Apple TV 4K Listing Appears on Amazon as Prime Video Launch Nears

Nearly two years after Amazon stopped selling the Apple TV, a listing for the Apple TV 4K has been spotted on the website by 9to5Mac.


The Apple TV 4K is currently listed as out of stock, but the fact that it has been added back is fueling speculation that Amazon may be prepared to launch its Prime Video app on the tvOS App Store imminently.

At its Worldwide Developers Conference in June, Apple confirmed that Amazon Prime Video is coming to Apple TV later this year. At its iPhone X event earlier this month, it reiterated that release date.

An unverified rumor earlier this week claimed Amazon Prime Video may launch on the Apple TV alongside the debut of the NFL's Thursday Night Football games on the online retailer's streaming video service this week.

Amazon Video allows Prime members to instantly stream tens of thousands of movies and TV episodes, with hundreds of thousands of titles available to buy or rent, including many that are 4K and HDR.

Amazon removed all Apple TV and Chromecast product listings from its website in October 2015 because the devices did not offer Prime Video, which it said may cause confusion for customers.

Of course, the Apple TV and Chromecast also compete with Amazon's own Fire TV streaming media players.

Apple said Amazon had never submitted a Prime Video app for the tvOS App Store, or else it would have been happy to offer it. The app has been available for iPhone and iPad and several other platforms for many years.

Whatever the case may be, it appears Prime Video for Apple TV might finally be just around the corner.

Related Roundups: Apple TV, tvOS 13, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

(View all)
Avatar
37 months ago
I have been waiting for Amazon Prime Video on my AppleTV for a long time!

Score: 8 Votes (Like | Disagree)
Avatar
37 months ago
Good news. Too bad I'm going to have to continue the inconvenient process of manually switching between 4K HDR and 1080p SDR, in order to keep from getting fake HDR and poor upscaling applied to most of the Prime catalogue of offerings.
Score: 6 Votes (Like | Disagree)
Avatar
37 months ago

They actually said Amazon Prime Video to AppleTV coming SUMMER at the WWDC but I guess selective memory loss on all.

Apple said "later this year."

Amazon said "this year."

Score: 4 Votes (Like | Disagree)
Avatar
37 months ago

Let me rephrase the dialogue:

Apple: “we have these devices that are perfect for your prime app”

Amazon: “no thanks, too lazy to develop the app. And because we don’t have the app, we don’t want to sell your product as it doesn’t benefit us.”

Apple: “...”

Yes, almost certainly Apple is the saint and anyone else is the devil. In some other universe it might have gone like this:

Amazon: "To make the Prime app available on AppleTV, we want the same special financial deal you gave Netflix, rather than pay the full amount right off the top"

Apple: "No, we like our fatter margins, even if you would be storing & streaming all the content that might be purchased through your app from your own infrastructure."

Amazon: "When you give us the same deal you've given Netflix, we'll be interested. In the meantime, since you are not willing to compromise on a mutual win:win, we'll stop selling your AppleTV too."

Apple starts developing a 4K:apple:TV while others are already long-since there. Those others also have mostly the same apps as Apple PLUS Amazon Prime. Apple wants to launch with as much 4K content as possible. Someone internally decides to grant Amazon the same special deal in exchange for some Amazon concessions like selling the product on Amazon.com again. Amazon accepts and starts developing the app.

Apple at WWDC announces the Amazon Prime app coming soon.

Amazon develops the app, re-lists AppleTV in the store and then launches Amazon Prime.

Apple is more competitive with other 4K boxes by adding the Prime app and Prime 4K content. Apple still gets a pretty lucrative cut of Prime revenue and realizes sales of AppleTVs through the Amazon store. Amazon gets exposure to millions of new prospective Prime subscribers and gets to actually make some added profit (per the special deal) rather than give that extra to Apple. Consumers can get the last major missing streaming service from their preferred STB device. Win:win:win.

Now, your scenario could be correct and mine could be wrong, but I generally think about it in a "follow the money" way. Your scenario has Amazon being too lazy to profit on some segment of millions of AppleTV owners and refusing the retailer profit on selling AppleTVs in their store to boot. I'll concede that Amazon could be "lazy"... or evil... even at their own profit expense. But I'd bet my scenario is much more likely than yours (even if it fails to cast Apple in a purely saintly vision).
Score: 3 Votes (Like | Disagree)
Avatar
37 months ago

Apple and Amazon are friends again.

amazon "if you allow alexa on the amazon iOS Music app and amazon Prime on appleTV we will start selling appleTVs again"

apple "Yeh, okay!"

Synergy

Let me rephrase the dialogue:

Apple: “we have these devices that are perfect for your prime app”

Amazon: “no thanks, too lazy to develop the app. And because we don’t have the app, we don’t want to sell your product as it doesn’t benefit us.”

