Kuo: iPhone 12 Pro Demand Higher Than Expected

TF International Securities analyst Ming-Chi Kuo released a research note this morning detailing what he's seen with the volume of iPhone 12 and iPhone 12 Pro pre-orders in the first weekend of sales.

iphone 12 vs iphone 12 pro
Kuo had previously indicated that Apple's estimated shipment allocations for the new iPhone models placed the ‌iPhone 12‌ at the top with 40-45% of inventory allocation (up from 15-20%). However, the strong interest in the ‌iPhone 12 Pro‌ in pre-orders has caused him to revise that split:

The iPhone 12 Pro pre-order beat our expectation because of Apple core fans’ initial preference for high-end models, the strong demand in the Chinese market, and the coming peak season demand in the US and Europe.

Due to the demand, Kuo sees the ‌iPhone 12‌ and 12 Pro to each have approximately 30-35% share each of new ‌iPhone‌ shipments in this quarter. Meanwhile, Kuo also downgraded his expectations for the iPhone 12 mini with estimates that it will be responsible for only 10-15% of sales (down from 20-25%). Kuo cites weak demand for the smaller device in the Chinese market.

The ‌iPhone 12 Pro‌ and 12 are very similar devices, though the Pro model has LiDAR, a telephoto camera lens and more RAM. More detailed comparison available:

The ‌iPhone 12‌ and 12 Pro became eligible for pre-order on Friday, October 16. The ‌iPhone 12 mini‌ and iPhone 12 Pro Max pre-orders kick off on November 6.

Related Roundups: iPhone 12, iPhone 12 Pro
Related Forum: iPhone

Top Rated Comments

Goldfrapp Avatar
10 months ago
It's the same story every year

I've never seen an iPhone launch whose demand was lower than expected
Score: 33 Votes (Like | Disagree)
arn Avatar
10 months ago

It's the same story every year

I've never seen an iPhone launch whose demand was lower than expected
This is specifically about the Pro vs the non-pro. So in this case non-pro demand was lower than expected.

arn
Score: 21 Votes (Like | Disagree)
ilikewhey Avatar
10 months ago
kinda obvious when you jack up the price for 12 by 100 bucks, after matching the storage difference is only 120-150 depending on carrier.
Score: 19 Votes (Like | Disagree)
GermanSuplex Avatar
10 months ago
I originally was torn between the pro max and the mini - the mini for the size and how it was quite an upgrade over my XR, but I really like the pro camera features. However, I ended up compromising and going for the 12 pro. I’m just starting on iPhone photography, but the Max Pro is just too big a phone. I love the size of the XR.
Score: 12 Votes (Like | Disagree)
newyorksole Avatar
10 months ago
Gonna be a lot of Pacific Blue iPhones out there Lol.

The lineup this year is very good.
Score: 11 Votes (Like | Disagree)
pioneer9k Avatar
10 months ago
Upgrading from my X, I would miss the telephoto lens for sure. I also appreciate the brighter screen and more RAM and 128gb. Thats why I went with the Pro
Score: 11 Votes (Like | Disagree)

Top Stories

iphone12 lineup wide

iPhone 12 is Most Popular Model in Flagship Lineup, Apple Also Seeing Strong Sales of Pro and Pro Max

Wednesday April 28, 2021 2:49 pm PDT by
During today's earnings call, Apple CEO Tim Cook was today asked about iPhone 12 sales and which iPhones were the most popular with consumers during the quarter. He confirmed that the iPhone 12 was the most popular, and sales of the iPhone 12 Pro and Pro Max were also strong, but there was no mention of iPhone 12 mini sales. iPhone 12, of the family, it's the most popular. We saw very strong ...
iphone 12 vs iphone 12 mini

iPhone 12 Shipments Could Reach 80 Million Units By End of 2020

Thursday October 15, 2020 4:15 am PDT by
iPhone 12 shipments could reach as many as 80 million units by the end of the year thanks to Apple's more affordable pricing strategy, according to market observers (via DigiTimes). The pricing dynamics, coupled with a number [of] technology updates, including a faster A14 processor, improved product designs and camera functionalities, is expected to bring a new round of sales growth for...
iphone12protriplelenscamera

