Apple Arcade Ad Shared Ahead of Super Bowl: 'A New World to Play In'
A new ad for Apple Arcade released today blends the real world with the virtual one while showcasing several games available on the service, including LEGO Builder's Journey and Ultimate Rivals: The Rink.
Apple Arcade launched in September, providing iPhone, iPad, Apple TV, and Mac users with access to over 100 games with no in-app purchases or ads for $4.99 per month in the United States. The latest titles include co-operative augmented reality game
Secret Oops! and family-friendly battle royale game
Butter Royale.
The one-minute ad is accompanied by an animated "livestream" of Oceanhorn 2, another game available on Apple Arcade.
Apple Arcade has also
taken over Apple.com, possibly as part of a larger advertising campaign timed with the Super Bowl today.
Popular Stories
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature.
According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles.
Subscribe to the MacRumors YouTube channel for more videos.
CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles.
CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
Apple is expected to launch an all-new ultra-thin iPhone 17 Air later this year, and while there have been plenty of rumors about the camera's overall design and thinness, we haven't heard any details about the device's weight and battery capacity until now.
According to the leaker going by the account name "yeux1122" on the Korean-langauge Naver blog, the 6.6-inch iPhone 17 Air has a weight ...
Apple plans to mostly stop announcing new features more than a few months before they are ready to launch, according to Bloomberg's Mark Gurman and Drake Bennett. The pair of reporters revealed this noteworthy tidbit towards the bottom of a lengthy report about Apple's artificial intelligence shortcomings today.
This alleged change in strategy comes after Apple was forced to delay its more...
Apple is planning to give users in the EU the ability to set a default voice assistant other than Siri, according to Bloomberg's Mark Gurman and Drake Bennett.
In a lengthy report about Apple's artificial intelligence shortcomings today, Gurman and Bennett said Apple plans to introduce this change across multiple software platforms, which likely means the iPhone, iPad, and Mac at a minimum.
...
