Hands-On With the New Amazon Prime Video App for Apple TV

The long-awaited Amazon Prime Video app for the Apple TV finally debuted today after a wait that spanned six months since it was first teased at WWDC.

Apple's set-top box is one of the last platforms to support the Amazon Prime Video app, which is now available on third, fourth, and fifth-generation Apple TV models. We spent the afternoon checking out the new app for a hands-on look at its feature set.


If you've used the Amazon Prime Video app on an iOS device or on another platform like a console, the interface will be immediately familiar, organized into sections that include Originals, Movies, TV, Kids, Video Library, and more.

Content available from Amazon Prime Video includes TV shows like "The Marvelous Mrs. Maisel" and movies like "The Big Sick," with Amazon adding new options on a regular basis. Amazon Prime Video requires an Amazon Prime subscription, priced at $99 per year or $10.99 per month.

Movies and TV shows in Amazon Prime Video can be added to your Watchlist, which is synced across all of your devices, and the Apple TV's Siri Remote can be used to search for Amazon content from within the app.

Universal Search is also supported, so Amazon Prime Video content will come up in systemwide searches on the Apple TV, and integration with Apple's dedicated TV app is included in countries where the TV app is supported, with access to Up Next syncing and content recommendations.

Integration with the TV app is nice, as is Universal Search, because both features let you access Amazon content without needing to use the Amazon Prime Video interface.

For the 4K Apple TV and supported television sets, supported Amazon Prime Video content plays in 4K HDR.

Amazon Prime Video for Apple TV is available in more than 100 countries, and it is also available on iOS devices. [Direct Link]

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

69Mustang Avatar
50 months ago
A pretty pointless application for the Apple TV 4K given that the all modern 4K TV's have the ability to run the Amazon Prime Video application within their own OS anyways.
You've obviously never met an Apple fan. If it ain't coming through Apple hardware, it ain't coming through.:D
Score: 31 Votes (Like | Disagree)
Rainshadow Avatar
50 months ago
A pretty pointless application for the Apple TV 4K given that the all modern 4K TV's have the ability to run the Amazon Prime Video application within their own OS anyways.
Have one of those TVs. The UI sucks on mine. This will be a welcome way to avoid it. Maybe others aren’t as difficult.

Also, this will put all my content in one place. Easier and more familiar.
Score: 30 Votes (Like | Disagree)
Kabeyun Avatar
50 months ago
A pretty pointless application for the Apple TV 4K given that the all modern 4K TV's have the ability to run the Amazon Prime Video application within their own OS anyways.
Have to disagree. It’s really convenient not to have to navigate to different devices for different content. My ATV is my media hub including all our own (via the Plex app) and I certainly don’t want to have to be changing inputs just for Amazon VOD. Your scenario might be fine if you use a smart TV for all your digital media, but in that case I suggest that an Apple TV itself is pointless. Even before 4K, the market was filled with smart TVs with built-in access to a host of video sources, but I don’t think an Apple TV, or any other set top box or stick, was pointless then. Just my opinion.
Score: 21 Votes (Like | Disagree)
Hanterdro Avatar
50 months ago
Shame on you macrumors... not a single word about the missing 5.1 sound...
Score: 20 Votes (Like | Disagree)
Hoosier317 Avatar
50 months ago
It has crap, no 5.1 audio, and you dont mention it.

Paid shill article...

You should be embarrassed.
...you do realize that Amazon's tech specs for the app on the Apple TV state that it is supposed to have 5.1 audio, right? It isn't working and that is clearly just a bug of some sort. It wasn't something that was left out or some type of shortcoming. It will likely be corrected within the next few days. The app was only launched this morning. Nothing about that makes this a "paid shill" article. Calm down.
[doublepost=1512606331][/doublepost]
The nice part about having this is that I don't need to switch inputs anymore. Luckily I don't care for HD audio.
No streaming services offer HD audio anyway, nor does the Apple TV itself. What are you even talking about?
Score: 14 Votes (Like | Disagree)
iapplelove Avatar
50 months ago
I was surprised to see it installed on my Apple TV 3rd gen tonight.
Score: 13 Votes (Like | Disagree)

Top Stories

apple california streaming event

Apple Event Announced: 'California Streaming' on September 14 With iPhone 13, Apple Watch Series 7 Expected

Tuesday September 7, 2021 9:03 am PDT by
Apple today announced that it will be holding a special event on Tuesday, September 14 at 10:00 a.m. The event will take place at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with WWDC and last year's fall events, this new event will be held digitally with no members of the media invited to attend in person. Apple will likely provide pre-taped segments for...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
maroon5memories

Apple Collaborates With Maroon 5 to Add 'Memories' Song to Photos App

Wednesday September 25, 2019 12:02 pm PDT by
Apple has teamed up with Maroon 5 to add the group's new song "Memories" to the Memories feature in the Photos app, allowing it to be used for photo slide show creations, reports Billboard. "Memories" will be available as a soundtrack option for a limited time and it is available to iPhone and iPad users running the latest iOS 13 and iPadOS software. Memories in the Photos app are created ...
affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
Top Stories 75 Thumbnail

Top Stories: Last-Minute iPhone 13 Rumors, Apple Announces App Store Changes, and More

Saturday September 4, 2021 6:00 am PDT by
The finish line is in sight! Apple's annual iPhone event is likely just a week or so away and all eyes will be on the company as it unveils the next version of its most popular product line. With any luck, we'll also see the next-generation Apple Watch and perhaps even some new AirPods. Other news this week saw Apple making some more changes to its App Store policies in response to a...
Top Stories 74 Thumbnail

Top Stories: iPhone 13 Nears Launch, Larger Apple Watch?, MacBook Pro and Mac Mini Rumors

Saturday August 28, 2021 6:00 am PDT by
August is rapidly drawing to close, which means Apple's annual iPhone launch event is right around the corner. iPhone 13 and Apple Watch Series 7 rumors are continuing to circulate, and we're also hearing about Mac updates likely coming a bit later. Apple is also finishing up work on its upcoming software updates like iOS 15, with some late-addition features starting to go live in beta while ...
iPhone 13 Wi Fi 6E feature update

Wi-Fi 6E Explained: What It Could Mean for iPhone 13 and Beyond

Monday August 2, 2021 8:00 am PDT by
The iPhone 13 is widely expected to come with Wi-Fi 6E capabilities, and while it may seem rather nuanced to the average consumer, with only improved speeds and being "up to date" in the realm of Wi-Fi technology, it's actually a fairly significant improvement, laying the groundwork for much of what we know the future holds. To truly understand Wi-Fi 6E, MacRumors sat down for an exclusive...