Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports.
In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in search.
The system is said to be similar to Search Ads in the App Store, which allows developers to pay to have their software appear in a promoted slot above other results for relevant queries. Apple's approach reportedly leverages AI to deliver relevant and useful results, in a better interface than similar offerings from Google and other companies. Gurman warned that the move risks some amount of consumer backlash.
In his new role as Chief Hardware Officer, Apple's longtime chipmaking chief Johny Srouji has reorganized the company's hardware development leadership "to speed up work on future devices," according to Bloomberg's Mark Gurman.
The reshuffling is aimed at bringing chip and product development closer together.
"The hardware shake-up is also meant to better integrate teams working on...
Apple will unveil watchOS 27 during its WWDC 2026 keynote on Monday, June 8, and a handful of new features have been rumored already.
The first developer beta of watchOS 27 should be available immediately following the keynote, and a public beta typically follows in July. The update should be released to all users with a compatible Apple Watch model in September.
Below, we recap watchOS...
Apple is set to unveil iOS 27 next month ahead of a September release. The update is expected to include a dedicated Siri app, expanded Apple Intelligence capabilities in apps like Wallet, Safari, and Shortcuts, an upgraded keyboard with improved autocorrect, the ability to use Apple Maps via satellite connection, and more.
In his Power On newsletter today, Bloomberg's Mark Gurman revealed...
Innovation is very expensive. Apple needs to keep making more money to drive investments in the technologies of the future that will unlock all our potential.
Inevitably this will drive more traffic to restaurant and service chains and away from the local small businesses that already struggle to compete. It's sad to see Apple stacking the deck against its own users.
