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Revamped Infinite Loop Apple Store in Cupertino Now Open

After being closed since June for a complete overhaul, Apple today re-opened its Infinite Loop Campus Store in Cupertino, California. The store is located on its famous campus, and it is the only Apple Store that sells Apple-branded products like t-shirts, notebooks, and coffee mugs in addition to standard Apple Store fare like MacBooks and iPhones.

Hundreds of people visited the new store today, waiting in long lines to get inside to see the new design. Apple employees were on hand to give out umbrellas to block out the sun and water to beat the 90 degree heat. Customers who waited in line received a free shirt that plays on the Apple Watch and Apple Music, reading just " Shirt."

appleshirt
Before it was redesigned, the campus store only sold items like T-shirts and coffee mugs, but after the revamp, it is a full Apple Store that lacks only a Genius Bar for device repairs. The store now sells iPhones, iPads, MacBooks, Apple Watches, Beats headphones, and related accessories like cases and bands, but it does not offer third-party accessories.

applestorelayout
All available products are widely spaced out to place focus on each individual item, and as employees at the store opening pointed out, this is the first Apple Store in the U.S. to sport this particular internal design.

applewatchcasesandsport
While Apple has cut down on the number of Apple-branded swag products that are offered at the store, the company is selling a selection of notebooks, coffee mugs, water bottles, and pens that are designed to match its MacBook lineup in shades of Silver, Space Gray, and Gold.

applestoreswag
Apple's Infinite Loop Store will be open to the public from Monday to Friday, and going forward, the store will also be open on Saturdays, something that's new for this particular location.



Top Rated Comments

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12 months ago

I bet that :apple:shirt cost more than any other shirt. Some label would probably indicate design by :apple: in California but made in china.

Well, unlike other shirts, this shirt was carved from a single sheep!
Rating: 24 Votes
12 months ago
It would be nice if they also sold the logo stuff at all the Apple Stores.
Rating: 13 Votes
12 months ago
With all the line wrangling going on at the Infinite Loop Apple Store it was tough to get pics, but here's an Imgur album if anyone wants to see the store in more detail. There are a few pics that aren't in the post too.

http://imgur.com/a/KJyfd

It's a super nice location and for people who live in the area, it'll be a great local Apple Store. Nice for people visiting the campus too, of course.
Rating: 8 Votes
12 months ago

It would be nice if they also sold the logo stuff at all the Apple Stores.


Agreed. I don't know why they don't. That could be a rather lucrative side business for them.
Rating: 6 Votes
12 months ago
I bet that :apple:shirt cost more than any other shirt. Some label would probably indicate design by :apple: in California but made in china.
Rating: 4 Votes
12 months ago


I'm fortunate enough to only work about 15 minutes from there,so for me I'm able to go. All those who can't,I do feel sorry for them. It's nice walking about or into a Starbucks and 2-3 people asking me where I got my shirt from. It's kinda cool.

It's just an Apple shirt and a few other fun accessories. It's really not that big of a deal. I live in the Bay too and I can go there to get one too but I don't see it as something super special.
Rating: 3 Votes
12 months ago
From my perspective, this "revamp" is really disappointing. I think it's sad how corporate Apple has become. They used to sell a lot of clever and cool merchandise at The Company Store. Now they think they can sell something when all they do is stamp an Apple logo on it? How original! Last thing I bought from them, about 15 or so years ago, was a t-shirt that says "I visited the mothership" (which I still have) and even that paled in comparison to some of the neat stuff they used to carry.

Also, as I haven't been to The Company Store in several years, the article may have been accurate from the point of view of just before the "grand re-opening", but it's not entirely true in that they used to sell Apple devices, accessories, and software there in the past.
Rating: 3 Votes
12 months ago
The Company Store is DEAD! - Long live the Company Store!
Anyone that has ever been to the original Company Store at the Apple campus before is mourning the opening of this sterile & soul-less store. It's sad that Mrs Ahrendts has taken away a large piece of Apple's history that has been the mothership for the macfaithful, developers & employees for over 20 years. I went to this store for all the unique products and the cool Apple swag, but now this is the worse Apple store in the Bay Area. Why would anyone shop here now? Minimal products for sale, no genius bar, impossible weekday parking, and only 10 pieces of extremely overly priced swag to choice from? Now I have to pay $30 for a t-shirt to promote your brand Apple? Nice work.
My roommate works at corporate and he said that employees are pissed over this "upgrade" and wished she never touched it. But I'm sure the retail group is calling this "the best store launch ever!" It's a sad day for the TRUE Apple fans.
Rating: 3 Votes
12 months ago

It would be nice if they also sold the logo stuff at all the Apple Stores.


I think that's just it. I think they prefer it this way. It's kinda special having a mug or shirt or notepad that you can only get from one place in the world. Think about it,if they wanted...they could sell any of these items online and everyone would buy them.

Every 3 steps you'd take on the street you'd see someone wearing it.

I'm fortunate enough to only work about 15 minutes from there,so for me I'm able to go. All those who can't,I do feel sorry for them. It's nice walking about or into a Starbucks and 2-3 people asking me where I got my shirt from. It's kinda cool.
Rating: 2 Votes
12 months ago

Agreed. I don't know why they don't. That could be a rather lucrative side business for them.

Offering something unique in limited quants or in limited places keeps the popularity of the item up and even increases the interest. This is how many entrepreneurs selling specialized T-shirts do it. Once mass produced and penetrated in many retail stores the interest for the product may drop.
Rating: 2 Votes

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