Apple News

Introduced with iOS 9, Apple News is Apple's dedicated app for reading news sites, blogs, and other content. It aggregates stories from a variety of sources and displays them in a mobile-optimized format, often accompanied by photo galleries, videos, and animations.

Each Apple News user selects favorite topics and content channels to create a curated, personalized news feed that is based on individual reading preferences. Apple has partnered with dozens of content sites for Apple News, but any RSS feed can be added to the Apple News app. Readers can choose from more than a million topics to create a customized feed.

Apple News also includes tools that are found in other content-aggregating apps, such as options to share stories or read content offline. Apple News is a default app that is included in the iOS operating system.

'Apple News' Articles

Apple News Gets Redesign With Simpler Interface, Subscriptions and More

Today at its WWDC keynote, Apple announced a redesigned version of Apple News, which the company says has 60 million monthly active users and over 2,000 publications. The new Apple News includes a simpler, bolder interface similar to the Apple Music redesign. It also includes new features like subscriptions, breaking news alerts and more. Image via ArsTechnica Apple News now includes subscriptions, allowing users to read news from select publications within the News app. The For You section also comes broken up into smaller sections to make it easier to follow, including a trending news section and the topics a user follows. News can also create new topic sections based on what you read. There are also featured stories hand-picked by Apple's editors. The new app can also send breaking news alerts to a user's lock screen, allowing readers to quickly and easily get the news they need. The new Apple News will be a part of iOS 10, which will debut in the

Apple News Gains Twitter Account to Promote Content

Apple this morning launched a new Twitter account for Apple News, giving its Apple News team a way to promote stories and content on the social network. Created last year but activated today, the Apple News Twitter account will be used to share "top stories" and "great reads" curated by Apple News editors in the United States. Thus far, the account has shared two new stories covering the Panama Papers and an NCAA Tournament championship game from publishers Wired and SBNation. Follow us here for top stories & great reads from your favorite publishers, curated by our U.S. editors. pic.twitter.com/eLyGKZHVMl— Apple News (@applenews) April 5, 2016 Apple has recently been bolstering its presence on Twitter, and the Apple News Twitter account joins accounts for services like Apple Music, Beats 1 radio, iTunes, the App Store, iBooks, Podcasts, Swift, and more. Apple's biggest push into Twitter came last month with the launch of the Apple Support account on the social network, which is dedicated to answering customer support questions. Though Apple has multiple Twitter accounts for support and services, it does not have a main company-wide @Apple Twitter account in use, but many Apple executives maintain personal Twitter accounts including Tim Cook, Phil Schiller, and Eddy Cue.

Apple News Format Expands to All Publishers for Richer Media Experiences

Apple today opened up its Apple News Format to all publishers, giving independent publishers and individuals tools to offer rich media content within the Apple News app for iOS 9, as noted by Vanity Fair. Apple News launched as part of iOS 9, offering a one-stop location for users to keep up on news on various topics from a number of different sources. Any publication with an RSS feed could apply to be included in Apple News, but initially only a select group of major publications was given access to the Apple News Format that allowed for much richer content to be included in their feeds.Since Apple launched the app in September, it has attracted more than 100 major publishers as partners, including this magazine’s Web site. What the new launch means is that anyone—from individual bloggers to smaller, independent news organizations—will be able to edit and deliver their stories, videos, galleries, and audio in the Apple News format, with Apple News’s reach.As highlighted by Wired, Apple is also rolling out a new analytics dashboard for Apple News publishers, giving them access to data on users viewing their content on the platform. Apple should be updating its News Publisher portal shortly with details on how publishers can take advantage of the new format for maximum

Apple News Gains 'Native Banner' Ad Format for Sponsored Posts

Apple recently added a new ad format designed to allow publishers to share sponsored posts alongside regular news content in Apple News, according to developer specification document [PDF] that was shared by Business Insider. The document features all of the different ad types available within Apple News, including a new "Native Banners" feature. With Native Banners, which are meant to blend in with standard content, ads can be displayed right in the news feed with regular Apple News articles.Native ads display directly in the content feeds, inline with News articles, and are intended to blend in with their surrounding. They will be set in the default font used in News.According to Apple, these native ads include a title, text excerpt, and a small image, and in an example image provided, the format looks quite similar to the standard article list format in the Apple News app. Sponsored posts will, however, be denoted by text that lets readers know the content is sponsored. Each ad includes a title, text excerpt and a small image, and is distinguished by a 'Sponsored' callout. The sponsored advertiser name is optional. If an advertiser name is not provided, the reader will see 'Sponsored' in the banner.As Business Insider points out, publishers can share sponsored news posts on Apple News at the current time as long as content is marked as sponsored in metadata, but this new ad format will give publishers a clear way to monetize sponsored content and it adds tools for explicitly branding sponsored content. Apple is also rumored to be adding support for subscription

