Apple Registers 'xrOS' Wordmark Ahead of WWDC Headset Unveiling

Apple has registered a wordmark for "xrOS" in New Zealand, the first time the company has indirectly revealed both the name of the operating system for its upcoming headset and the official font and styling that accompanies it.

xros wordmark
Spotted by Parker Ortolani, the ‌xrOS‌ wordmark registered with the New Zealand Intellectual Property Office shows that Apple will use its San Francisco typeface in ‌xrOS‌ marketing, just as it does for macOS, iOS, watchOS, and tvOS.

"‌xrOS‌" is meant to stand for "extended reality." Extended reality represents both the augmented and virtual reality functions the headset will support. The name was already confirmed by internal Apple sources last year via Bloomberg, and Apple has also been trademarking ‌xrOS‌ in several countries through a hidden shell company.

Apple internally called the headset software "Reality OS" or "rOS" when it was in development, but with a launch approaching, it ultimately decided to update the public name to the less generic "‌xrOS‌" name.

‌xrOS‌ will have an iOS-like interface that will feel immediately familiar to Apple users as it will resemble the look of the iPhone and iPad. There will be a Home screen with app icons that can be rearranged, as well as customizable widgets.

The headset will have new versions of existing apps like Maps and Messages, which have been redesigned for an AR/VR experience. Apple is also creating a software development kit so third-party apps can be created for the headset.

Apple is expected to unveil the headset to the public during its WWDC keynote event on Monday, June 5. For everything we know about the device, click the roundup link below.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
iPhone 14 Pro Dynamic Island

iPhone 17 Models Rumored to Feature Redesigned Dynamic Island

Monday July 7, 2025 7:38 am PDT by
iPhone 17 models will feature a redesigned Dynamic Island user interface, according to a post today from Digital Chat Station, an account with more than three million followers on Chinese social media platform Weibo. The account has accurately leaked some information regarding future Apple products in the past. The account did not share any specific details about the alleged changes that are ...
Prime Day 25 Feature Warm Triad

The Best Prime Day Deals on AirPods, iPads, MacBooks, and More

Monday July 7, 2025 10:55 am PDT by
Amazon is back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront. With the event now underway, we're tracking numerous all-time low prices on Apple gear right now. Note: MacRumors is an affiliate partner with Amazon. When you click a...

Top Rated Comments

F23 Avatar
28 months ago
it’s happening

Score: 24 Votes (Like | Disagree)
mystery hill Avatar
28 months ago

If Apple own the trademark then why does it say that it is owned by Deep Dive LLC? Does Apple own Deep Dive LLC because it seems strange that a trademark for Apple would be registered against a different company.
Apple uses shell companies to register trademarks to keep product names private until the products are announced.
Score: 18 Votes (Like | Disagree)
Tofupunch Avatar
28 months ago
Would that be read "Ten R OS"?
I'm a product of apple marketing ??‍♂️
Score: 17 Votes (Like | Disagree)
Sydnxt Avatar
28 months ago
That's as proof as proof gets.
Score: 16 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
28 months ago

So much to cover at WWDC.

iOS, iPadOS, macOS, watchOS, tvOS, xrOS.
I have a feeling the WWDC event might be 3 hours long. xrOS will be taking a whole hour for the presentation ?
Score: 16 Votes (Like | Disagree)
ufomism Avatar
28 months ago
Isn't this old news?

[MEDIA=twitter]1617621580913463296[/MEDIA]





Score: 12 Votes (Like | Disagree)