but in that case I suggest that an Apple TV itself is pointless. Even before 4K, the market was filled with smart TVs with built-in access to a host of video sources, but I don’t think an Apple TV, or any other set top box or stick, was pointless then. Just my opinion.
Score: 21 Votes (Like | Disagree)
Hanterdro Avatar
42 months ago
Shame on you macrumors... not a single word about the missing 5.1 sound...
Score: 20 Votes (Like | Disagree)
Hoosier317 Avatar
42 months ago
It has crap, no 5.1 audio, and you dont mention it.

Paid shill article...

You should be embarrassed.
...you do realize that Amazon's tech specs for the app on the Apple TV state that it is supposed to have 5.1 audio, right? It isn't working and that is clearly just a bug of some sort. It wasn't something that was left out or some type of shortcoming. It will likely be corrected within the next few days. The app was only launched this morning. Nothing about that makes this a "paid shill" article. Calm down.
[doublepost=1512606331][/doublepost]
The nice part about having this is that I don't need to switch inputs anymore. Luckily I don't care for HD audio.
No streaming services offer HD audio anyway, nor does the Apple TV itself. What are you even talking about?
Score: 14 Votes (Like | Disagree)
iapplelove Avatar
42 months ago
I was surprised to see it installed on my Apple TV 3rd gen tonight.
Score: 13 Votes (Like | Disagree)

Top Stories

iphone 6 in hand

Apple Faces Another iPhone Lawsuit Over 'Programmed Obsolescence'

Monday March 1, 2021 6:44 am PST by
Apple faces a new class-action lawsuit that accuses it of deliberately releasing iOS updates that slowly reduce the performance of an iPhone, forcing customers to upgrade their devices. The lawsuit comes from the Portuguese Consumer Protection Agency, Deco Proteste (via Marketeer), which in a statement says that it will proceed with a case against the Cupertino tech giant because it...
PIA23764 RoverNamePlateonMars web

NASA Mars Perseverance Rover Uses Same PowerPC Chipset Found in 1998 G3 iMac

Tuesday March 2, 2021 3:21 am PST by
NASA's Perseverance rover, which recently made history landing on the surface of Mars, is powered by the same processor used in an iMac more than 23 years old. Image Credit: NASA As reported by NewScientist (via Gizmodo), the rover includes the PowerPC 750 processor, the same chip used in the G3 iMac in 1998. The main chipset is the same; however, there are differences between the...
magsafe charging brick feature

Prosser: iPhone 12 MagSafe Battery Pack to Feature Reverse Charging

Monday March 1, 2021 1:18 pm PST by
Apple is working on MagSafe-compatible battery packs that will be compatible with the iPhone 12 models, and leaker Jon Prosser today said on the Genius Bar podcast that one version of the battery pack will feature "reverse charging." According to Prosser, Apple is working on two versions of the battery packs, one that's a standard version and one that's a premium version with reverse...
rosetta 2

Rosetta May Be Removed From M1 Macs in Some Regions on macOS 11.3

Tuesday March 2, 2021 5:20 pm PST by
Installing the upcoming macOS 11.3 software update on an M1 Mac may result in Rosetta 2 being removed in one or more regions around the world. In the third beta of macOS 11.3 seeded to developers for testing today, MacRumors contributor Steve Moser uncovered new strings in the beta's code indicating that "Rosetta will be removed upon installing this update." Another new string reads "Rosetta ...
iphone 12 pro display video

iPhone 13 to Include 1TB Storage Option and LiDAR Across the Board, Says Wedbush Analyst

Monday March 1, 2021 4:00 am PST by
Apple's forthcoming iPhone 13 could include a 1TB storage option for some models and LiDAR Scanners across the entire lineup, according to a report from Wedbush analysts. In a new note to investors, seen by MacRumors, Wedbush analyst Daniel Ives said that initial Asian supply chain checks gave the firm "increased confidence" that Apple's 5G-driven product cycle would extend well into 2022,...
Apple Prefer Lightning Over USB C Feature

iPhone Sticking With Lightning Port Over USB-C for 'Foreseeable Future'

Tuesday March 2, 2021 9:32 am PST by
Apple will retain the Lightning connector on the iPhone for the "foreseeable future," with no intention of switching to USB-C, according to reliable analyst Ming-Chi Kuo. In spite of much of the industry moving toward USB-C, Apple will not be using it to replace the Lightning connector on the iPhone 13, or indeed on any iPhone model for the time being. In a note seen by MacRumors yesterday,...
iphone 12 120hz thumbnail feature

Kuo: iPhone 13 Lineup to Feature Smaller Notch and Larger Batteries, 120Hz Display for Pro Models, and More

Monday March 1, 2021 7:50 am PST by
iPhone 13 models will all feature a smaller notch, while the two Pro models will be equipped with low-power LTPO display technology for a 120Hz refresh rate, analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. Subscribe to the MacRumors YouTube channel for more videos. Several other sources have previously claimed that some iPhone 13 models will support a 120Hz refresh...
Screen Shot 2021 03 03 at 11

MagSafe Charging Port for iPhone Appears in Apple Patent

Wednesday March 3, 2021 1:30 am PST by
In a newly granted patent, Apple envisions a type of connectivity port using an iteration of its magnetic MagSafe charger to charge an iPhone, potentially paving the way for a future without Lightning. Submitted to the United States Patent and Trademark Office on Tuesday (via Patently Apple), the patent outlines a three-pinned MagSafe charger, similar to the ones found in older MacBook...
apple transfer google photos 1

Apple Launches Service for Transferring iCloud Photos and Videos to Google Photos

Wednesday March 3, 2021 12:04 pm PST by
Apple this week introduced a new service that's designed to make it quick and easy for iCloud users to transfer their stored photos and videos to Google Photos. As outlined in an Apple support document, you can go to Apple's privacy website and sign in to see the "Transfer a copy of your data" option. If you select this and go through all the steps, Apple will transfer your iCloud photos and ...
galaxy s21 iphone 12 pro max front feature2

Kuo: Some 2022 iPhones to Abandon Notch in Favor of 'Punch-Hole' Display

Monday March 1, 2021 8:05 am PST by
At least some 2022 iPhone models will abandon the notch and switch to a "punch-hole display design" instead, similar to Samsung's recent high-end Galaxy smartphones, analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. Kuo said the hole-punch display design will be adopted by high-end 2022 iPhones at a minimum, and if production yields are good enough, all 2022 iPhone...