Apple to Add Support for Subscription Content in Apple News App

Apple is planning to add subscription content from publishers with paywalls to its Apple News app, reports Reuters. This will allow sites that require subscriptions or memberships to view content to have more control over who reads their articles, but it will also introduce barriers for readers. All content on Apple News is available for free with the existing model, but with support for subscriptions, publishers like The New York Times and The Wall Street Journal could limit the number of free articles Apple News users can access before requiring them to subscribe. With no support for subscription content, publishers are limited on how they can make money through Apple News. Existing subscriber-only sites currently share their articles for free or offer only an excerpt, directing readers to a website to read the full content. Publishers are said to be unhappy with the information Apple provides them about readers, so this paywall compromise could soothe relationships and give publishers new ways to gain potential subscribers."Ensuring subscription mechanisms in our off-platform distribution partnerships is critical," said Katie Vanneck-Smith, chief customer officer of Dow Jones, which publishes the Wall Street Journal. Dow Jones is working with Apple and others to take advantage of new platforms, she added. She declined to comment on the specifics of conversations with Apple.Apple's decision to allow subscription content in the Apple News app may not be popular with Apple News readers, but it's a feature that will allow Apple to differentiate itself from other news

Glitch Caused Apple to Underestimate Apple News Traffic

Publishers who have been offering their content on Apple News have been receiving incorrect usage statistics from Apple due to an internal glitch that caused the company to miscalculate the number of people using the service, Eddy Cue told The Wall Street Journal in a statement this evening. According to Cue, Apple has been underestimating the number of readers using the News app since it launched alongside iOS 9 in September. The problem went under the radar because Apple was busy working on improving other aspects of the service. Apple doesn't know how exactly many people are using the News app, but the company is working to fix the problem."We're in the process of fixing that now, but our numbers are lower than reality," [Cue] said. "We don't know what the right number is," but he added that it was better to undercount than overcount traffic.In October, during Apple's fourth quarter earnings call, Apple CEO Tim Cook said Apple News had approximately 40 million users, but he did not specify whether that number represented people who use the Apple News app on a regular basis or if it was a number reflecting the number of people who accessed the app at one point or another. Cue echoed that number in his comments to The Wall Street Journal, but it is not clear if that is an accurate figure given Apple's current inability to calculate exact usage. Despite not knowing how many people are using Apple News at the current time, Cue says that Apple News usage has "scaled very fast," and that the company is happy with the Apple News product's progress thus far. After

Eddy Cue Discusses Why Apple Made a Pre-Installed News App

In a follow-up to an interview Apple executive Eddy Cue had with CNN senior correspondent Brian Stelter a month ago, the senior vice president of Internet software and services discussed Apple's thoughts on the News app, which launched alongside iOS 9 in September. When asked why Apple decided to turn it into a pre-installed app, Cue offered a look into how Apple determines what constitutes a pre-installed app. "We've only created the apps that we think everyone uses every day... We really wanted to create a single app that all customers could go to, to read all their news — no matter what they are interested in, no matter what topics, no matter what publications they want to follow — and get that experience that they're used to with our products, where it looks beautiful, it's really easy to read and yet it provides all the content available around the world."Cue goes on to say that Apple believes the app is a "really, really important application for the world," noting that good journalism is important to Apple. News organizations, Cue says, have to worry about creating their own apps, interfaces and user experiences. Apple believes something like the News app can streamline this and help news organizations focus on journalism. Apple believes that the app benefits local news outlets that can't afford to create their own apps. Furthermore, Cue says Apple even thought about how small outfits like upstart news organizations and church newsletters could use News to distribute information. Apple is also working on a version of the app for China, Cue tells CNNMoney.

Apple Releases Documentation to Help Publishers Prepare for Apple News Format

Apple has released an Apple News Format Reference in the iOS Developer Library that provides developers with technical details on how to prepare for the upcoming release of Apple News Format, which allows news publishers to create customized layouts with iOS fonts, rich photo galleries, videos and animations optimized for iPhone and iPad. Apple News Format will allow for all news publishers to have customized layouts with rich graphics and other content, rather than basic articles being pulled straight from an RSS feed, as initial selected partners have had since iOS 9 was released. Apple has shared a direct download of example articles as a guideline. Apple has also released an Apple News API Reference that explains how publishers can use the Apple News API to integrate Apple News with their existing content management system to access a rich suite of tools for measuring user engagement with published content. Apple also updated its News Publishing Guide with new Delivering Content and Managing Content sections. Apple News Format is still listed as "coming soon" on Apple's website. (Thanks, Eric!)

