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'HBO NOW' Now Available for Apple TV, iPhone, and iPad

The recently announced HBO NOW channel has gone live on the Apple TV set-top box, iPhone and iPad ahead of the series premiere of HBO hit show Game of Thrones on April 12. The new Apple TV channel and iPhone and iPad app allow users to stream all of HBO's original content, past and present, as well as its entire movie catalog. The standalone streaming service costs $14.99 per month, with customers receiving the first month free if they sign up in April.

hbo_now_apple_tv_menu
HBO NOW sorts the premium network's content into various categories, including a watchlist, series and movies. There is also the option to search for TV shows and movies, and a settings menu. The streaming service is presumably limited to the United States due to content licensing restrictions. The new Apple TV channel should appear for all users today alongside a companion app for iOS devices.

hbo_now_apple_tv_home
HBO NOW's official iPhone and iPad app [Direct Link] is rolling out on the App Store right now, and should become available for all users by the end of the day. After subscribing to HBO NOW through Apple TV or an iOS device, users can also access the HBO NOW website to stream content on the web using a Mac, which should be a familiar experience for those who have used Netflix.

HBO Now iPhone iPad
HBO NOW for iPhone and iPad has a similar setup as the Apple TV channel, with a side menu of categories including Home, Watchlist, Series, Movies, Comedy, Sports, Documentaries, Collections, Late Night and Settings. The app is currently featuring Game of Thrones and Silicon Valley as some of its headline programming, while other popular HBO series include Last Week Tonight with John Oliver, Girls, and Entourage.

HBO NOW is based on paying a flat monthly rate of $14.99 instead of needing an existing cable or satellite subscription like HBO Go requires. By providing access to a wide range of content across multiple devices, including Apple TV, Mac, iPhone, iPad and iPod touch, and eventually other platforms, HBO NOW has adopted a Netflix model that should prove valuable for cord-cutters looking to watch HBO content without paying for an entire channel package.

Related Roundup: Apple TV
Tag: HBO NOW


Top Rated Comments

(View all)

15 months ago

I hope they sort out how to merge HBO Go / HBO Now. It's going to be hard for people to remember the difference.

Maybe they could rename them
HBO You Have Cable
HBO You Don't Have Cable


It's actually:

HBO Go Cancel Your Cable
HBO Now You're Free From Cable
Rating: 12 Votes
15 months ago

Sorry, but all my money is going toward my wife's purchase of the apple watch with the pink leather modern buckle thing. :(

You get a free month though.
Rating: 10 Votes
15 months ago
Sorry, but all my money is going toward my wife's purchase of the apple watch with the pink leather modern buckle thing. :(
Rating: 8 Votes
15 months ago
Need this in the UK now please!
Rating: 6 Votes
15 months ago
I hope they sort out how to merge HBO Go / HBO Now. It's going to be hard for people to remember the difference.

Maybe they could rename them
HBO You Have Cable
HBO You Don't Have Cable
Rating: 6 Votes
15 months ago
So we pay for this through iTunes? So it would use iTunes credit I loaded from gift cards? I often buy those at 15 to 20% off.
Rating: 6 Votes
15 months ago
This is awesome news! I don't even watch a lot of programming of any sort and I already have Netflix, but I'm going to subscribe to HBO anyway because I want to show support for the idea of getting rid of the existing Cable TV model which sucks big time.
Rating: 5 Votes
15 months ago
Great News, I hope I could eventually could get rid of Cable TV.
Rating: 4 Votes
15 months ago

Great News, I hope I could eventually could get rid of Cable TV.


I cut the cord last year, best choice ever. I watch Hulu and Netflix (and from today HBO Now), save a lot of money, and have less electronics around. I miss sports a little bit (I have MLS Live, but this year I decided to not subscribe to MLB TV) but honestly... not that much.
Rating: 4 Votes
15 months ago

Yes! Great news!
How do I get the free month?


When you download the app it will give you a notification about the 14.99 being an in app purchase and automatically set you up with the 30 days.
Rating: 4 Votes

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