Apple Registers 'xrOS' Wordmark Ahead of WWDC Headset Unveiling

Apple has registered a wordmark for "xrOS" in New Zealand, the first time the company has indirectly revealed both the name of the operating system for its upcoming headset and the official font and styling that accompanies it.

xros wordmark
Spotted by Parker Ortolani, the ‌xrOS‌ wordmark registered with the New Zealand Intellectual Property Office shows that Apple will use its San Francisco typeface in ‌xrOS‌ marketing, just as it does for macOS, iOS, watchOS, and tvOS.

"‌xrOS‌" is meant to stand for "extended reality." Extended reality represents both the augmented and virtual reality functions the headset will support. The name was already confirmed by internal Apple sources last year via Bloomberg, and Apple has also been trademarking ‌xrOS‌ in several countries through a hidden shell company.

Apple internally called the headset software "Reality OS" or "rOS" when it was in development, but with a launch approaching, it ultimately decided to update the public name to the less generic "‌xrOS‌" name.

‌xrOS‌ will have an iOS-like interface that will feel immediately familiar to Apple users as it will resemble the look of the iPhone and iPad. There will be a Home screen with app icons that can be rearranged, as well as customizable widgets.

The headset will have new versions of existing apps like Maps and Messages, which have been redesigned for an AR/VR experience. Apple is also creating a software development kit so third-party apps can be created for the headset.

Apple is expected to unveil the headset to the public during its WWDC keynote event on Monday, June 5. For everything we know about the device, click the roundup link below.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Top Rated Comments

F23 Avatar
10 months ago
it’s happening

Score: 24 Votes (Like | Disagree)
mystery hill Avatar
10 months ago

If Apple own the trademark then why does it say that it is owned by Deep Dive LLC? Does Apple own Deep Dive LLC because it seems strange that a trademark for Apple would be registered against a different company.
Apple uses shell companies to register trademarks to keep product names private until the products are announced.
Score: 18 Votes (Like | Disagree)
Tofupunch Avatar
10 months ago
Would that be read "Ten R OS"?
I'm a product of apple marketing ??‍♂️
Score: 17 Votes (Like | Disagree)
Sydnxt Avatar
10 months ago
That's as proof as proof gets.
Score: 16 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
10 months ago

So much to cover at WWDC.

iOS, iPadOS, macOS, watchOS, tvOS, xrOS.
I have a feeling the WWDC event might be 3 hours long. xrOS will be taking a whole hour for the presentation ?
Score: 16 Votes (Like | Disagree)
ufomism Avatar
10 months ago
Isn't this old news?

[MEDIA=twitter]1617621580913463296[/MEDIA]





Score: 12 Votes (Like | Disagree)

Popular Stories

Apple car wheel icon feature yellow

Apple Cancels Electric Car Project

Tuesday February 27, 2024 11:05 am PST by
Apple has canceled all plans to release an autonomous, electric vehicle, reports Bloomberg. Apple has been working on an Apple Car for more than a decade and invested millions of dollars into development before deciding it was not a viable project. Apple's Chief Operating Officer Jeff Williams today told approximately 2,000 employees working on the Apple Car that the project was canceled,...
General Apps Messages

iOS 17.4 to Add This 'Groundbreaking' New Messaging Feature

Friday February 23, 2024 5:05 am PST by
With iOS 17.4, set to arrive in March 2024, Apple is bringing a new cryptographic security feature to iMessage called PQ3. This "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks," according to Apple. Let's break down what that means. Apple's iMessage service already supports end-to-end encryption, but security...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iOS 17

iOS 17.4 Coming Soon With These New Features for Your iPhone

Monday February 26, 2024 6:08 am PST by
In a press release last month, Apple confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU, Apple Podcasts transcripts, and an iMessage security upgrade. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
applearcade

Game Developers Describe 'Smell of Death' Around Apple Arcade

Monday February 26, 2024 7:24 am PST by
Some game developers are dissatisfied with Apple Arcade amid concerns about the subscription service's future, a new report claims. Sources speaking to mobilegamer.biz described a "smell of death" around Apple's games subscription service and noted the difference between the company's investment in TV and music, and its interest in games. "At the very top of the company there needs to be a ...