Apple Reportedly Completes Production Tests for AR/VR Headset

I’m enjoying all the “nobody wants this” comments. Reminds me of so many other product rumours like the iPad and watch that slowly burned into massive successes, or the AirPods that were mocked for their design and went on to become iconic must-haves.

I have a feeling the first AR/VR sets won’t yet know what their killer feature or use case is. They’ll pitch it as one thing, but a few years in people will show the tech giants what these things are really for and the companies who adapt the quickest will rise to the top and dominate the industry.

Hopefully it’s ready by the end of the year. It would be an intense competition between Oculus and Apple.

Oculus $299, Apple 3k. This isn’t a price point apple should want to hit

AR goggles like in the render? No way.

Do people really think that Apple is going to try to get into the gaming market? They have had so many opportunities, and they have not pursued it yet, I doubt they are going to now.

The only "headset" I see Apple launching is an AR headset which would help with everyday things, like displaying a HUD for navigation, notifications, etc...

Am I wrong here? If they are going to do VR, and they are not making the headset for gaming, what are they making it for?

No, people around here probably don't assume gaming. As you say, Apple has had MANY opportunities for that and never seriously gone after it (off phone).

If pricing rumors are true, it needs to bring something very desirable. For example, I just spent over $2K on a widescreen, high-resolution monitor for my next Desktop. There's some believing this product could virtualize ANY size monitor so your "big"/"best" monitor could always be with you. If so and if it works well (no headaches), I'd much rather have shot that $2K towards THIS instead.

My last big screen TV cost much more than the rumored price. If this could allow me to bring an equivalent big screen TV with me when traveling, I could rationalize a pretty good outlay for it.

The question will be: if something can fool your eyes into seeing ANYTHING, what anythings are worth whatever the actual MSRP will be? That's not a hard list to make. For example, sports fans might pay upwards of several thousand dollars for court-side seats to ONE game. A service that creates a realistic sense of sitting front-row center for any sporting event/show/etc seems like it would easily sell for several thousand dollars plus an ongoing service fee.

Peloton gets about $50/month so that you can ride a bike with instructors through a variety of places in 2D. If you could feel much more like actually being in those places (if you could look side to side and even behind you and see that you are THERE, is that not worth at least the same subscription cost? If so, how much is 2-3 years of that kind of experience worth?

Exercise/Dine with celebrities? Turn staycations into something that feels much more like true vacations? Go to a "live" Beatles concert in approx. 1963? Go be a part of ANY historical event that can be rendered for this? Lunch on the moon? (Superman) fly around anywhere? Swim down to check out Titanic first hand (and not be crushed by the pressures). Etc.

Many of us seem to only think gaming and that this is going to have to deliver a way for us to slice boxes flying at us in 3D upwards of 4X-6X better than Oculus. But gaining control of what our eyes see and what our ears hear has tons of possibilities far beyond what we've seen so far.

As others say, the software will make this sale. If the software dazzles, the demand will be there.

Bring it.
And ahead of the holidays would be perfect timing.

I’m enjoying all the “nobody wants this” comments. Reminds me of so many other product rumours like the iPad and watch that slowly burned into massive successes, or the AirPods that were mocked for their design and went on to become iconic must-haves.

I have a feeling the first AR/VR sets won’t yet know what their killer feature or use case is. They’ll pitch it as one thing, but a few years in people will show the tech giants what these things are really for and the companies who adapt the quickest will rise to the top and dominate the industry.

I don’t know how many times it has to happen. I can’t see how anyone with some imagination cannot the see the potential of this product.

I don’t believe it until I see blurry, clandestine pictures of the headset.