Earlier today, analyst Ming-Chi Kuo claimed iPhone 14 Pro models will be more expensive than iPhone 13 Pro models. Kuo did not reveal exact pricing, but he said that the average selling price of all four iPhone 14 models will increase by about 15% overall.
While higher prices would be disappointing for customers, it is possible the iPhone 14 Pro and iPhone 14 Pro Max will offer increased storage in return for the extra cost. In June, Taiwanese research firm TrendForce predicted that iPhone 14 Pro models could start with 256GB of storage, compared to 128GB for iPhone 13 Pro models. However, the chart said the storage amounts were still "TBD" at the time, so we'll have to wait and see.
In the United States, the iPhone 13 Pro and iPhone 13 Pro Max start at $999 and $1,099 respectively with 128GB of storage. With around a 10% price increase, the iPhone 14 Pro and iPhone 14 Pro Max could start at $1,099 and $1,199 respectively, which would be the same prices as the iPhone 13 Pro and iPhone 13 Pro Max with 256GB of storage. However, the exact price increases if any remain to be seen.
Apple is expected to announce the iPhone 14 lineup in September as usual. It's unclear if the standard iPhone 14 models would also see a price increase given they are still expected to have an A15 chip and lack many other upgrades rumored for the Pro models. A sketchy rumor claimed the 6.1-inch iPhone 14 will continue to start at $799.
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year.
In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July.
Transparency
In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
Thursday July 10, 2025 4:54 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes.
With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID.
If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors.
The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors.
Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each.
iPhone 17 Series
iPho...
If it starts at $1099 at 256GB storage, then it’s not a price hike. That would actually be where it’s at now and appropriate starting storage for a Pro device with the cameras it is expected to have.
If the storage is going to increase along with the price, it might make more sense from a marketing perspective to keep the storage the same and the price the same. That way it doesn't look like a price increase.
Apple may charge $100 to go from 128gb to 256gb but it probably only costs them $5-6 more. If they want to raise the price, just eliminating the base storage tier is a good way to do that.
If the storage is going to increase along with the price, it might make more sense from a marketing perspective to keep the storage the same and the price the same. That way it doesn't look like a price increase.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
