Facebook CEO Explains Separate Messenger Download, Points Towards 'Dedicated' Experience

facebookDuring a public question and answer session held on Thursday, Facebook CEO Mark Zuckerberg answered a number of questions about Facebook, and finally explained why his company made the unpopular move of forcing users to download the separate Messenger app in order to use Facebook's messaging capabilities.

As relayed by The Verge, Zuckerberg told the audience that messaging was removed from the main Facebook app because the company believes that a standalone messaging app is "a better experience.

Zuckerberg explained that when the Facebook team looked at other messaging apps, all of them focused on delivering just messaging alone, rather than a multitude of features. Facebook believed there were too many steps involved in sending a message in the main Facebook app, which is meant to be a News Feed, so it began requiring Messenger to cut down on friction.
Messaging is one of the few things people do more than social networking. In some countries 85 percent of people are on Facebook, but 95 percent of people use SMS or messaging. Asking folks to install another app is a short term painful thing, but if we wanted to focus on serving this [use case] well, we had to build a dedicated and focused experience.

We build for the whole community. Why wouldn't we let people choose to install the app on their own at their own pace? The reason is that what we're trying to do is build a service that's good for everyone. Because Messenger is faster and more focused, if you're using it, you respond to messages faster, we've found. If your friends are slower to respond, we might not have been able to meet up.
Zuckerberg went on to say that the company has its "most talented people" working on earning consumer trust and proving that the standalone Messenger experience "will be really good."

Facebook first began forcing users to switch over to Facebook Messenger to send and accept messages back in July, a move that turned out to be highly unpopular. Before the change, Facebook users could chat through the Messages tab located on the bottom toolbar in the main Facebook app, but after messaging capabilities were removed, the tab began directing users to download Facebook Messenger instead.

As a result, Facebook Messenger began receiving hundreds of negative reviews from users who were unhappy they were forced to download the app, and even today, months later, the app continues to have a 1.5 star rating in the App Store.

Facebook for iOS can be downloaded from the App Store for free. [Direct Link]

Facebook Messenger for iOS can be downloaded from the App Store for free. [Direct Link]


Top Rated Comments

(View all)
Avatar
27 months ago
My "better experience" equals using the web version.
Rating: 39 Votes
Avatar
27 months ago
He's wrong.
Rating: 31 Votes
Avatar
27 months ago
dont care but what pisses me of is their stupid useless filter showing me stuff from days ago as "new" on my newsfeed. just let me set "most recent" as default or bring back the drop down menu on top instead of hiding it behind all those steps. so annoying
Rating: 20 Votes
Avatar
27 months ago
Facebook lost its charm to me years ago, don't really use it at all anymore.
Rating: 18 Votes
Avatar
27 months ago
i stopped using it just so that they can see in the analytics that people stopped using messenger after they removed it from the main app.
Rating: 17 Votes
Avatar
27 months ago

He's wrong.


and arrogant.
Rating: 16 Votes
Avatar
27 months ago
Sure, Messenger is a better experience for messaging but still I don't see any reason why you should force users to download an app to keep messaging. Let users decide if they want to download Messenger of if they want to use Facebook app only.

I don't use Facebook and I'm happy about it.
Rating: 16 Votes
Avatar
27 months ago

Why are poeple STILL complaining about the Messenger app??

I like it. I think it's good and it's miles better than the standard app. I don't even use the Facebook app anymore, I just use Paper.


whenever i see a red "1" (meaning there's a new message) in the main app, my intention is to click on it to remove the 1.

however, pressing it, it takes me out of the app and into another one, and I have to switch back.
Rating: 16 Votes
Avatar
27 months ago
Why are poeple STILL complaining about the Messenger app??

I like it. I think it's good and it's miles better than the standard app. I don't even use the Facebook app anymore, I just use Paper.
Rating: 13 Votes
Avatar
27 months ago
Facebook is not about a "News Feed." Facebook is about connecting people. By requiring a separate app for messages, you're making it more difficult for people to connect.
Rating: 12 Votes
[ Read All Comments ]