Apple Accidentally Promotes Amazon Prime Video for Apple TV in App Store, Launch Could Be Imminent [Updated]

There are 26 days left until the end of the year, which is the deadline for when Apple said the highly-anticipated Amazon Prime Video app would be coming to the Apple TV. A launch could perhaps come as soon as this week, and maybe as even as early as tomorrow, based on an App Store leak spotted on reddit.

After setting his iPhone date to December 6, a redditor opened up the App Store and allegedly saw an Amazon Prime Video story as the top feature in the "Today" section. He linked the section on reddit, which other users were able to see temporarily before the content was pulled by Apple. The "Today" App Store description in question specifically referenced Amazon Prime Video for Apple TV.

Apple pulled this a few minutes ago. (Hi Apple?)

As said, my time/date is set to tomorrow. That is relevant because I saw the story at the top of the "Today" tab when I opened the App Store. That is how I obtained the link.

Thus my guess is that the story is ready for launch on the App Store tomorrow, and sometime around midnight Eastern or PST, both the story and the updated app itself will go live. That's approx 9-12 hours from now. We'll see.

If the App Store leak is genuine, and it appears to be based on multiple reports from different reddit users, it means Apple already has content written up for the Amazon Prime Video release. That the content was visible on December 6 suggests a launch could be imminent.

Apple first announced the Amazon Prime Video app for Apple TV at its Worldwide Developers Conference in June. At the time, Apple said the app would be coming later this year, but months have passed since then with no sign of it. There have been continual launch rumors, though, all of which have been incorrect.

Amazon Prime Video is one of the only major streaming video services absent from Apple's set-top box. The service is provided as a benefit to Amazon Prime members who subscribe to Amazon's $99 per year Amazon Prime service. Amazon Prime Video features thousands of TV shows and movies, along with original content produced by Amazon.

Update: The App Store has been updated with a new "Today" page for the Amazon Prime Video app on iOS and it makes no mention of the Apple TV app. It also has different wording than the original that was spotted earlier today.

Related Roundups: Apple TV, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

(View all)
Avatar
37 months ago
The bigger story here: setting the time/date ahead on an iPhone will show you the future.
Score: 15 Votes (Like | Disagree)
Avatar
37 months ago
Tim Cook should step down over this catastrophic leak. Apple is doomed.
Score: 11 Votes (Like | Disagree)
Avatar
37 months ago

Now make Apple Music available to work with other devices also Apple for god sakes people just don't use Apple hardware only.

It’s on Android, and Windows has had iTunes for years.
Score: 8 Votes (Like | Disagree)
Avatar
37 months ago
About damn time.
Score: 5 Votes (Like | Disagree)
Avatar
37 months ago
Will believe it when it is live.
Score: 4 Votes (Like | Disagree)
Avatar
37 months ago
Relatively unexciting, since my Smart TV already has Amazon Prime videos seamlessly built into it. My Apple TV box doesn't see much action anymore.Apple is still playing catch up in the TV department.
Score: 4 Votes (Like | Disagree)

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