Sketchy Rumor Points Towards October 26 Launch for Amazon Prime Video on Apple TV

Wednesday October 11, 2017 9:18 AM PDT by Mitchel Broussard
During WWDC in June, Apple finally confirmed that Amazon Prime Video will launch as an app for Apple TV users sometime "later this year." Since that announcement, a few rumors and theories have predicted launch dates for the app, all of which have subsequently been passed by with no official debut of Amazon Prime Video on the tvOS App Store.

Another sketchy rumor has been shared on the Apple TV Subreddit this week by a user who claims to work for Amazon, pointing towards a late October launch for the app. The user -- AmazonVideoEngineer -- originally created the Reddit account to share a post a few weeks ago, which stated that October 26 would be the "earliest" date that Amazon would launch its app on Apple TV.


Now, the same user has shared a "quick update" on the app, mentioning that the app is "still on track" for an October 26 debut. AmazonVideoEngineer is "very confident" that this date is "finally the day" Amazon will launch its Apple TV app. Check out both posts below:

Original post:
Wanted to make this throwaway account after yesterday’s debacle. I saw many people get upset so I wanted to issue this warning: do not expect Amazon to launch before October 26th. The app is done, and has been done for months already. However there are a lot of politics going on beyond my pay grade that are pushing the launch back. And just to clarify, October 26 is the earliest I would expect it. Launch could be pushed well into November.
New post:
Some of you will remember my post a little while back, in which I warned that Amazon would not launch until at least October 26. We're now just about two weeks from the 26th, and the app is still on track to launch that day. In my time at this job, I have never once seen a release slip this close to a scheduled launch. I am very confident in saying that the 26th is finally the day.
Because the rumor comes from an unconfirmed Reddit source, this October 26 date should be approached with a heavy dose of skepticism. Previous rumors surrounding Amazon's Apple TV app centered around logical events that the app could have debuted alongside of -- Thursday Night Football, the Amazon hardware event in September -- but October 26 appears to be a somewhat random date.

Since we're now four months out from WWDC and Apple's confirmation of the Amazon Prime Video app for Apple TV, we should hopefully hear an announcement of the app's launch date sometime soon.

Related Roundups: Apple TV, tvOS 13
Tags: Amazon, Amazon Prime Video
Buyer's Guide: Apple TV (Don't Buy)
64 comments

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chicagofan00
30 months ago

It had better come out before Dec 31st, or my ATV4K goes back for a full refund under threat of a class action lawsuit for deceptive sales practices. They've already got me going through 10-14 steps every time I switch over to a 4K HDR movie and back to 1080p get the correct screen format for the best native picture. I'm pretty angry at myself for not sending it back over that within the return window.


You are what is wrong with society today. Suing because a damn app isn’t available? A free app might I add...ridiculous.

10-14 steps to switch resolutions? You are clearly doing something wrong or have the wrong settings on your ATV and TV as I have no issues at all with this.
Rating: 18 Votes
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EdT
30 months ago

I tend to rail against frivolous lawsuits, but in this case, the app WAS promised when the new device was introduced, and it was sold as a big reason for choosing the Apple TV. I think a bait-and-switch lawsuit would be fairly successful if the app were scrapped.


The app was promised later this year. When it is released is entirely up to Amazon and not Apple. It is Amazons software and property. The only possible suit would be if Apple promised something to Amazon that they then failed to do or provide. And that would be a suit that only Amazon could file, not the general public.
Rating: 10 Votes
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webbuzz
30 months ago

I tend to rail against frivolous lawsuits, but in this case, the app WAS promised when the new device was introduced, and it was sold as a big reason for choosing the Apple TV. I think a bait-and-switch lawsuit would be fairly successful if the app were scrapped.

Neither Apple or Amazon 'promised' a date.

Apple said "later this year."

[MEDIA=youtube]QnQ5fB9hCqk[/MEDIA]

Amazon said "this year."

Rating: 7 Votes
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grayskyz
30 months ago

It had better come out before Dec 31st, or my ATV4K goes back for a full refund under threat of a class action lawsuit for deceptive sales practices. They've already got me going through 10-14 steps every time I switch over to a 4K HDR movie and back to 1080p get the correct screen format for the best native picture. I'm pretty angry at myself for not sending it back over that within the return window.


Let me know how that works out for you.
Rating: 5 Votes
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triangletechie
30 months ago
Their new Fire TV releases on 10/25 so this may be the correct date.
Rating: 5 Votes
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DotCom2
30 months ago

I tend to rail against frivolous lawsuits, but in this case, the app WAS promised when the new device was introduced, and it was sold as a big reason for choosing the Apple TV. I think a bait-and-switch lawsuit would be fairly successful if the app were scrapped.

You've GOT to be kidding me! "PROMISED"? What contract did you sign with Apple guarantying the app would be available to you by the end of the year? SHEESH!
Rating: 5 Votes
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batsabode
30 months ago

I tend to rail against frivolous lawsuits, but in this case, the app WAS promised when the new device was introduced, and it was sold as a big reason for choosing the Apple TV. I think a bait-and-switch lawsuit would be fairly successful if the app were scrapped.

Who is saying its going to be scrapped! OMG Some of the people on here are the type wanting their Xmas presents on July 4th!
Rating: 5 Votes
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OldSchoolMacGuy
30 months ago

It had better come out before Dec 31st, or my ATV4K goes back for a full refund under threat of a class action lawsuit for deceptive sales practices. They've already got me going through 10-14 steps every time I switch over to a 4K HDR movie and back to 1080p get the correct screen format for the best native picture. I'm pretty angry at myself for not sending it back over that within the return window.


You obviously have no legal experience or real understanding of what is considered deceptive advertising. Apple made absolutely zero guarantees as to the release of an Amazon Prime Video app and is in no way responsible for such release.

There's nothing there for a class action suit to stand upon.
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And the original commenter said he would return the item if the app were not released by Dec. 31 -- which would be the LAST date on which either of those statements could be true


Failure to meet a release date is not grounds for lawsuit (at least not one that will ever win or even be seen by a judge). There was no contract or legal guarantee that they would hit that release date. May want to brush up on your contract law before you take the bar exam.
Rating: 4 Votes
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OldSchoolMacGuy
30 months ago
I won't believe any rumor until that app is in the App Store.
Rating: 3 Votes
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Mac 128
29 months ago

What ticks me off the most is that no news site even here verified there sources. They just believed the fake news.


It actually doesn't matter ... the reality is, Apple lead the introduction of the ATV 4K with the prospect that Amazon would finally bring their app to the platform. There was already a rumor that the app was planned for the release and then got pushed back. Apple then chose to announce it would be available "later this year". The bottom line for me, is that the app was an important part of their announcement, so important they commented on it before it was even available to demo at the event (something I don't think they've ever done before), and ultimately it wasn't ready for release when it should have been. So it sort of doesn't matter whether someone picked an arbitrary unverified date close to the end of the year, or not. The app should have been ready to go from day one, or Apple shouldn't have commented on it, unless it was a done deal. If it were a done deal, then Apple could provide updates to all the customers who bought the ATV 4K solely because the Amazon app was promised to them. As it is, there's nothing but silence coming out of Cupertino. So every day that app is delayed is just more cause for anger and disappointment. And the longer Apple waits, dragging the release out to the very last week of the time frame they specified in their launch presentation, the more that anger and resentment is going to grow, regardless of this unverfied date passing or not.
Rating: 3 Votes
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