Apple Registers 'xrOS' Wordmark Ahead of WWDC Headset Unveiling

Apple has registered a wordmark for "xrOS" in New Zealand, the first time the company has indirectly revealed both the name of the operating system for its upcoming headset and the official font and styling that accompanies it.

xros wordmark
Spotted by Parker Ortolani, the ‌xrOS‌ wordmark registered with the New Zealand Intellectual Property Office shows that Apple will use its San Francisco typeface in ‌xrOS‌ marketing, just as it does for macOS, iOS, watchOS, and tvOS.

"‌xrOS‌" is meant to stand for "extended reality." Extended reality represents both the augmented and virtual reality functions the headset will support. The name was already confirmed by internal Apple sources last year via Bloomberg, and Apple has also been trademarking ‌xrOS‌ in several countries through a hidden shell company.

Apple internally called the headset software "Reality OS" or "rOS" when it was in development, but with a launch approaching, it ultimately decided to update the public name to the less generic "‌xrOS‌" name.

‌xrOS‌ will have an iOS-like interface that will feel immediately familiar to Apple users as it will resemble the look of the iPhone and iPad. There will be a Home screen with app icons that can be rearranged, as well as customizable widgets.

The headset will have new versions of existing apps like Maps and Messages, which have been redesigned for an AR/VR experience. Apple is also creating a software development kit so third-party apps can be created for the headset.

Apple is expected to unveil the headset to the public during its WWDC keynote event on Monday, June 5. For everything we know about the device, click the roundup link below.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
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Top Rated Comments

F23 Avatar
16 months ago
it’s happening

Score: 24 Votes (Like | Disagree)
mystery hill Avatar
16 months ago

If Apple own the trademark then why does it say that it is owned by Deep Dive LLC? Does Apple own Deep Dive LLC because it seems strange that a trademark for Apple would be registered against a different company.
Apple uses shell companies to register trademarks to keep product names private until the products are announced.
Score: 18 Votes (Like | Disagree)
Tofupunch Avatar
16 months ago
Would that be read "Ten R OS"?
I'm a product of apple marketing ??‍♂️
Score: 17 Votes (Like | Disagree)
Sydnxt Avatar
16 months ago
That's as proof as proof gets.
Score: 16 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
16 months ago

So much to cover at WWDC.

iOS, iPadOS, macOS, watchOS, tvOS, xrOS.
I have a feeling the WWDC event might be 3 hours long. xrOS will be taking a whole hour for the presentation ?
Score: 16 Votes (Like | Disagree)
ufomism Avatar
16 months ago
Isn't this old news?


Score: 12 Votes (Like | Disagree)