Apple Retail Staff Drilled to Recommend iPhone 15 USB-C Charging Accessories at Point of Sale

With Apple's iPhone 15 series launch potentially now just two weeks away, Apple retail employees are reportedly being drilled to emphasize to customers at the point of sale that the switch to USB-C means the new devices cannot be charged with existing Lightning charging cables that they may already own.

iPhone 15 to Switch From Lightning to USB C in 2023 feature
When customers purchase a new ‌iPhone 15‌ model, Apple staff will be trained to caution that while a USB-C to USB-C cable is included in the box, a USB-C charger is not. Employees will therefore direct customers to the in-store availability of Apple USB-C power adapters and additional Apple-certified USB-C cables to meet the need for multiple charging locations.

Apple has used its proprietary Lightning port on iPhone models for over 10 years, but in recent years Apple's Macs and iPads have all transitioned to the more common USB-C charging standard. Pressure to comply with new regulations implemented in Europe reportedly hastened the company's decision to switch to USB-C for iPhones, however despite its initial reluctance to make the change in 2023, Apple stands to profit enormously from the switch.

According to Apple analyst Ming-Chi Kuo, Apple in March significantly increased the total shipment forecast of its 20W USB-C charger by approximately 120% for the third quarter of this year, and set 20W USB-C charger shipments at about 70 million units for the fourth quarter. Overall, Apple's 20W USB-C charger shipments in 2023 are anticipated to see a significant 30–40% year-on-year growth, amounting to 230–240 million units, thanks to the strong replacement demand.

Kuo believes Apple's upcoming ‌iPhone 15‌ series will include support for faster charging speeds when used with MFi-certified USB-C chargers, including its own 20W Power Adapter, while Leaker ShrimpApplePro has said that ‌iPhone 15‌ models will only officially support USB-C accessories certified by the Apple Made for ‌iPhone‌ (MFi) program.

usb c power adapter
Meanwhile Apple supplier Foxconn is said to be producing accessories like EarPods and cables with USB-C connectors that are MFi certified, and Apple is also expected to release a new AirPods Pro USB-C charging case.

At least some of the ‌iPhone 15‌ models could support charging speeds up to 35W, which would allow for quicker charging with an appropriate power adapter. It is not clear if this is a feature that will be available for all of the ‌iPhone 15‌ models or just the iPhone 15 Pro models.

At the current time, the iPhone 14 models can charge at a maximum of around 27W, with the Pro models able to charge a bit faster. An increase to 35W would speed up charging times. If the ‌‌iPhone 15‌‌ models support up to 35W charging, Apple could start recommending its 30W MacBook Air charger or its 35W Dual USB-C charger for maximum charging speed.

Overall, Apple stands to gain significant revenue from USB-C accessory sales as it effectively renders obsolete Lightning cables and connecting USB-A chargers already used by millions of Apple customers worldwide. With ‌iPhone 15‌ prices expected to increase, many customers in the market for a new model this year will also therefore have to brace themselves for the additional financial burden of replacement chargers and cables.

Apple will unveil the ‌iPhone 15‌ series at an event scheduled for Tuesday, September 12 at 10 a.m. Pacific Time. A live stream of the event will be available on YouTube, on Apple's website, and in the Apple Events app for the Apple TV.

Related Roundups: iPhone 15, iPhone 15 Pro
Related Forum: iPhone

Popular Stories

iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
New MacBook Pros Launching Tomorrow With These 4 New Features 2

M5 MacBook Models to Use New Compact Camera Module in 2025

Wednesday July 17, 2024 2:58 am PDT by
Apple in 2025 will take on a new compact camera module (CCM) supplier for future MacBook models powered by its next-generation M5 chip, according to Apple analyst Ming-Chi Kuo. Writing in his latest investor note on unny-opticals-2025-business-momentum-to-benefit-509819818c2a">Medium, Kuo said Apple will turn to Sunny Optical for the CCM in its M5 MacBooks. The Chinese optical lens company...
tinypod apple watch

TinyPod Turns Your Apple Watch Into an iPod

Wednesday July 17, 2024 3:18 pm PDT by
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
iphone 14 lineup

Cellebrite Unable to Unlock iPhones on iOS 17.4 or Later, Leak Reveals

Thursday July 18, 2024 4:18 am PDT by
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Apple Watch Series 9

2024 Apple Watch Lineup: Key Changes We're Expecting

Tuesday July 16, 2024 7:59 am PDT by
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...

Top Rated Comments

ScottishDuck Avatar
11 months ago
Breaking news: staff at store told to sell products
Score: 58 Votes (Like | Disagree)
Anappleaday29 Avatar
11 months ago
Kinda strange to me that they don't have some kind of charging recycling program where you can bring in your old usb A plugs to get a couple bucks off a new apple certified usb-c one.
That way unnecessary e-waste is reduced and everyone has what they need to use their phones
Score: 37 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
11 months ago
They’re drilling staff now? Jeez some people will do anything to make a point!
Score: 29 Votes (Like | Disagree)
klasma Avatar
11 months ago

Kinda strange to me that they don't have some kind of charging recycling program where you can bring in your old usb A plugs to get a couple bucks off a new apple certified usb-c one.
That way unnecessary e-waste is reduced and everyone has what they need to use their phones
Or they could have included a USB-A to USB-C dongle in the box.



Attachment Image
Score: 19 Votes (Like | Disagree)
coredev Avatar
11 months ago
I don't understand the point of this at all. There has been no charger in the box for years now. The cables that came with the last 3 (?) iPhone generations connected to USB-C, so for anyone upgrading from a recent phone, they would need no new charger at all.

Also, there are no "existing Lightning chargers", there were never any Lightning chargers, only chargers with USB-A port and Lightning to USB-A cables. But those were not used for iPhones since several years.
Score: 16 Votes (Like | Disagree)
xxray Avatar
11 months ago

When customers purchase a new iPhone 15 model, Apple staff will be trained to caution that while a USB-C to USB-C cable is included in the box, a USB-C charger is not. Employees will therefore direct customers to the in-store availability of Apple USB-C power adapters and additional Apple-certified USB-C cables to meet the need for multiple charging locations.
This applied for the 12, 13, and 14 series though, too. The cable in the box has been lightning to USB-C, so people still would’ve needed to get a new USB-C charging brick the past 3 years without Apple employees telling them that.
Score: 15 Votes (Like | Disagree)