Mark Gurman

Apple is set to reorganize its health and fitness divisions under its Services group, according to a new report from Bloomberg's Mark Gurman. The move comes as longtime chief operating officer Jeff Williams prepares to depart at the end of this year. Services chief Eddy Cue will reportedly gain oversight of Apple's health and fitness teams, with the groups being consolidated under health...

Apple is entering its most significant leadership transition in more than a decade as multiple senior executives prepare to depart and CEO Tim Cook begins to shape the company's next generation of leaders, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that Jeff Williams, who was viewed as Cook's potential successor for several...

The next iPad Pro models are rumored to feature two key upgrades, including Apple's M5 chip, and an increased minimum of 12GB of RAM. Last week, apparent unboxing videos for the next-generation 13-inch iPad Pro were uploaded to YouTube by Russian channels Wylsacom and Romancev768. The same YouTube channels leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple...

Apple's next MacBook Pro models will enter mass production soon, according to the latest information shared by Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said he continues to believe the new MacBook Pro models will be released at some point between late 2025 and the first quarter of 2026, meaning they should be available to order by March at the latest. Apple often...

Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman. Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...

Apple's annual September event is now in the rearview mirror, with the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 set to launch this Friday, September 19. As always, there is more to come. In his Power On newsletter today, Bloomberg's Mark Gurman said Apple plans to release many products in the...

Apple today will unveil a third-generation Apple Watch Ultra with a bigger screen, according to Bloomberg's Mark Gurman. The reporter has not divulged the size of the new display, but MacRumors independently discovered the new dimensions in a recent iOS 26 beta. An image made for the new watch was found to have a resolution of 422 x 514 pixels – higher than the current Ultra 2's 410 x 502...

Apple will tout major battery life improvements for both iPhone 17 Pro models when it unveils the new devices later today at its "Awe dropping" event, according to Bloomberg's Mark Gurman. Gurman does not go into detail about the battery improvements in what is likely his final pre-event report. However, based on information gleaned from a Chinese regulatory database, the smaller iPhone 17...

On the eve of Apple's special event, Bloomberg's Mark Gurman has listed some of the key new features he expects for the iPhone 17 Pro and iPhone 17 Pro Max. Gurman expects the following for the devices:Orange and Blue will be the unique new color options Improved optical zoom, with perhaps an 8× limit, up from 5× on the iPhone 16 Pro models A vapor chamber cooling system for improved heat...

Apple's "Awe dropping" fall event is scheduled for Tuesday, September 9, and Bloomberg's Mark Gurman has summarized his expectations for what the company will reveal. Aside from a couple of new details and the inclusion of some more recent leaks from other sources, much of the following is a recap of Gurman's reports over the last several months: iPhone 17 Larger 6.3-inch ...

Bloomberg's Mark Gurman today outlined his expectations for Apple's event on Tuesday, September 9, with his report offering in-depth details about the iPhone 17 series, a trio of new Apple Watch models, and third-generation AirPods Pro. The final section of his report listed even more products that are "also coming soon," including updated versions of the Apple TV, HomePod mini, AirTag, iPad ...

Apple's upcoming Watch Series 11 will retain the same design as its predecessor but include a new screen with increased maximum brightness, according to Bloomberg's Mark Gurman. Apple also plans to shuffle its color and band offerings for the new model, although specific details weren't disclosed beyond Apple's intention to address reports of chipping issues with the Jet Black color offered ...

AirPods Max fans hoping for a second-generation version of Apple's over-ear headphones shouldn't hold their breath, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman suggests Apple's wireless noise-canceling cans are stuck in commercial limbo – "too popular for Apple to stop selling them, and not popular enough for the company to invest a ton of time and money ...

Apple will offer the upcoming iPhone 17 Pro and iPhone 17 Pro Max in a new orange color, according to Bloomberg's Mark Gurman. Gurman made the claim in the latest edition of his Power On newsletter, adding that the new iPhone 17 Air – replacing the iPhone 16 Plus – will come in a new light blue color. We've heard multiple rumors about a new iPhone 17 Pro color being a shade of orange. The ...

Apple has "considered" releasing a bumper case for the upcoming iPhone 17 Air, according to Bloomberg's Mark Gurman. Similar to the bumper case that Apple introduced for the iPhone 4 in 2010, Gurman said the iPhone 17 Air version of the case would cover the edges of the device, but not the back of it. Those bumper cases were made of rubber. Given that the iPhone 17 Air is expected to have ...

Bloomberg's Mark Gurman expects Apple to release new AirPods Pro this year, and he said the earbuds will have a key new feature: heart rate monitoring. From his Power On newsletter today, with emphasis added:As for Apple's other devices, there's a lot in the fall pipeline — though many of the new products are only incremental upgrades. There will be Apple Watch updates, faster Vision...

Bloomberg's Mark Gurman today said he expects a paid Apple Health+ service to debut next year. In his Power On newsletter, Gurman said Apple Health+ will consist of an AI-based health coach that offers nutrition planning and medical suggestions. Gurman initially expected the coaching feature to be part of iOS 19.4 (now known as iOS 26.4), but he later said that it would not be available un...

Apple's first foldable iPhone will be equipped with four cameras, and Touch ID instead of Face ID, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the four cameras will consist of one front camera, one inner camera, and two rear cameras. The latest iPad Air, iPad mini, and entry-level iPad models have Touch ID power buttons, and this feature will likely ...

Last week, Apple released and then pulled a software tool that accidentally contained identifiers for many unreleased devices and chips, according to MacRumors contributor Aaron Perris. His findings included new models of the Studio Display, Apple TV, Apple Watches, Apple Vision Pro, iPad mini, HomePod mini, and more. Here is what was uncovered in the file, according to MacRumors contributor ...

It is well known by now that Apple plans to launch its more personalized version of Siri next year, but apparently the company has even bigger plans. Bloomberg's Mark Gurman on Wednesday reported that Apple is preparing a "visually redesigned" version of Siri that will debut on the iPhone and iPad "as early as next year." However, he did not provide any specific details about the new design. ...