During WWDC in June, Apple finally confirmed that Amazon Prime Video will launch as an app for Apple TV users sometime "later this year." Since that announcement, a few rumors and theories have predicted launch dates for the app, all of which have subsequently been passed by with no official debut of Amazon Prime Video on the tvOS App Store.

Another sketchy rumor has been shared on the Apple TV Subreddit this week by a user who claims to work for Amazon, pointing towards a late October launch for the app. The user -- AmazonVideoEngineer -- originally created the Reddit account to share a post a few weeks ago, which stated that October 26 would be the "earliest" date that Amazon would launch its app on Apple TV.

amazon prime apple tv
Now, the same user has shared a "quick update" on the app, mentioning that the app is "still on track" for an October 26 debut. AmazonVideoEngineer is "very confident" that this date is "finally the day" Amazon will launch its Apple TV app. Check out both posts below:

Original post:

Wanted to make this throwaway account after yesterday’s debacle. I saw many people get upset so I wanted to issue this warning: do not expect Amazon to launch before October 26th. The app is done, and has been done for months already. However there are a lot of politics going on beyond my pay grade that are pushing the launch back. And just to clarify, October 26 is the earliest I would expect it. Launch could be pushed well into November.

New post:

Some of you will remember my post a little while back, in which I warned that Amazon would not launch until at least October 26. We're now just about two weeks from the 26th, and the app is still on track to launch that day. In my time at this job, I have never once seen a release slip this close to a scheduled launch. I am very confident in saying that the 26th is finally the day.

Because the rumor comes from an unconfirmed Reddit source, this October 26 date should be approached with a heavy dose of skepticism. Previous rumors surrounding Amazon's Apple TV app centered around logical events that the app could have debuted alongside of -- Thursday Night Football, the Amazon hardware event in September -- but October 26 appears to be a somewhat random date.

Since we're now four months out from WWDC and Apple's confirmation of the Amazon Prime Video app for Apple TV, we should hopefully hear an announcement of the app's launch date sometime soon.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

chicagofan00 Avatar
52 months ago
It had better come out before Dec 31st, or my ATV4K goes back for a full refund under threat of a class action lawsuit for deceptive sales practices. They've already got me going through 10-14 steps every time I switch over to a 4K HDR movie and back to 1080p get the correct screen format for the best native picture. I'm pretty angry at myself for not sending it back over that within the return window.
You are what is wrong with society today. Suing because a damn app isn’t available? A free app might I add...ridiculous.

10-14 steps to switch resolutions? You are clearly doing something wrong or have the wrong settings on your ATV and TV as I have no issues at all with this.
Score: 18 Votes (Like | Disagree)
EdT Avatar
52 months ago
I tend to rail against frivolous lawsuits, but in this case, the app WAS promised when the new device was introduced, and it was sold as a big reason for choosing the Apple TV. I think a bait-and-switch lawsuit would be fairly successful if the app were scrapped.
The app was promised later this year. When it is released is entirely up to Amazon and not Apple. It is Amazons software and property. The only possible suit would be if Apple promised something to Amazon that they then failed to do or provide. And that would be a suit that only Amazon could file, not the general public.
Score: 10 Votes (Like | Disagree)
webbuzz Avatar
52 months ago
I tend to rail against frivolous lawsuits, but in this case, the app WAS promised when the new device was introduced, and it was sold as a big reason for choosing the Apple TV. I think a bait-and-switch lawsuit would be fairly successful if the app were scrapped.
Neither Apple or Amazon 'promised' a date.

Apple said "later this year."



Amazon said "this year."

Score: 7 Votes (Like | Disagree)
grayskyz Avatar
52 months ago
It had better come out before Dec 31st, or my ATV4K goes back for a full refund under threat of a class action lawsuit for deceptive sales practices. They've already got me going through 10-14 steps every time I switch over to a 4K HDR movie and back to 1080p get the correct screen format for the best native picture. I'm pretty angry at myself for not sending it back over that within the return window.
Let me know how that works out for you.
Score: 5 Votes (Like | Disagree)
triangletechie Avatar
52 months ago
Their new Fire TV releases on 10/25 so this may be the correct date.
Score: 5 Votes (Like | Disagree)
DotCom2 Avatar
52 months ago
I tend to rail against frivolous lawsuits, but in this case, the app WAS promised when the new device was introduced, and it was sold as a big reason for choosing the Apple TV. I think a bait-and-switch lawsuit would be fairly successful if the app were scrapped.
You've GOT to be kidding me! "PROMISED"? What contract did you sign with Apple guarantying the app would be available to you by the end of the year? SHEESH!
Score: 5 Votes (Like | Disagree)

Top Stories

apple california streaming event

Apple Event Announced: 'California Streaming' on September 14 With iPhone 13, Apple Watch Series 7 Expected

Tuesday September 7, 2021 9:03 am PDT by
Apple today announced that it will be holding a special event on Tuesday, September 14 at 10:00 a.m. The event will take place at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with WWDC and last year's fall events, this new event will be held digitally with no members of the media invited to attend in person. Apple will likely provide pre-taped segments for...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
maroon5memories

Apple Collaborates With Maroon 5 to Add 'Memories' Song to Photos App

Wednesday September 25, 2019 12:02 pm PDT by
Apple has teamed up with Maroon 5 to add the group's new song "Memories" to the Memories feature in the Photos app, allowing it to be used for photo slide show creations, reports Billboard. "Memories" will be available as a soundtrack option for a limited time and it is available to iPhone and iPad users running the latest iOS 13 and iPadOS software. Memories in the Photos app are created ...
affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
Top Stories 75 Thumbnail

Top Stories: Last-Minute iPhone 13 Rumors, Apple Announces App Store Changes, and More

Saturday September 4, 2021 6:00 am PDT by
The finish line is in sight! Apple's annual iPhone event is likely just a week or so away and all eyes will be on the company as it unveils the next version of its most popular product line. With any luck, we'll also see the next-generation Apple Watch and perhaps even some new AirPods. Other news this week saw Apple making some more changes to its App Store policies in response to a...
Top Stories 74 Thumbnail

Top Stories: iPhone 13 Nears Launch, Larger Apple Watch?, MacBook Pro and Mac Mini Rumors

Saturday August 28, 2021 6:00 am PDT by
August is rapidly drawing to close, which means Apple's annual iPhone launch event is right around the corner. iPhone 13 and Apple Watch Series 7 rumors are continuing to circulate, and we're also hearing about Mac updates likely coming a bit later. Apple is also finishing up work on its upcoming software updates like iOS 15, with some late-addition features starting to go live in beta while ...
iPhone 13 Wi Fi 6E feature update

Wi-Fi 6E Explained: What It Could Mean for iPhone 13 and Beyond

Monday August 2, 2021 8:00 am PDT by
The iPhone 13 is widely expected to come with Wi-Fi 6E capabilities, and while it may seem rather nuanced to the average consumer, with only improved speeds and being "up to date" in the realm of Wi-Fi technology, it's actually a fairly significant improvement, laying the groundwork for much of what we know the future holds. To truly understand Wi-Fi 6E, MacRumors sat down for an exclusive...