Browse Apple's US website today and you may be surprised to see your favorite video game character drop in and make an unexpected appearance.

apple arcade
Characters including the likes of Sonic, Frogger, and little LEGO people have invaded Apple's homepage to promote Apple Arcade, the company's subscription gaming service.

Launched in September 2019, ‌Apple Arcade‌ is a premium subscription service that allows App Store users to pay one monthly fee to gain access to over 100 games that that have no in-app purchases or additional costs.

All Arcade games work on the iPhone, iPad, Apple TV, and Macs, which is likely one of the reasons why Apple's playful promotion has seen game characters take over every product section on its homepage.

Apple teamed up with both indie developers and big-name gaming companies to create "new and exclusive" games for the ‌Apple Arcade‌ service. All the content that is released through ‌Apple Arcade‌ is freshly created for ‌Apple Arcade‌, so it doesn't include existing games.

‌Apple Arcade‌‌ is priced at $4.99 per month or $49.99 per year, and one subscription allows up to six family members to play through Family Sharing. For those who have not yet given ‌‌Apple Arcade‌‌ a try, there is a one-month free trial available.

In his latest earnings call, CEO Tim Cook said ‌Apple Arcade‌ had got off to a "strong start," but he didn't reveal subscription figures. Apple has also recently increased visibility of ‌Apple Arcade‌ in its retail stores, introducing colorful promotional displays and highlighting compatible gaming accessories.

(Thanks, Francis!)

Top Rated Comments

MandiMac Avatar
30 months ago

Because I don’t play games on my Apple TV. I watch movies. And I dont want ridiculous soap opera effects.
You can already activate this in Settings, that the frame rate matches that of the content you‘re watching. :)
Score: 2 Votes (Like | Disagree)
FaustsHausUK Avatar
30 months ago
little LEGO people
LEGO minifigs, please.
Score: 1 Votes (Like | Disagree)
cmaier Avatar
30 months ago
How whimsical
Score: 1 Votes (Like | Disagree)
Eduardo1971 Avatar
30 months ago
Nice cross-promotion. They adverts on the Apple homepage brought a smile to my face; nicely done.
Score: 1 Votes (Like | Disagree)
MandiMac Avatar
30 months ago

With what improvements?
Better chip hardware that let us play Arcade games buttery smooth. Maybe HDMI 2.1 for 120 fps support too. Heck, why not a better remote as well? :D
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...
apple wwdc 2022

Apple Shares WWDC 2022 Schedule, Keynote to Take Place June 6 at 10:00 a.m PT

Tuesday May 24, 2022 9:06 am PDT by
Apple today confirmed that the keynote event for the Worldwide Developers Conference will begin at 10:00 a.m. Pacific Time on June 6, the first day of WWDC. The keynote will be an online-only event, though a select number of developers have been invited to the Apple Park campus for a viewing event. In addition to confirming the keynote date and time, Apple has shared the full WWDC 2022...
2022 Apple Watch Pride Edition Bands

Apple Announces 2022 Pride Edition Watch Bands and Watch Face

Tuesday May 24, 2022 6:24 am PDT by
Apple today announced new Pride bands for the Apple Watch, with new Pride Edition Sport Loop and Pride Edition Nike Sport Loop options available. The new Pride Edition bands are available to order today for $49 on Apple.com and in the Apple Store app, and will be available at Apple Store locations starting May 26. The Pride Edition Nike Sport Loop is also coming soon to Nike.com. This...