Apple TV 4K Listing Appears on Amazon as Prime Video Launch Nears

Nearly two years after Amazon stopped selling the Apple TV, a listing for the Apple TV 4K has been spotted on the website by 9to5Mac.

apple tv 4k amazon
The Apple TV 4K is currently listed as out of stock, but the fact that it has been added back is fueling speculation that Amazon may be prepared to launch its Prime Video app on the tvOS App Store imminently.

At its Worldwide Developers Conference in June, Apple confirmed that Amazon Prime Video is coming to Apple TV later this year. At its iPhone X event earlier this month, it reiterated that release date.

An unverified rumor earlier this week claimed Amazon Prime Video may launch on the Apple TV alongside the debut of the NFL's Thursday Night Football games on the online retailer's streaming video service this week.

Amazon Video allows Prime members to instantly stream tens of thousands of movies and TV episodes, with hundreds of thousands of titles available to buy or rent, including many that are 4K and HDR.

Amazon removed all Apple TV and Chromecast product listings from its website in October 2015 because the devices did not offer Prime Video, which it said may cause confusion for customers.

Of course, the Apple TV and Chromecast also compete with Amazon's own Fire TV streaming media players.

Apple said Amazon had never submitted a Prime Video app for the tvOS App Store, or else it would have been happy to offer it. The app has been available for iPhone and iPad and several other platforms for many years.

Whatever the case may be, it appears Prime Video for Apple TV might finally be just around the corner.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

ronyedin Avatar
70 months ago
I have been waiting for Amazon Prime Video on my AppleTV for a long time!

Score: 8 Votes (Like | Disagree)
Mac 128 Avatar
70 months ago
Good news. Too bad I'm going to have to continue the inconvenient process of manually switching between 4K HDR and 1080p SDR, in order to keep from getting fake HDR and poor upscaling applied to most of the Prime catalogue of offerings.
Score: 6 Votes (Like | Disagree)
webbuzz Avatar
70 months ago
They actually said Amazon Prime Video to AppleTV coming SUMMER at the WWDC but I guess selective memory loss on all.
Apple said "later this year."

Amazon said "this year."

Score: 4 Votes (Like | Disagree)
HobeSoundDarryl Avatar
70 months ago
Let me rephrase the dialogue:

Apple: “we have these devices that are perfect for your prime app”

Amazon: “no thanks, too lazy to develop the app. And because we don’t have the app, we don’t want to sell your product as it doesn’t benefit us.”

Apple: “...”
Yes, almost certainly Apple is the saint and anyone else is the devil. In some other universe it might have gone like this:

Amazon: "To make the Prime app available on AppleTV, we want the same special financial deal you gave Netflix, rather than pay the full amount right off the top"

Apple: "No, we like our fatter margins, even if you would be storing & streaming all the content that might be purchased through your app from your own infrastructure."

Amazon: "When you give us the same deal you've given Netflix, we'll be interested. In the meantime, since you are not willing to compromise on a mutual win:win, we'll stop selling your AppleTV too."

Apple starts developing a 4K:apple:TV while others are already long-since there. Those others also have mostly the same apps as Apple PLUS Amazon Prime. Apple wants to launch with as much 4K content as possible. Someone internally decides to grant Amazon the same special deal in exchange for some Amazon concessions like selling the product on Amazon.com again. Amazon accepts and starts developing the app.

Apple at WWDC announces the Amazon Prime app coming soon.

Amazon develops the app, re-lists AppleTV in the store and then launches Amazon Prime.

Apple is more competitive with other 4K boxes by adding the Prime app and Prime 4K content. Apple still gets a pretty lucrative cut of Prime revenue and realizes sales of AppleTVs through the Amazon store. Amazon gets exposure to millions of new prospective Prime subscribers and gets to actually make some added profit (per the special deal) rather than give that extra to Apple. Consumers can get the last major missing streaming service from their preferred STB device. Win:win:win.

Now, your scenario could be correct and mine could be wrong, but I generally think about it in a "follow the money" way. Your scenario has Amazon being too lazy to profit on some segment of millions of AppleTV owners and refusing the retailer profit on selling AppleTVs in their store to boot. I'll concede that Amazon could be "lazy"... or evil... even at their own profit expense. But I'd bet my scenario is much more likely than yours (even if it fails to cast Apple in a purely saintly vision).
Score: 3 Votes (Like | Disagree)
macTW Avatar
70 months ago
Apple and Amazon are friends again.

amazon "if you allow alexa on the amazon iOS Music app and amazon Prime on appleTV we will start selling appleTVs again"

apple "Yeh, okay!"

Synergy
Let me rephrase the dialogue:

Apple: “we have these devices that are perfect for your prime app”

Amazon: “no thanks, too lazy to develop the app. And because we don’t have the app, we don’t want to sell your product as it doesn’t benefit us.”

Apple: “...”
Score: 3 Votes (Like | Disagree)
ignatius345 Avatar
70 months ago
Great -- can't wait to stop streaming Amazon through the god-awful PS4 interface.
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
ipad air purple

Deals: M1 iPad Air Hits Record-Low Prices at TigerDirect, Starting at $313.99 (48% Off)

Saturday February 4, 2023 10:05 am PST by
Online retailer TigerDirect has slashed pricing on the M1 iPad Air in several colors, offering the base 64GB configuration for just $313.99 in Purple and Pink. Note: MacRumors is an affiliate partner with TigerDirect. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. That's a savings of 48% compared to Apple's normal $599.00...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
iPhone 14 Pro Purple Side Perspective Feature Purple

Gurman: Apple Considering New High-End iPhone Alongside Pro and Pro Max

Sunday February 5, 2023 6:07 am PST by
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later. In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
webkit vs chromium feature

Google Working on Browser for iOS That Would Break Apple's App Store Rules

Saturday February 4, 2023 1:30 am PST by
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports. The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process. Apple's App Store rules dictate...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
maxresdefault

Hands-On With Apple's Second-Generation HomePod

Friday February 3, 2023 1:28 pm PST by
Today is the official launch day for the second-generation HomePod that was introduced in January, and we picked one up to compare it to the original HomePod that Apple discontinued in 2021. Subscribe to the MacRumors YouTube channel for more videos. Design wise, the second-generation HomePod looks a lot like the first-generation model, featuring the same rounded design and acoustic mesh...