Apple to Launch Bundled Subscription Services Called 'Apple One'

Apple will launch a new range of subscription service bundles called "Apple One" as soon as October, according to a new report by Bloomberg's Mark Gurman.

Apple Services Bundle

The series of bundles would allow customers to subscribe to several Apple digital services together. This is expected to result in a lower monthly price than when the services are subscribed to individually. Bloomberg reports that the ‌Apple One‌ subscription bundles are planned to launch in October alongside new iPhone models.

Gurman explains that there will be different ‌Apple One‌ subscription tiers. A basic package will include just Apple Music and Apple TV+, while a more expensive variation will add Apple Arcade. The next tier up will add Apple News+, followed by a more expensive bundle featuring iCloud storage. ‌Apple One‌ is not expected to include AppleCare support.

Apple is also believed to be developing a new service for virtual fitness classes that can be used via an app for the ‌iPhone‌, iPad, and ‌Apple TV‌. The fitness service will be offered in the higher-end subscription bundle. Currently codenamed "Seymour" internally, the workout service would be set to rival virtual classes offered by the likes of Nike.

‌Apple One‌ will work with Apple's Family Sharing system that provides access for as many as six people. The bundles are expected to save customers around $2 to upwards of $5 a month, depending on the specific bundle chosen.

The motivation behind bundling subscription services would be to encourage customers to subscribe to multiple Apple services, generating more recurring revenue. ‌Apple News‌+ and ‌Apple TV‌+ in particular has not seen substantial growth, so bundling subscriptions would help to drive subscriber numbers. In late 2019, Apple experimented with creating a bundle of ‌Apple Music‌ and ‌Apple TV‌+ for students, with the latter being freely included.

Files found in iOS 13.5.5 referred to a "bundle offer" and a "bundle subscription." These files were not present in earlier versions of iOS. The files were said to be related to the "management system of Apple's own services subscriptions like ‌Apple News‌+." Apple has been rumored to be working on some kind of services bundle since 2018, and most of the rumors have indicated that the company will include ‌‌Apple Music‌‌, ‌‌Apple TV‌‌+, and ‌‌Apple News‌‌+ in the bundle offering.

Popular Stories

apple wallet drivers license feature iPhone 15 pro

iPhone Driver's Licenses: These 17 U.S. States Offer Them or Will Later

Thursday June 19, 2025 11:28 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states and Puerto...
iPhone 16 Battery Life Feature

iOS 26's New Battery Life Mode Available Only on These iPhone Models

Saturday June 21, 2025 9:02 am PDT by
Last week, we reported that iOS 26 introduces an opt-in Adaptive Power Mode on the iPhone, alongside the existing Low Power Mode. Apple says that Adaptive Power Mode can make "small performance adjustments" when necessary to extend an iPhone's battery life, including slightly lowering the display brightness or allowing some activities to "take a little longer." The full description of...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
ios 26 call holding

iOS 26 Beta is Hiding a New Ringtone — Here's What It Sounds Like

Thursday June 19, 2025 7:25 pm PDT by
Apple is hiding a new ringtone within iOS 26. The new ringtone is an alternative version of the existing Reflection ringtone, which has been the default ringtone since the iPhone X was released in 2017. It was discovered within the code for the first developer beta of iOS 26, but it remains hidden, so you will not find it in the list of ringtones available in the Settings app for now. It...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Monday June 16, 2025 8:45 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
iOS 18

Apple Releases iOS 18.6 Public Beta

Wednesday June 18, 2025 10:24 am PDT by
Apple today seeded the first betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a few days after Apple provided the betas to developers. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible device by going to General > Software Update. When the...
General Spotify Feature

Spotify Preparing to Launch Long-Awaited Lossless Audio Tier on iPhone

Thursday June 19, 2025 1:46 pm PDT by
Spotify appears to be gearing up to launch its long-awaited lossless music tier. Chris Messina (via TechCrunch) and Spicetify (via The Verge) spotted new lossless references within the code for Spotify's desktop app and web player. With assistance from Aaron Perris, MacRumors has confirmed that the latest beta of the Spotify app for the iPhone also contains new lossless-related code....
Wi Fi WiFi General Feature

iOS 26 Adding Two New Wi-Fi Features, Allows AirDrop and AirPlay Alternatives

Saturday June 21, 2025 7:02 am PDT by
iOS 26 is gaining two new Wi-Fi features, including Captive Assist and Wi-Fi Aware. MacRumors contributor Aaron Perris discovered a reference to Captive Assist within the code for the first iOS 26 developer beta, but Apple has yet to enable the feature. It should be available by the time the software update is released later this year. In his Power On newsletter last month, Bloomberg's...
airpods 4 blue

Apple Offering Free AirPods — Here's How to Get Them

Tuesday June 17, 2025 6:33 am PDT by
Apple is running a new promotion that offers free AirPods to qualifying customers. Now through September 30, college and university students in the U.S., Canada, Mexico, and Singapore can receive free AirPods 4 when they purchase an eligible new Mac or iPad from Apple. AirPods Pro 2 are also available at a discount. If you do not want AirPods, the promotion also offers various other...

Top Rated Comments

Marlon DLTH :) Avatar
63 months ago
I want an Apple Music and iCloud bundle.
Score: 70 Votes (Like | Disagree)
infelix Avatar
63 months ago
Please give us the option to customize the bundle, choose 2 or more from these services and get a small saving, and make it available in Sweden thank you.
Score: 36 Votes (Like | Disagree)
SharkeyStormcrow Avatar
63 months ago
Give us a 1TB option for iCloud for crying out loud.
Score: 28 Votes (Like | Disagree)
daved2424 Avatar
63 months ago
Bundling of services people don’t want. As opposed to making the services more attractive. Sure that’ll fix it. Who in the right mind would pay for News or TV+?
Score: 19 Votes (Like | Disagree)
supertiffany Avatar
63 months ago
the Apple Music and Apple TV+ bundle offer with a good pricing is a great deal.
Score: 18 Votes (Like | Disagree)
smaffei Avatar
63 months ago
Imagine that, a bundle option right before those one year free subs for Apple TV+ are set to expire.

Standard damage control. When services are not treading water, bundle them with ones that are surviving on their own. No one wants Apple News or Apple Arcade, the numbers show that. And, Apple is afraid that when those free Apple TV+ subscriptions lapse their retention rate is going to be abysmal. So, bundle them all with Apple Music since that service and the App Store are generating the lion's share of the services revenue.

Always be wary when a company doesn't release what their subscriber numbers are. They are hiding something.
Score: 15 Votes (Like | Disagree)