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Apple's $99 'One to One' Tutoring Program May Be Coming to an End

Apple may soon end its $99 "One to One" tutoring program for Mac and iOS users, according to a source that has provided MacRumors with reliable information in the past. Our source says Apple is stopping the program to allow retail employees to focus on hosting a greater number of free workshops, which multiple people are able to attend at once.

One to One is a long-running Apple program that allows customers who purchase a Mac to pay an additional $99 for one year of Mac, iPhone, and iPad instruction from Apple retail employees. One to One sessions include 30 or 60 minute Personal Training sessions, 90-minute Group Training sessions, and 90-minute group-based Open Training sessions.

onetooneprogram
One to One members can get help with a wide variety of topics, like getting started with an iPhone, iPad, or Mac and using Apple services like iCloud, and iTunes. Training sessions on Apple apps, including Photos, Mail, iMovie, Final Cut Pro, and more, are also included.
One to One will help you do more than you ever thought possible with your Mac. First, we'll set up your email, transfer your photos, music, and other files, and show you how to keep everything in sync with iCloud. Then, we'll work with you to create a curriculum tailored to your goals, learning style, and experience level.
Apple is planning to fold its One to One service into free open workshops, amid some larger changes being made to Apple's teaching methods. In the near future, workshops will be restructured around themes like "Discover" and "Create," and will be more accessible on Apple's main website.

Apple plans to honor existing One to One memberships until they expire, but will not sell new memberships to the program going forward. Customers who need assistance will still be able to sign up for dozens of free, open workshops.



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12 months ago

('http://www.macrumors.com/2015/08/24/apple-one-to-one-program-ending-soon/')


Apple may soon end its $99 "One to One" tutoring program for Mac and iOS users, according to a source that has provided MacRumors with reliable information in the past. Our source says Apple is stopping the program to allow retail employees to focus on hosting a greater number of free workshops, which multiple people are able to attend at once.

One to One is a long-running Apple program that allows customers who purchase a Mac to pay an additional $99 for one year of Mac, iPhone, and iPad instruction from Apple retail employees. One to One sessions include 30 or 60 minute Personal Training sessions, 90-minute Group Training sessions, and 90-minute group-based Open Training sessions.



One to One members can get help with a wide variety of topics, like getting started with an iPhone, iPad, or Mac and using Apple services like iCloud, and iTunes. Training sessions on Apple apps, including Photos, Mail, iMovie, Final Cut Pro, and more, are also included.Apple is planning to fold its One to One service into free open workshops, amid some larger changes being made to Apple's teaching methods. In the near future, workshops will be restructured around themes like "Discover" and "Create," and will be more accessible on Apple's main website.

Apple plans to honor existing One to One memberships until they expire, but will not sell new memberships to the program going forward. Customers who need assistance will still be able to sign up for dozens of free, open workshops.

Article Link: Apple's $99 'One to One' Tutoring Program May Be Coming to an End ('http://www.macrumors.com/2015/08/24/apple-one-to-one-program-ending-soon/')


Little by little Apple is morphing into the corporate giant that goes against why I got my first Mac 9 years ago.

I miss the "I'm a Mac" ads.
Rating: 25 Votes
12 months ago
Free training may sound good on the surface, but trying to teach even a small crowd means dumbing things down to the lowest IQ, not to mention the idiot in every group that loves to hear himself talk and/or show off what he knows to the rest of the group. If I needed training, I'd gladly pay to get 1:1 service ... free would be a waste of time I'm afraid.
Rating: 22 Votes
12 months ago
Sad to see it go, one of the best values in the Apple Store. I worked as a Mac Genius for 6+ years, and Creatives really knew their stuff (many of them have gone on to do really great things after Fruit Co.)
Rating: 16 Votes
12 months ago
With Google and YouTube who needs to pay for tutoring? This isn't the 90s anymore.
Rating: 12 Votes
12 months ago

The program is good for people who really don't get Macs, I guess. Not a big deal to me.


Thanks for the deep insight. In other news water is wet!
Rating: 12 Votes
12 months ago
I imagine some restructuring is in order now that Apple has to figure out how to explain Music to its employees.



Rating: 11 Votes
12 months ago

People in your family were paying $99 for personal Apple training?


You have asked this 3 times in this thread with no reply so I thought I would let you have an answer. Several people in my family paid $99 for a year of personal training. They were allowed to bring their old Windows PC's to the Apple Store along with their new MAC. The person assigned would move data, show them where the new data was located and then show them how to use the equivalent software on the MAC. Excel has for them become Numbers, Word has become Pages, etc. Microsoft makes Office for the MAC but for these users the iWork suite covers their needs. I could have sat with them for 30-40 hours over the year and helped them with their questions but instead they were able to talk with someone that truly had the time to do it.

I get the feeling from your repeated asking that you yourself are a teacher and like to spend hours at a time with intermediate/beginner MAC users calmly helping to discover the new to them hardware and OS. Hours of showing someone where to click for the 10th time and why did that window just pop up again. Don't get me wrong, I like to help too its why I'm here. I just don't have the same experience level with the teaching process as the guys/gals that have been working with my family members. Now that they themselves have become acclimated they no longer need the classes but because they had a good experience they too now recommend Apple to their peers who might not have otherwise bought a MAC or even a PC at all.
Rating: 8 Votes
12 months ago

Little by little Apple is morphing into the corporate giant that goes against why I got my first Mac 9 years ago.

I miss the "I'm a Mac" ads.


This is exactly how my 70 years old parent got into the mac world 1 year ago. They paid the $100 to learn about different things in the mac world. Tim cook is just cheap and would like to kill it, he doesn't get that this is the best marketing money Apple will spend.
Rating: 8 Votes
12 months ago
What I mostly get from these comments is that most geeks/nerds are competely incapable of envisioning non-geekiness and non-nerdiness ( a.k.a the rest of the world ). Most of them also tend to be young and single with plenty of free time, and think that the rest of the world is also young and single with plenty of free time.

1) No, not everyone in the world has a a family techie member that can assist them at all times.
2) No, going on Youtube to find the right tutorials about learning the basics ( and in your language) is not as simple as you think. Youtube and Google are jungles without maps. You need to be already pretty internet-savvy to filter out all the crap out there.
3) The majority of people in the world have a hard time learning by themselves and prefer to be teached by other human beings.
4) Older people have much less energy, time or motivation to waste time figuring out the best sources of technical knowledge. They just want to learn the basics quickly and get on with their life. Mastering Unix is not part of most people's life goals.

I've always been a techie and always learned complex stuff by myself, but you just need to live in the "real-world" to understand that it's not the norm.

I don't know all the whereabouts of why Apple killed this 1:1 program, but I consider that the more learning options Apple offers, the better.
Rating: 5 Votes
12 months ago
I'm glad they're making it free since people are already paying a premium for the Mac.
Rating: 5 Votes

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