Last week, Bloomberg's Mark Gurman said Apple Fitness+ was "under review," and now he has elaborated on the future of the workout service.
In his Power On newsletter today, Gurman said that Apple Fitness+ may be merged into a broader new Apple Health+ service launching next year. If so, he said that Apple Fitness+ would no longer be available as a standalone subscription service.
Apple Health+ will also feature an AI-based health coach that offers nutrition planning and medical suggestions, according to Gurman's previous reporting.
Apple Fitness+ launched in 2020. The service offers a library of trainer-led workout and meditation videos in Apple's Fitness app, across the iPhone, iPad, and Apple TV. In the U.S., the service costs $9.99 per month or $79.99 per year.
Apple Fitness+ is also available as part of the Apple One Premier bundle, with U.S. pricing set at $37.95 per month. Gurman said there is a possibility that Apple will start letting customers pick and choose the services they want in an Apple One bundle in the future, and this might result in Apple Fitness+ remaining available as a standalone service.
Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9.
While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models.
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Tuesday September 8, 2026 9:45 pm PDT by Eric Slivka
Following some recent speculation that Apple could release its foldable phone under the "iPhone Duo" name, it appears that will indeed be the case, according to Bloomberg's Mark Gurman.
For months now, the foldable iPhone has generally been referred to as the "iPhone Ultra," even internally, but Apple is apparently going in a different direction for the official name, emphasizing the...
Wednesday September 9, 2026 8:47 am PDT by Joe Rossignol
Ahead of Apple's annual iPhone event at 10 a.m. Pacific Time today, Bloomberg's Mark Gurman has leaked all of the color options for the iPhone 18 Pro, iPhone 18 Pro Max, and the first-ever foldable iPhone named the iPhone Duo.
iPhone 18 Pro and iPhone 18 Pro Max color options:Black
Light Blue
Burgundy
Silver
Burgundy has also been described as Dark Red or Dark Cherry.
iPhone Duo...
If Apple wants to compete in the services market, they need to start taking their services more seriously. They throw things onto the market and then never look at them again. These products require continuous development and evolution, even independent of major system updates. Since the release of Fitness+, we’ve seen only a handful of small improvements to the app, but nothing substantial. A new minor feature every other major iOS update just isn’t enough.
Could these companies PLEASE stop turning every godforsaken thing into a subscription or tiered service? No one is asking for any of this!
I agree. However, life itself, is a "subscription". We all pay a monthly rental fee(subscription), or real estate taxes(subscription) to pay for schools, roadways, police & fire. Getting a consumer digital membership to your grocery store is also a form of subscription. Paying monthly dues for a gym, library, Girl Scouts, social club, etc. are also subscriptions. Health insurance, home insurance, vehicle insurance is a form of subscription too. Kind'a depressing to think like this but....life is a giant subscription!:eek::)
I get it for free via my health insurance, and my my wife and I often do the Yoga classes to supplement our physical yoga classes. Anyway, it seems to be turning into an advertisement for Apple Music, as of the last few days, when logging in it was a huge photo of Taylor Swift. Several classes I've done focus on particular just-released album and keep slipping song names and artists it into the class, and while it's supposed to look natural, t's pretty obvious and obnoxious.
If they start shoehorning AI into it, I'll just quit it altogether. We have Glo, too, which while it's not polished, has much more challenging classes. Fitness+ seems to focus on beginners and never advances..and why doesn't it list levels?! Yoga only has slow or energetic flows.
The middle picture in the above article is Dice. Go watch his previous classes on Glo, and then now on Fitness+, and see the difference. It's huge.
