The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue.
Nevertheless, Fitness+ has a small, loyal fanbase that makes it difficult for Apple to shut it down "without a backlash." The service is sufficiently inexpensive to operate that negative headlines would not be worth the saving.
Nevertheless, Gurman says the "future of Fitness+ is under review." He revealed that the service is to receive new management, with Apple health vice president Sumbul Desai taking control of the service. The health division, now including Apple Fitness+, will report directly to services chief Eddy Cue. The reorganization is likely to lead to added pressure to improve results.
Apple Fitness+ launched in 2020 as an ad-free video on demand guided workout streaming service. It costs $9.99 per month and is available as part of the Apple One Premier bundle.
Saturday April 11, 2026 9:14 am PDT by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
Tuesday April 14, 2026 4:39 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Brian Lynch, the senior director on Apple's home hardware engineering team, is leaving Apple for smart ring company Oura, reports Bloomberg. Lynch accepted a role as Oura's senior vice president of hardware engineering.
Oura has poached several employees from Apple over the last few years. Lynch's departure is apparently causing "fresh upheaval" on Apple's home products team as it is aiming...
Apple has unveiled nine new products this month, but the wait continues for the next-generation Apple TV 4K and HomePod mini models.
In his Power On newsletter today, Bloomberg's Mark Gurman said new versions of the Apple TV and HomePod mini have been "ready" since last year, but he reiterated that Apple has held off on releasing them until the more personalized version of Siri and other...
Apple has updated a wide range of products and accessories this month, but there is still no entry-level iPad 12 with Apple Intelligence support.
Fortunately, Bloomberg's Mark Gurman today said an iPad with an A18 chip for Apple Intelligence is "ready to go" and "still coming this year."
An earlier report from Macworld claimed that the iPad 12 will actually have an A19 chip.
No other...
I know a hell of a lot of people with Apple Watches who do fitness stuff. None of them use this. I get the feeling there just isn't a market for it at all.
I love the service. I love the instructors. It is the one thing that has enabled me to "close my rings" daily for the last 4+ years. I find it an excellent value....an entire year costs less than one session with a personal trainer.
I also get that not all that many people use it like I do. I never see anyone else with their iPad at the gym following along on exercises like I do. I do occasionally see others exercising with video instruction on their phones, but a majority seem to be doing something other than Fitness+ workouts.
I would hope Apple could find a way to better promote the service or encourage adoption. I know I could likely find a substitute if it goes away, but I would miss the tight integration with the Apple ecosystem and definitely miss the instructors I've grown accustomed to working out with. Seeing this story makes me sad.
