First Unboxing of New Apple TV Shows off Packaging, Device and Remote

Despite not arriving until the end of October, YouTuber Andru Edwards has gotten ahold of the fourth-generation Apple TV and unboxed it on video. The video, which appears to be the first unboxing of the device, offers a glimpse at the new packaging for Apple's new set-top box.


The new Apple TV's packaging is all-black and features a picture of the top of the device on the top of the box. Once opened, the user is presented with the Apple TV box and the brand new Siri Remote. Underneath those are a Lightning cable to charge the new remote and a power cable.

Edwards, who says he received his Apple TV on the day of Apple's "Hey Siri" event, then provides a closer look at both the set-top box and remote.

The fourth-generation Apple TV will be available at the end of October. It'll be priced at $149.99 for the 32 GB option and $199.99 for the 64 GB option.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Top Rated Comments

drusoicy Avatar
111 months ago
This guy isn't even a big name reporter, wonder how he got one.

More impressed than mad to be honest.

EDIT: He hinted at having an iPad Pro. If he's keeping that hidden from us too he's doing the world a disservice! :p
It's relative. Maybe you don't know me (or the average reader,) but all the vendors and tech manufacturers do, as do my 800k podcast subscribers!
Score: 17 Votes (Like | Disagree)
drusoicy Avatar
111 months ago
So, it comes with a charging cable that can't be used with the ATV? That's a standard USB connector, not a USB-C. I was expecting a charging brick that could be plugged into the wall next to your TV chair, but no dice. So where exactly is Apple thinking it will be plugged in to charge? Odd.
I think a lot of people have a Lightning cable somewhere in their living room for charging tablets and phones, and this can just plug into that is their thinking I'd assume?
Score: 10 Votes (Like | Disagree)
MacFather Avatar
111 months ago
Deleted.
Score: 10 Votes (Like | Disagree)
Mac 128 Avatar
111 months ago
So, it comes with a charging cable that can't be used with the ATV? That's a standard USB connector, not a USB-C. I was expecting a charging brick that could be plugged into the wall next to your TV chair, but no dice. So where exactly is Apple thinking it will be plugged in to charge? Odd.
Score: 8 Votes (Like | Disagree)
drusoicy Avatar
111 months ago
This guy... what a joke! Terrible video, but i'm glad he spent 17 seconds pointing to the power port. /yikes/
Sorry you didn't enjoy it.
Score: 5 Votes (Like | Disagree)
drusoicy Avatar
111 months ago
Oooo... Sounds like you might have some friends in good places then ;)

Can you show us Siri in action?
There will definitely be more. This was just a quick and dirty unboxing while I get more stuff shot and edited and all that.
Score: 5 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...
M3 iPad Feature 3

New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...