Apple: “...”
Score: 3 Votes (Like | Disagree)
Avatar
37 months ago
Great -- can't wait to stop streaming Amazon through the god-awful PS4 interface.
Score: 3 Votes (Like | Disagree)

Top Stories

Apple Warns Against Closing MacBooks With a Cover Over the Camera

Friday July 10, 2020 11:12 am PDT by
Apple this month published a support document that warns customers against closing their Mac notebooks with a cover over the camera as it can lead to display damage. Image via Reddit Apple says that the clearance between the display and the keyboard is designed to very tight tolerances, which can be problematic. Covering the camera can also cause issues with automatic brightness and True Tone....

Leaker: 'iPhone 12 Pro' to Come With 6GB of RAM

Friday July 10, 2020 1:59 am PDT by
Later this year, Apple is expected to release four OLED iPhones in three display sizes, including 5.4, 6.7, and two 6.1-inch models. Rumors suggest the 6.7-inch iPhone and one 6.1-inch model will be higher-end devices, and now leaker @L0vetodream has corroborated previous rumors about the internal specs of Apple's upcoming lineup. Rumors suggest Apple will use 5-nanometer A14 chips in its...

Apple Moving Forward on Semitransparent Lenses for Upcoming AR Headset

Friday July 10, 2020 7:24 am PDT by
Apple and Foxconn have reached a key milestone in the development of Apple's long-rumored augmented reality headset, with the semitransparent lenses for the device moving from prototype to trial production, reports The Information. Apple is developing the lenses on a single production line at a Foxconn factory in Chengdu in southwestern China, where most of Apple’s iPad production is...

Kuo: Apple Silicon Macs to Include 13-inch MacBook Pro and MacBook Air This Year, 14.1-inch and 16-inch MacBook Pro Models Next Year

Friday July 10, 2020 2:58 am PDT by
At last month's WWDC, Apple officially announced that its Mac computers will be transitioned from Intel x86 to homegrown Apple Silicon chips. Apple said it plans to deliver the first Apple Silicon Mac by the end of the year and complete the transition in about two years. According to Apple analyst Ming-Chi Kuo, a 13.3-inch MacBook Pro with a form factor similar to the current 13.3-inch...

Arm-Intel-PowerPC Universal Binaries Are Possible

Saturday July 11, 2020 1:42 pm PDT by
Casual MacRumors visitors may not realize that we have a very active PowerPC forum where users discuss issues related to PowerPC Macs that have not been produced since 2006. Threads range from hardware upgrades and software options to nostalgia: Photo by AphoticD Apple's recently announced transition to Apple Silicon (Arm) based Macs raised some interesting questions about future support...

iPhone 12 Sizes Compared with iPhone SE, 7, 8, SE 2, X, 11, 11 Pro and 11 Pro Max [Update]

Tuesday July 7, 2020 6:49 pm PDT by
Apple is planning on launching the iPhone 12 this fall which is rumored to be coming in 3 different sizes: 5.4", 6.1" and 6.7". The middle size (6.1") matches up with the currently shipping iPhone 11, but the other two sizes will be entirely new. Over the weekend, there was some excitement about how well the new 5.4" iPhone 12 compares to the original iPhone SE. Those who have been hoping...

Tom Hanks WWII Movie 'Greyhound' Debuts on Apple TV+

Friday July 10, 2020 3:33 am PDT by
Apple TV+ today debuted "Greyhound," the highly anticipated Second World War movie starring Tom Hanks as a naval officer given command of Navy destroyer Greyhound in the Battle of the Atlantic. "Greyhound" features Hanks as George Krause, who must fight his own self doubts and personal demons as he leads a convoy of Allied ships against German U-boats to prove that he belongs in command. ...

Top Stories: iOS 14 Public Beta, iPhone 12 Size Comparison, 14-Inch MacBook Pro Rumors

Saturday July 11, 2020 6:00 am PDT by
After one round of developer beta testing, Apple unleashed iOS and iPadOS 14 to a wider audience this week, opening it up to members of the public beta program. There are lots of changes and new features to check out, but as with any beta, be careful about installing it on your main devices. Subscribe to the MacRumors YouTube channel for more videos. Other major stories this week included our ...

Hands-On With tvOS 14: Picture in Picture, 4K YouTube, HomeKit and More

Thursday July 9, 2020 12:48 pm PDT by
Apple at WWDC introduced a new version of tvOS, the software that's designed to run on the fourth and fifth-generation Apple TV models. tvOS updates are often more minor in scale than iOS, watchOS, and macOS updates, but tvOS 14 has some useful new features. Subscribe to the MacRumors YouTube channel for more videos. Apple in tvOS 13 introduced a Picture in Picture option for the Apple TV...

Apple CEO Tim Cook's 2019 Compensation Totaled Over $133 Million

Friday July 10, 2020 12:01 pm PDT by
Apple CEO Tim Cook was the second highest paid CEO in the United States in 2019, according to Bloomberg's list of the highest paid CEOs and executives in 2019. Cook received compensation totaling $133,727,869 by Bloomberg's count. Almost all of Cook's compensation was provided in the form of stock awards and related performance bonuses. As reported by the SEC earlier this year, Cook received ...