Apple's 'Designed by Apple in California' Book Expands to Additional Countries

Apple's hardbound photo book, "Designed by Apple in California," is now available for purchase in five additional countries around the world. As of this month, Apple's websites and retail stores in the following countries carry the book: Canada, Brazil, Singapore, New Zealand, and Ireland.

Introduced in November, "Designed by Apple in California," showcases 20 years of Apple products, highlighting Macs, iPhones, iPods, iPads, and accessories released between 1998 and 2015.

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The book is text-free, featuring 450 large, high-quality images of Apple products, highlighting the company's design process. Apple says it took eight years to design the book, which features specially milled custom-dyed paper with "gilded matte silver edges" and low-ghost ink.

Because "Designed by Apple in California" is positioned as an art book, it costs $200 for the small version and $300 for the large version in the United States. Prices are higher in other countries like Brazil due to import taxes and other fees.

Update: Apple has released the book in even more countries, including Italy, Netherlands, Sweden, Spain, and Norway.



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1 week ago
They should have left out some of the products to make this "book" thinner like the rest of Apple's books.
Rating: 20 Votes
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1 week ago
"Let's go invent tomorrow rather than worrying about what happened yesterday." - Steve Jobs
Rating: 11 Votes
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1 week ago
We're incredibly excited to get the incredible innovation in paper technology that only Apple can deliver into the hands of even more customers. The customer SAT on Designed by Apple in California has been incredible.

It's been an incredibly exciting new product category for us.

Incredible.
Rating: 10 Votes
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1 week ago
This book is surely an elaborate bet between Apple SVPs over whether they have the marketing schtick to sell a $300 book..
Rating: 7 Votes
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1 week ago
Costs more in Brazil due to translation surcharges.
Rating: 4 Votes
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1 week ago

Amazing book! Glad to see it's being made available more widely.


I'm sure this book would be a fascinating read. But I can't just justify the price tag on this. I mean if you gave me a signed copy by Steve Jobs on this book, then absolutely I would purchase it. But I think I will look for used copy on eBay if it ever arrives.
Rating: 3 Votes
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1 week ago
Seems to me this would be an ideal e-book to look at on our Retina screens. I'm never going to buy the print version (not at that price anyway) but I would definitely buy a reasonably priced e-book. It just seems logical to be able to admire amazing Apple designs on an amazing Apple device...
Rating: 2 Votes
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1 week ago
Yikes. Lovely book but it costs more than the coffee table I'd set it on. :eek:
Rating: 2 Votes
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1 week ago
Can I just have a free pdf copy please?
Rating: 2 Votes
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1 week ago

I wonder how the book ends!? Must be an insane novel.






Rating: 2 Votes
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