During WWDC in June, Apple finally confirmed that Amazon Prime Video will launch as an app for Apple TV users sometime "later this year." Since that announcement, a few rumors and theories have predicted launch dates for the app, all of which have subsequently been passed by with no official debut of Amazon Prime Video on the tvOS App Store.

Another sketchy rumor has been shared on the Apple TV Subreddit this week by a user who claims to work for Amazon, pointing towards a late October launch for the app. The user -- AmazonVideoEngineer -- originally created the Reddit account to share a post a few weeks ago, which stated that October 26 would be the "earliest" date that Amazon would launch its app on Apple TV.

amazon prime apple tv
Now, the same user has shared a "quick update" on the app, mentioning that the app is "still on track" for an October 26 debut. AmazonVideoEngineer is "very confident" that this date is "finally the day" Amazon will launch its Apple TV app. Check out both posts below:

Original post:

Wanted to make this throwaway account after yesterday’s debacle. I saw many people get upset so I wanted to issue this warning: do not expect Amazon to launch before October 26th. The app is done, and has been done for months already. However there are a lot of politics going on beyond my pay grade that are pushing the launch back. And just to clarify, October 26 is the earliest I would expect it. Launch could be pushed well into November.

New post:

Some of you will remember my post a little while back, in which I warned that Amazon would not launch until at least October 26. We're now just about two weeks from the 26th, and the app is still on track to launch that day. In my time at this job, I have never once seen a release slip this close to a scheduled launch. I am very confident in saying that the 26th is finally the day.

Because the rumor comes from an unconfirmed Reddit source, this October 26 date should be approached with a heavy dose of skepticism. Previous rumors surrounding Amazon's Apple TV app centered around logical events that the app could have debuted alongside of -- Thursday Night Football, the Amazon hardware event in September -- but October 26 appears to be a somewhat random date.

Since we're now four months out from WWDC and Apple's confirmation of the Amazon Prime Video app for Apple TV, we should hopefully hear an announcement of the app's launch date sometime soon.

Related Roundups: Apple TV, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

chicagofan00 Avatar
45 months ago
It had better come out before Dec 31st, or my ATV4K goes back for a full refund under threat of a class action lawsuit for deceptive sales practices. They've already got me going through 10-14 steps every time I switch over to a 4K HDR movie and back to 1080p get the correct screen format for the best native picture. I'm pretty angry at myself for not sending it back over that within the return window.
You are what is wrong with society today. Suing because a damn app isn’t available? A free app might I add...ridiculous.

10-14 steps to switch resolutions? You are clearly doing something wrong or have the wrong settings on your ATV and TV as I have no issues at all with this.
Score: 18 Votes (Like | Disagree)
EdT Avatar
45 months ago
I tend to rail against frivolous lawsuits, but in this case, the app WAS promised when the new device was introduced, and it was sold as a big reason for choosing the Apple TV. I think a bait-and-switch lawsuit would be fairly successful if the app were scrapped.
The app was promised later this year. When it is released is entirely up to Amazon and not Apple. It is Amazons software and property. The only possible suit would be if Apple promised something to Amazon that they then failed to do or provide. And that would be a suit that only Amazon could file, not the general public.
Score: 10 Votes (Like | Disagree)
webbuzz Avatar
45 months ago
I tend to rail against frivolous lawsuits, but in this case, the app WAS promised when the new device was introduced, and it was sold as a big reason for choosing the Apple TV. I think a bait-and-switch lawsuit would be fairly successful if the app were scrapped.
Neither Apple or Amazon 'promised' a date.

Apple said "later this year."



Amazon said "this year."

Score: 7 Votes (Like | Disagree)
grayskyz Avatar
45 months ago
It had better come out before Dec 31st, or my ATV4K goes back for a full refund under threat of a class action lawsuit for deceptive sales practices. They've already got me going through 10-14 steps every time I switch over to a 4K HDR movie and back to 1080p get the correct screen format for the best native picture. I'm pretty angry at myself for not sending it back over that within the return window.
Let me know how that works out for you.
Score: 5 Votes (Like | Disagree)
triangletechie Avatar
45 months ago
Their new Fire TV releases on 10/25 so this may be the correct date.
Score: 5 Votes (Like | Disagree)
DotCom2 Avatar
45 months ago
I tend to rail against frivolous lawsuits, but in this case, the app WAS promised when the new device was introduced, and it was sold as a big reason for choosing the Apple TV. I think a bait-and-switch lawsuit would be fairly successful if the app were scrapped.
You've GOT to be kidding me! "PROMISED"? What contract did you sign with Apple guarantying the app would be available to you by the end of the year? SHEESH!
Score: 5 Votes (Like | Disagree)

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