New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Spotify Announces Major Update Focused on Entertainment and Curated Content

Three weeks ahead of the rumored debut of Apple's new streaming music service, Spotify has announced some feature additions to its own streaming service, with a major focus on curated content and original tracks, plus an expansion into entertainment with video and news clips.

Spotify is introducing a new "Now" start page that offers mood-based music playlists to users, much like Beats Music's "The Sentence," which provides users with curated music options to fit different moods and scenarios. Spotify's "Now" music feature will include curated song selections and its recommendations adapt over time to fit an individual user's tastes.

Another new feature, Spotify Running, focuses on original music. It combines "running compositions written by the world's foremost DJs and composers" with song recommendations based on user listening history and multiple-genre playlists. It matches tempo when running and will be integrated into the Nike+ and Runkeeper apps.

Other original (and exclusive) content will include radio shows presented by various artists like Icona Pop and Jungle, and "Dance Move of the Day" from Amy Poehler's Smart Girls brand.


The biggest addition to Spotify comes in the form of video and news clips, letting users watch videos, listen to podcasts, and get news updates. This entertainment content will come from ABC, BBC, Comedy Central, Condé Nast, ESPN, Fusion, Maker Studios, NBC, TED, and Vice Media.

Spotify's push for more original content and its renewed focus on curated content mirrors some of what Apple is rumored to be doing with its upcoming Beats Music revamp. Beats Music is well-known for its human-curated content, which Apple will keep in the new service, and Apple may be introducing its own radio shows as well, possibly in a simultaneous iTunes Radio revamp.

Apple is also rumored to be pushing for exclusive content from artists for its new music service, to set it apart from competing services. Some of this may come in the form of artist social networking pages built into the new music service, which will allow artists to share clips, videos, concert updates, and more.

Spotify's new "Now" experience will begin rolling out to iPhone users today in the U.S., U.K., Germany, and Sweden. Spotify Running is also rolling out to iPhone users globally as of today.

Tag: Spotify


Top Rated Comments

(View all)

20 months ago
[insert michael jackson popcorn gif here]
Rating: 10 Votes
20 months ago
To be honest, the new features aren't that big of a deal, but I am still sticking with you, Spotify! :cool:
Rating: 9 Votes
20 months ago

[insert michael jackson popcorn gif here]


Rating: 7 Votes
20 months ago
Saw this posted on 9to5mac earlier...

Unless it's cheaper or offers more, Apple will have a hard time to sell their streaming version.
Rating: 6 Votes
20 months ago
I just want Apple Watch support :) I wish we could sync playlists for offline use on the Watch.
Rating: 4 Votes
20 months ago

Saw this posted on 9to5mac earlier...

Unless it's cheaper or offers more, Apple will have a hard time to sell their streaming version.


On the contrary, unless Apple's revamped music service is total crap, they will have home field advantage as many users will default to what comes with their device.
Rating: 4 Votes
20 months ago

Pushbullet does almost all of the same things (handing off calls is the only thing missing I believe) and is platform agnostic. Apple could at least show the damn notifications on PC and allow for text replies. Not having the feature at work sucks

The reason it doesn't work has more to do with lock in (and selling macs) than any technical impossibility


Said wholeheartedly from a Windows user. Pushbullet is an application. iTunes is an application. You expect Apple to implement an app within an app just to satisfy Windows users? Yeah right. Step into a reality. It has nothing to do with lock-in. At least iTunes is free and you're trippin'. I'm still wrapping my head around why Microsoft charges the same price to Mac users for Office but the Windows customers get a full fledged version? Hmm. But by all means keep slamming Apple for they don't do for Windows users. :rolleyes:
Rating: 3 Votes
20 months ago

And I expect they still don't provide a better deal for the artists. So it's still a ripoff as far as they are concerned.. :rolleyes:


Most of the blame should really be places on the labels. The Verge had a pretty interesting breakdown of the deal between Spotify and Sony Music, which made it pretty evident that the labels are the ones taking a significant cut with no real obligation to pay the artists they represent.
Rating: 3 Votes
20 months ago



Doing that won't beat Spotify. It'll make them another wannabe. Spotify's partnership with Sony on the PS4 alone will make it hard for Apple. It also helps that Spotify is available on pretty much everything whereas Apple is stupidly tying their service to iTunes/iOS


Partnership with Sony/PS4? Thats what will make it hard? :confused: I will give you one tip of my hat to the current state of iTunes being tied to Macs, iPhones, etc. But they could do a web app, much like iWork which would be similar to Spotify.

People said the same thing about iTunes when it was Mac exclusive with the iPod. They said it was another wannabe, can't make it, won't make it. If apple designs an Android app and a solid web app with a decent UI across the board, then apple will hit a renaissance with iTunes. But that is a HUGE and BIG if for sure :apple::cool:
Rating: 2 Votes
20 months ago

What never gets discussed regarding the streaming services is our data is capped and this ruins any positive streaming experience. Streaming services need to negotiate with the carriers so streaming data doesn't count towards caps, or people need to fight to get caps eliminated or raised.

I'm on MetroPCS who allows you to go o ver your limit for free, it just drops the speed from LTE to 3G. But I still won't stream.


I think the best option in the current situation is the way many podcasts and spotify playlists are handled. You download the playlists or episodes for offline use. That does take up space, but in an example like my favorite podcast app Castro, you can have the latest video podcast or audio podcast to download on either Wi-Fi or Cellular and you can pick a data space cap for each channel. Also, you have the ability do download multiple episodes at once. I think that is the best route to go and has helped me avoid data caps for a couple years now.

----------

And how's Apple maps doing against Google maps?
Send garbage to a consumer only makes them put the garbage in the trash... or put it in a folder since Apple does not allow such deletion from it's core applications that collect data.

Actually, Maps is doing okay despite the misconception. But all comments are welcomed and appreciated :D:cool:
Rating: 2 Votes

[ Read All Comments ]