10+ Announcements Apple Could Have Rolled Into a February Event

Apple appears to have enough upcoming product announcements to justify a full event this month, yet all signs indicate these reveals will be handled through a series of press releases instead.

Tim Cook Apple Park
There are a multitude of rumors from reliable sources about specific announcements in the coming weeks, so here's everything that Apple could have feasibly included in a hypothetical February event:

  • iOS 18.4 preview (beta expected next week)
  • New iPhone 16 color option
  • iPhone SE (fourth generation)
  • Apple's first custom modem chip (debuting in ‌iPhone‌ SE)
  • iPad (11th generation, A17 Pro or A18)
  • iPad Air (11- and 13-inch, M3 or M4)
  • Redesigned Magic Keyboard for ‌iPad Air‌
  • MacBook Air (13- and 15-inch, M4)
  • AirTag (second-generation)
  • Vision Pro-related announcement (hardware refresh to add the M5 chip with Apple Intelligence support, a price drop, a significant software update, or something else)
  • Apple Command Center smart home hub preview (launch later in 2025)

Tim Cook's recent social media teaser for an Apple "launch" on February 19 is widely expected to relate to the fourth-generation ‌iPhone‌ SE. While the post confirms at least one product unveiling, it also suggests the company will not be holding a full-fledged event in the next few weeks.

Historically, Apple has used press releases to introduce products when the updates are more iterative, but the company has also hosted entire events for relatively modest announcements, such as the "Scary Fast" event in October 2023, which only saw the reveal of the M3 MacBook Pro and iMac models.

Several new devices are widely expected to be announced soon, including the fourth-generation ‌iPhone‌ SE, the new ‌MacBook Air‌ with the M4 chip, and updated ‌iPad Air‌ and entry-level ‌iPad‌ models. Bloomberg's Mark Gurman says that the M4 ‌MacBook Air‌ should launch within weeks, while Apple's supply chain has been preparing for the arrival of new iPads. Software references have already confirmed the existence of many of these products, so launch is almost certainly right around the corner.

Apple has occasionally held February events, but they are rare. In recent years, the company has preferred March for spring product announcements, as seen with the 2022 event that introduced the green ‌iPhone‌ 13, third-generation ‌iPhone‌ SE, Mac Studio, and Studio Display. If Apple had opted for a February event this year, it would seemingly have had a more substantial series of announcements than some of its previous keynotes.

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Top Rated Comments

mystery hill Avatar
18 weeks ago
Only Apple can generate this much hype around a 60Hz $500 phone.
Score: 18 Votes (Like | Disagree)
nt5672 Avatar
18 weeks ago
How about the best announcement of all. "Apple is reinstating 'It just works', we are focused on eliminating all major bugs before WWDC 25!"
Score: 17 Votes (Like | Disagree)
justanthonylee Avatar
18 weeks ago

Personally, Tim Cook would be good to self present the items on stage as Steve did.

There is a HUGE LACKING interest in the little things that Apple does anymore. They gloss over it with flashy video that NO ONE watches. I ask iPhone users about features or tech that should have been shown off, they have no idea it even exists.

Sad to no longer see the “Training” that was done on stage. Now it is a glorified Keynote file.

Bring back the Steve Job theater release of products.
The main iPhone events on YouTube get 1-3 million live viewers, more on Apple.com and even events for things like the iPad get half a million viewers on YouTube alone.

The iPhone 16 tour video showing features has 36M views.

Not sure who no one is....
Score: 11 Votes (Like | Disagree)
whiteashsaturday Avatar
18 weeks ago
Personally, Tim Cook would be good to self present the items on stage as Steve did.

There is a HUGE LACKING interest in the little things that Apple does anymore. They gloss over it with flashy video that NO ONE watches. I ask iPhone users about features or tech that should have been shown off, they have no idea it even exists.

Sad to no longer see the “Training” that was done on stage. Now it is a glorified Keynote file.

Bring back the Steve Job theater release of products.
Score: 10 Votes (Like | Disagree)
mxrider88 Avatar
18 weeks ago

How about the best announcement of all. "Apple is reinstating 'It just works', we are focused on eliminating all major bugs before WWDC 25!"
I think they will need half a decade for ehat

The ironic thing is that to get the level of polish and spontaneity that Jobs' presentations had, you have to put in the kind of rehearsal work that only a mad workaholic like Jobs would put in. There was no presentation more scripted than Steve's, but they seemed absolutely fluid and spontaneous because he had such a fierce attention to detail that by the time he took the stage, he'd already done the entire presentation 20 times and ironed out every single wrinkle. That is also why the few times something didn't work (I recall one presentation where a camera or something had a dead battery), he'd literally throw a mild fit while on stage and then a much bigger fit afterward (and likely fire people).
every interview out there is scripted yes don’t take me wrong, but I said that he does sound scripted. Like if he was reading the answers. And the answers are also always the same to be honest.


how was your day Tim: I love Apple, I love it! We are always innovating, it’s so exciting!

Do you use a Vision Pro Tim: I love it! It’s such a revolutionary device. I use it every day. At Apple we are constantly innovating!

What’s your typical day Tim?: I wake up and I read emails from our happy customers that tell me how Apple changed their life. We are all about innovation at Apple!

What do you eat Tim?: I eat apples all day, we grow them at Apple Park because we are all about pushing boundaries here! I can’t show you where we grow them though because at apple we believe privacy is a fundamental human right!
Score: 7 Votes (Like | Disagree)
Realityck Avatar
18 weeks ago
4th gen ATV4K is another remote possibility. Just a ARM Update to support GPU enhancements, even a A17 pro would do.
Score: 6 Votes (Like | Disagree)