Kuo: iPhone 13 Lineup to Feature Nearly Identical Wide Camera Lens as iPhone 12

Wednesday March 31, 2021 1:33 am PDT by
According to credible Apple analyst Ming-Chi Kuo, the iPhone 13 lineup, slated for launch in the second half of the year, will feature the same wide-angle lens as the current iPhone 12 series, offering no tangible improvements to one of the three lenses on the upcoming iPhone. In an investors note obtained by MacRumors, focused mainly on developments and changes within Apple's supply chain,...
iPhone 13 Camera Backs

iPhone 13 Models Will Be Slightly Thicker and Will Have Larger Camera Bumps

Monday May 10, 2021 10:41 am PDT by
Apple's upcoming iPhone 13 models will be slightly thicker than the iPhone 12 models and will also feature larger, thicker camera bumps with lenses that protrude less, according to iPhone 13 schematics seen by MacRumors. The new iPhone 13 and 13 Pro models are expected to feature a thickness of 7.57mm, up from 7.4mm in the iPhone 12 models. That's an increase of 0.17mm, which won't be hugely ...
iphone12proframe

iPhone 13 Will Collect Fewer Fingerprints

Monday April 5, 2021 3:11 am PDT by
Apple is looking to significantly reduce the appearance of fingerprints and smudges on the upcoming iPhone 13, according to leaker Max Weinbach. A YouTube video from EverythingApplePro that shared Weinbach's leaks said that the iPhone 13 Pro models will feature a new anti-smudge and anti-fingerprint coating, a move that appears to address complaints that the iPhone 12 Pro's flat stainless...
appleonlinestoredown

Apple Online Store Down Ahead of iPhone 12 and 12 Pro Pre-Orders

Thursday October 15, 2020 11:15 pm PDT by
Apple's online store is down ahead of iPhone 12 and iPhone 12 Pro pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States. "You're... early," reads the Apple Store message when attempting to visit the U.S. website. "Pre-order begins at 5:00 a.m. PDT. Enjoy the extra sleep." Apple used to do new device pre-orders at 12:01 a.m. Pacific Time, but since last year, has...
iphone 13 teal with text

iPhone 13 Again Rumored to Feature 1TB Storage Option and LiDAR For All Models

Thursday June 3, 2021 12:04 am PDT by
Apple's upcoming iPhone 13 lineup could include some models, such as the iPhone 13 Pro and iPhone 13 Pro Max being offered with as much as 1TB of internal storage; in addition, all models of the lineup are set to feature LiDAR, Wedbush analyst Daniel Ives said today in an investors note seen by MacRumors. Ives made headlines in March with an initial prediction that the iPhone 13 would...
iphone 12 pro video colors

iPhone 12 Pro Pre-Orders Already Selling Out With Delivery Times Pushing Into November

Friday October 16, 2020 6:35 am PDT by
Apple today opened pre-orders for the 6.1-inch models of the iPhone 12 and iPhone 12 Pro through its website and the Apple Store app, and estimated delivery times are already slipping into November for select configurations in the United States. Customers ordering a SIM-free/Pacific Blue/128GB version of the iPhone 12 Pro, for example, are already facing an estimated delivery window of...
iphone12dummylineup

Kuo: Apple Betting 6.1" iPhone 12 Will Outsell 5.4" iPhone 12 Mini

Monday October 12, 2020 9:37 am PDT by
Apple believes the 6.1-inch iPhone 12 will outsell the 5.4-inch iPhone 12 mini and the more expensive 6.1-inch iPhone 12 Pro and 6.7-inch iPhone 12 Pro Max, according to shipment estimates shared in an investor's note today by Apple analyst Ming-Chi Kuo. According to Kuo, Apple's estimated shipment allocations for the new iPhone models are as follows: 5.4-inch iPhone 12 Mini - 20 to 25% ...
Screen Shot 4

Kuo: iPhone 13 5G mmWave Models to Be Available in More Countries

Monday April 19, 2021 12:07 am PDT by
Apple is planning to increase the availability of 5G mmWave capable iPhone models to more countries around the world with the release of the iPhone 13 later this year, offering even more customers access to the faster and newer technology, according to Apple analyst Ming-Chi Kuo. In a research note obtained by MacRumors, Kuo says that infrastructure for mmWave technology will increase...