Tim Cook: 40 Million People are Using Apple News

Apple CEO Tim Cook revealed Apple News usage numbers for the first time during today's fourth quarter earnings call, announcing the service has approximately 40 million users. Cook did not specify whether that number represented people who use the Apple News app on a regular basis or if it simply measured the number of people who have accessed the app at one point or another, so it's still difficult to gauge the popularity of Apple News. Introduced alongside iOS 9, Apple News was initially restricted to the United States, but with the launch of iOS 9.1, Apple News expanded to the UK and Australia for the first time. Apple News is an all-new app for iOS 9 that's designed to aggregate stories from a wide range of sources into a single mobile-friendly format for the iPhone and the iPad. It's similar in design to magazine-style news apps like Flipboard and Zite and replaces the previous Apple Newsstand app. Apple has partnered with dozens of publications for Apple News, like The New York Times, CNN, ESPN, The Atlantic, The Daily Mail, Slate, and more. To get the latest news and rumors from MacRumors, make sure to add MacRumors to Apple News by clicking the link.

Apple News to Offer Exclusive Early Access to Select Content

Apple News launched on iOS 9 this week in the U.S., delivering the latest stories from large publications and independent blogs alike in one mobile-friendly format on iPhone, iPad and iPod touch. Apple has set attractive monetization terms for Apple News, allowing publishers to collect 100% of revenue earned from ads they sell and 70% of revenue from iAds inventory sold by Apple. In return, publishers appear ready to give Apple News a chance. In addition to several high-profile publications that have signed on for the service, including Bloomberg, CNN, ESPN and The New York Times, at least one has decided to offer exclusive early access to select content through the app. Re/code editor Peter Kafka recently tweeted that an upcoming Wired feature about "starchitect Bjarke Ingels" will be available exclusively on Apple News at 3 PM Eastern today, with expanded availability on the web next Tuesday -- a four-day exclusive window on Apple News. New Wired feature about "starchitect Bjarke Ingels" exclusively on Apple News 3pm today. Available on Web Tues. pic.twitter.com/BK5za4zflu— Peter Kafka (@pkafka) September 18, 2015 Wired parent company Conde Nast, which also publishes Vanity Fair, GQ, Epicurious, Teen Vogue and Conde Nast Traveler, will be pushing sponsorship opportunities to advertisers, which is perhaps a more viable monetization strategy with the emergence of content blockers on iOS 9. It has already signed up Burberry, Ford, Campbell Soup and Reynolds to flat-rate deals. Apple News has the potential to command a large audience due to widespread

Inside iOS 9: Apple News Delivers the Latest Stories to Your Device

Apple News is an all-new app on iOS 9 that aggregates stories from several sources into one mobile-friendly format for reading on iPhone, iPad and iPod touch. The app is very similar to existing news apps such as Flipboard and Zine, displaying a list of news articles and personalized stories based on publications that interest you. International readers should note that Apple News is currently available in the U.S. only. Apple allows publishers of all sizes to sign up to be included on Apple News using News Publisher, ranging from traditional publications such as The New York Times, CNN, ESPN, The Atlantic, The Daily Mail and Slate to independent blogs such as MacRumors, TouchArcade and Daring Fireball.

Publishers Upset Over Apple's Opt-Out Terms for Inclusion in iOS 9 News App

Apple recently sent a mass email to news publishers to introduce them to Apple News, an upcoming Flipboard-inspired app for iOS 9 that will deliver curated news and magazine stories with custom layouts, photo galleries, videos and animations optimized for iPhone, iPad and iPod touch. The email has ignited some controversy in the news and blogging community over the past week, according to the BBC, which reports that some writers are disappointed about Apple's decision to automatically include a website's RSS feeds in Apple News unless they specifically opt out by replying to the email."Let me get this straight, Apple: you send me an e-mail outlining the terms under which you will redistribute my content, and you will just assume that I agree to your terms unless I opt out?" wrote Plausible Labs programmer Mike Ash on his personal blog. "This makes typical clickwrap EULA nonsense look downright reasonable by comparison. You're going to consider me bound to terms you just declared to me in an e-mail as long as I don't respond? That's completely crazy. You don't even know if I received the e-mail!"Some bloggers argue that not all publishers are guaranteed to see the email, which could easily be overlooked or buried in a spam inbox, leading to their content being featured on Apple News without their knowledge or explicit consent. Apple also has permission to place advertising next to or near a publisher's content without providing any compensation, and will pass on any legal fees to publishers.You agree to let us use, display, store, and reproduce the content in your RSS