By MacRumors Staff

HBO NOW Articles

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HBO Now App Removed From 2nd and 3rd Generation Apple TV Models

Monday May 18, 2020 1:43 am PDT by
As expected, HBO removed support for its HBO Now app on second and third-generation Apple TV models over the weekend. Early last month, the company announced that it would be removing support for older ‌Apple TV‌ devices at the end of April, a decision it said was made "in order to provide the best streaming experience." Following pushback from users, a couple of days later HBO said that ...
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HBO Pushes Back Removal of HBO GO and HBO NOW Apps from Older Apple TVs

Friday April 10, 2020 8:28 am PDT by
On Wednesday, HBO announced that HBO GO and HBO NOW would no longer be available on the second and third generation Apple TV models from April 30, 2020. The company has now extended this deadline, and will remove HBO NOW from these platforms on May 15, 2020 and HBO GO will remain available for "a few additional months." Speaking to Engadget, an HBO spokesperson described the decision to...
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HBO GO and HBO NOW Will No Longer Be Available on 2nd and 3rd Gen Apple TVs Starting April 30

Wednesday April 8, 2020 7:05 am PDT by
HBO today announced that its HBO GO and HBO NOW streaming services will no longer be available on second-generation and third-generation Apple TV models starting April 30, 2020. In a support document on its website, HBO says this change is being made "in order to provide the best streaming experience":In order to provide the best streaming experience, we need to make some changes to our...
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Apple Now Offering One-Week HBO NOW Trial Following April Promotion

Friday May 1, 2015 5:10 am PDT by
Apple is now offering a shorter one-week free trial for new customers that sign up for HBO NOW using an iPhone, iPad or Apple TV, shortly after the April 30 deadline of a previous promotion that offered customers the first month of the streaming TV service for free. A paid subscription begins at the end of the one-week trial until canceled. HBO NOW operates similar to Netflix, allowing...

Apple Collects 15% of Revenue Generated From HBO NOW and Other Apple TV Apps

Monday April 13, 2015 12:44 pm PDT by
While the terms of the Apple-HBO partnership behind the launch of the ad">HBO NOW streaming TV service on Apple TV last month have not been disclosed, Re/code reports that some Apple TV content providers, including Netflix, Hulu Plus and MLB.TV, provide Apple with 15% of revenue generated from monthly fees for subscribers that sign up through the set-top box. Apple collects 30% of revenue...
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'HBO NOW' Now Available for Apple TV, iPhone, and iPad

Tuesday April 7, 2015 8:07 am PDT by
The recently announced HBO NOW channel has gone live on the Apple TV set-top box, iPhone and iPad ahead of the series premiere of HBO hit show Game of Thrones on April 12. The new Apple TV channel and iPhone and iPad app allow users to stream all of HBO's original content, past and present, as well as its entire movie catalog. The standalone streaming service costs $14.99 per month, with...

HBO CEO: We Partnered With Apple for HBO NOW Based on HBO GO Popularity

Tuesday March 31, 2015 12:04 pm PDT by
Apple and HBO recently inked a deal that will see Apple becoming the exclusive launch partner for HBO's upcoming "HBO Now" web-based streaming service, and in an interview with CNBC, HBO CEO Richard Plepler explained why the company chose to partner Apple. According to Plepler, the main reason why HBO opted to team up with Apple was due to the success of its existing cable-based service, HBO...