Apple Likely Filed for 'xrProOS' Trademark Last Week via Shell Company

Just a few weeks ahead of WWDC, it appears that Apple continues to secretly apply for trademarks related to its rumored AR/VR headset.

apple headset underside render by marcus kane

Apple headset concept by designer Marcus Kane

Delaware-based shell company "Deep Dive LLC" submitted a trademark application for "xrProOS" stylized in Apple's SF Pro font on May 18 in Argentina, Turkey, and the Phillippines, according to online records. The same company applied for an "xrOS" trademark in SF Pro in New Zealand earlier this month, and it is very likely that Apple is behind both filings as the company moves early to protect its headset-related intellectual property.

Deep Dive LLC also applied for xrProOS in Australia, New Zealand, and the UK on May 18, but without SF Pro styling. The company first applied for the trademark in Jamaica on April 27, according to the records. Jamaica is often where Apple first applies for trademarks related to future products, as the country lacks a searchable online trademark database, helping the company to maintain secrecy.

xrProOS

xrProOS image included in Argentina trademark application

This is the first time that the xrProOS name has been reported, and it's unclear how Apple plans to use the name, if at all. Bloomberg's Mark Gurman said Apple's headset operating system will be named xrOS, so it remains to be seen how the xrProOS name might fit into Apple's plans. Gurman did float "Reality Pro" as a potential name of Apple's headset, and xrProOS would mirror the "Pro" branding if it is used in some way. It's also very possible Apple is simply covering all of its bases here and has no current plans to use xrProOS.

Other previously-reported trademark applications with potential ties to Apple's headset include Reality One, Reality Processor, Optica, and Deep Screen, but it's unclear if any of these names will actually be used. Some of the applications were filed by a separate shell company named "Immersive Health Solutions LLC."

Apple is expected to unveil the AR/VR headset and related developer tools during its WWDC keynote on June 5, and it will likely be released to the public later this year. The device is expected to offer a mix of virtual reality and augmented reality features that can be controlled with hand and eye tracking. The headset is estimated to cost around $3,000 in the United States, and it will reportedly have an external battery pack.

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Top Rated Comments

swingerofbirch Avatar
14 months ago
Talk about a mouth full of marbles.

Looks like one of Elon Musk's kid's names.
Score: 57 Votes (Like | Disagree)
boss.king Avatar
14 months ago
Man, what has happened to Apple's ability to name products well?
Score: 25 Votes (Like | Disagree)
KaiFiMacFan Avatar
14 months ago
"Exar-proos" is how I'm going to pronounce it.
Score: 15 Votes (Like | Disagree)
Junipr Avatar
14 months ago

XRos please, just a short name, not "Pro" or "Ultra" or "Pro max" in the name please.
xrProMaxUltraOSMini
Score: 15 Votes (Like | Disagree)
WWPD Avatar
14 months ago
*channeling Steve Jobs* "I hate it, the name is ridiculous, change it."
Score: 11 Votes (Like | Disagree)
Candy Apple+ Nutz Avatar
14 months ago
Software Team: how about…
…OS?

Tim: I love it!

Attachment Image
Score: 11 Votes (Like | Disagree)