Amazon Prime Video's Ads Tier Loses Dolby Vision HDR and Dolby Atmos

Amazon Prime Video content no longer includes Dolby Vision HDR or Dolby Atmos surround sound on its ads-supported tier, which is included in all Amazon Prime memberships.

Amazon Prime Video Feature
The news was first reported by German website 4KFilme and picked up by The Verge. Instead of the higher fidelity options previously enjoyed for no additional fee, Prime Video is streaming in HDR10 with Dolby Digital 5.1.

That is, unless you pay $2.99 extra for Prime Video's ad-free service, in which case you can retain the higher quality audio experience. The change was confirmed to The Verge by Amazon.

"Dolby Vision and Dolby Atmos capabilities are only available on the ad free option, on relevant titles," said an Amazon spokesperson.

Most Prime Video viewers will be Amazon Prime members, which costs $14.99 per month, or $139 per year if you pay annually. Prime Video is also available as a $9.99-per-month standalone subscription, or $12.99-per-month if you add on the Dolby Vision HDR or Dolby Atmos surround sound surcharge. Ads were introduced across basic Prime Video subscriptions in the United States on January 29.

For comparison, Disney+ costs $9.99 with ads, while Netflix can be had for $6.99 per month with ads, although content is streamed in 1080p. Meanwhile, an Apple TV+ membership costs $9.99, up from the previous $6.99. Apple introduced the increase on October 25, but there are no limits on streaming quality.

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Top Rated Comments

MrRom92 Avatar
22 weeks ago
There should be a class action. People need to let them know that these rug pull changes to a service they were sold on are not acceptable. We let them get away with the ads, and they haven’t stopped. Give them an inch and they’ll take a mile.
Score: 52 Votes (Like | Disagree)
moabal Avatar
22 weeks ago
Cowards for not actually saying this on their website!

Edit: As annoying as price increases are this is just the reality with the maturing streaming business. My biggest issue is that they never mentioned losing Dolby Vision/Atmos in the email about the new fee. If they are going to add a new charge, at least be upfront about what you are paying for. Instead they waited until someone "noticed" and made an article about it. This is what makes me the most mad.
Score: 47 Votes (Like | Disagree)
DFZD Avatar
22 weeks ago
Everyday we are reminded that we should have never let Blockbuster go out of business.
Score: 46 Votes (Like | Disagree)
Ghost31 Avatar
22 weeks ago
Shrinkflation. Now coming to streaming services! Great
Score: 45 Votes (Like | Disagree)
emlarsen Avatar
22 weeks ago
This ? is getting out of control.
Score: 37 Votes (Like | Disagree)
szw-mapple fan Avatar
22 weeks ago
I cancelled prime after they started charging for ad free streaming. Their shipping speed has been slipping more and more over the last few years and half of the items are no longer available for two day shipping anyways. Looks like I made the right decision.
Score: 22 Votes (Like | Disagree)