Trademark Filings Suggest Apple Possibly Gearing Up for AR/VR Headset Launch
New trademark filings suggest that Apple is gearing up to soon launch its first AR/VR headset as it looks to secure several possible names and marketing terms for its upcoming headset, including "Reality Processor," "Reality Pro," and "Reality One."
The filings,
reported by Bloomberg, were filed in the United States, United Kingdom, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica, and Uruguay and are listed under shell companies used by Apple in the past to trademark names. Apple regularly uses shell companies to trademark names as it allows the company to maintain secrecy over unannounced products, services, or software.
Apple is planning to call the software that runs on its AR/VR headset "realityOS," so "Reality One" could make sense for the name of its first AR/VR headset. Other trademarked terms, including "Reality Processor," could refer to the chip that runs on the headset. Bloomberg reports that Apple is planning to use an M2 Apple silicon chip with 16GB of RAM for the AR/VR headset but notes Apple may need more powerful graphics to handle the experience.
Apple's first AR/VR headset, expected to be announced as soon as this January, will be a high-end niche device that could cost upwards of $3,000. Bloomberg and reliable Apple analyst Ming-Chi Kuo both report that Apple is already working on a second-generation version of its AR/VR headset that could be less pricey and lighter. The follow-up version, as well as the "Apple Glasses," aren't expected to launch until later this decade, according to Bloomberg.
In May, Apple showcased its AR/VR headset to its board, indicating that the development of the product is largely complete. realityOS is expected to feature several AR/VR-based experiences, such as integration with Apple Maps and FaceTime with Memojis. You can learn more about Apple's AR/VR headset with our roundup.
Popular Stories
Google made waves yesterday by showcasing a set of lightweight smart glasses featuring deep Gemini integration and an optional in-lens display. The demo has reignited interest in Apple's own smart glasses project, which has been the subject of rumors for nearly a decade. Here's a recap of where things stand.
Current Development Status
Apple is actively working on new chips specifically...
Apple is expected to launch an all-new ultra-thin iPhone 17 Air later this year, and while there have been plenty of rumors about the camera's overall design and thinness, we haven't heard any details about the device's weight and battery capacity until now.
According to the leaker going by the account name "yeux1122" on the Korean-langauge Naver blog, the 6.6-inch iPhone 17 Air has a weight ...
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature.
According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple today announced a more detailed schedule for its annual developers conference WWDC, which runs from June 9 through June 13. The schedule confirms that Apple's keynote will begin on Monday, June 9 at 10 a.m. Pacific Time, with a live stream to be available on Apple.com, in the Apple TV app, and on YouTube.
During the keynote, Apple is expected to announce iOS 19, iPadOS 19, macOS 16,...
The Worldwide Developers Conference (WWDC), Apple's annual developer and software-oriented event, is less than three weeks away. We haven't heard a great deal about macOS 16 ahead of its announcement this year, so we could be in for some major surprises when June 9 rolls around. Here's what we know so far about the next major update to Apple's Mac operating system.
macOS 16 Name?
Every year ...
OpenAI is acquiring io, the hardware-based AI startup co-created by Jony Ive, OpenAI announced today. Ive has been working with OpenAI CEO Sam Altman on io for two years, and the duo expects to develop a family of AI devices.
In a video shared by OpenAI, Altman and Ive outlined their partnership and what they expect to create as a result of the merger. "I have a growing sense that everything ...
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles.
Subscribe to the MacRumors YouTube channel for more videos.
CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
