Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod mini, which are set for launch soon, will also "help showcase" next year's new Siri and Apple Intelligence features.
The new version of Siri will apparently "lean" on Google's Gemini and include an AI-powered web search feature. Gurman warned "there's no guarantee users will embrace it, that it will work seamlessly or that it can undo years of damage to the Siri brand."
Apple is said to be paying Google to create a custom Gemini-based model that can run on its Private Cloud Compute servers to power Siri. Gurman clarified that this doesn't mean Siri will include Google services or Gemini features. Instead, Siri will simply be powered by a Gemini model in the background, enabling it to deliver the features that users expect with an Apple user interface.
Apple will preview iOS 27, macOS 27, watchOS 27 and other operating systems at its annual Worldwide Developers Conference in June. The updates will apparently focus on major updates to Apple Intelligence and the company's broader AI strategy.
The company is also apparently still running into problems with the launch of Apple Intelligence in China. Despite partnerships with Chinese companies, Apple Intelligence in China is still mired by regulatory issues and the launch is now a "rolling target."
Monday November 10, 2025 1:08 pm PST by Juli Clover
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro.
The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
Monday November 10, 2025 1:55 am PST by Tim Hardwick
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display.
Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
Thursday November 6, 2025 11:12 am PST by Joe Rossignol
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
Monday November 10, 2025 11:41 am PST by Juli Clover
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information.
Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen.
Since the iPhone Air launched in September, there have been reports of poor sales...
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue.
Nevertheless, Fitness+ has a small, loyal fanbase that...
Thursday November 6, 2025 2:45 pm PST by Juli Clover
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences.
The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
Monday November 3, 2025 5:54 am PST by Joe Rossignol
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more.
Below, we outline iOS 26.1's key new features.
Liquid Glass Toggle
iOS 26.1 lets you choose your preferred look for Liquid Glass.
In the Settings app, under Display...
Apple is working on a series of new satellite connectivity features for the iPhone, Bloomberg's Mark Gurman reports.
In this week's "Power On" newsletter, Gurman revealed that the new features in development include:
Apple Maps via satellite: Navigation in Apple Maps without cellular or Wi-Fi connectivity.
Photos in Messages via satellite: Support for sending photos in the Messages...
Tuesday November 11, 2025 1:23 am PST by Tim Hardwick
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items.
The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
The new version of Siri will apparently "lean" on Google's Gemini and include an AI-powered web search feature. Gurman warned "there's no guarantee users will embrace it, that it will work seamlessly or that it can undo years of damage to the Siri brand."
There certainly is not any guarantee! Some of us will actively avoid it, in fact.
Whatever fits this description is what Tim Cook will do.
He doesn't care, at all, if the products are good to great if it were to conflict with counting the most beans.
In Tim Apple's world a great product is defined by what's great for short term shareholder value
To have insight into when you can give the middle finger to short term bean counters and know what and where the market will be is something that I believe Jobs had a handle on like no other person and is a gap that Apple will eventually face consequences from (I mean over a very long term as the post-smartphone personal computing market evolves)
They should've just paired with an AI company early on, announced the new Siri (without a release date), and called it a day. Google, OpenAI, whatever. Just SOMETHING. Stringing us along and making false promises killed a lot of trust and respect for some people (I know a few) and it's hard to defend (if at all).
FOR IMMEDIATE RELEASE Cupertino, California — Apple PR Department (still pretending this was the plan all along)
[HR][/HR] [HEADING=2]Siri Gets a “Boost” From Google Gemini — What Could Possibly Go Wrong?[/HEADING] Apple today proudly announced that Siri—the world’s most polite reminder to use your thumbs—is now teaming up with Google’s Gemini. Yes, that Gemini. The one made by the same company that still can’t decide if “Chat” and “Meet” are separate apps.
This bold new collaboration will make Siri “smarter, more conversational, and slightly more existentially confused.” When you ask Siri a tough question—like “What’s the best Italian restaurant near me?” or “Why did Apple do this?”—she’ll politely hand it off to Gemini, who will answer with confidence, ads, and probably a paragraph about AI ethics.
[HR][/HR] [HEADING=2]The Future of Intelligence (Please Don’t Ask Who’s in Charge)[/HEADING] With Gemini’s help, Siri can now provide “more dynamic and informative responses,” meaning she’ll finally say more than “Here’s what I found on the web.” Instead, she’ll say:
“One moment, I’ll ask my friend from Mountain View.”
We call it collaboration. You might call it outsourcing cognition.
[HR][/HR] [HEADING=2]Privacy: Still Our Favorite Buzzword[/HEADING] Apple remains fully committed to privacy. That’s why Siri will only share your data with Gemini after asking permission—using a pop-up that’s four paragraphs long and looks legally binding.
Craig Federighi reassured users:
“We’re not sharing your data. We’re just letting another trillion-dollar company borrow it briefly for computational enlightenment.”
[HR][/HR] [HEADING=2]Coming This Fall with Apple Intelligence[/HEADING] The new Siri powered by Gemini will launch this fall, right alongside your growing suspicion that AI assistants are all merging into one big, slightly smug cloud.
Early testers say Siri now feels “shockingly competent,” “slightly Google-y,” and “like she just got a Stanford degree she didn’t pay for.”
