Apple Employees 'Set Low Expectations' For iWatch Battery Life

Ahead of the expected debut of Apple's wearable at Tuesday's media event, Jessica Lessin of The Information (via Business Insider) has shared some hints on what the device's battery life might be like. According to her report, employees familiar with the device have "set low expectations" for its battery life.

Lessin did not give details on how long the iWatch's battery might last, but past rumors have suggested that battery life was one of the main areas Apple was struggling with during the device's development.

set-iwatch-concept

2.5-inch iWatch concept from SET Solution with curved, rectangular display

In the build-up to the new Apple Watch, it is easy to get seduced by the rumored features. Curved screen! Wireless charging! Jony Ive thinks it's slick!

But--and I hate to burst everyone's bubble here--the appeal of the world's most highly anticipated wearable computer is going to come down to something a lot more mundane: battery life.

News of battery life issues first surfaced in March of 2013, suggesting iWatch prototypes had been seeing poor battery life, in the range of a day or two. At the time, Apple was said to be aiming for four to five days before charging, but it's unknown if the company managed to hit that goal.

In light of battery issues, Apple explored several different charging technologies for the device, including solar charging, motion charging, and wireless charging. Solar charging was a bust, but according to rumors, the final device will ship with wireless charging capabilities, which could help to reduce the burden of frequent charges.

With just four days to go until Apple's wearable device is unveiled, rumors have been picking up. Recent information for the iWatch points towards two display sizes, a curved OLED display, a range of band options, a multitude of high-quality sensors, and NFC support, in addition to the aforementioned wireless charging.

Though we expect to see the iWatch at Apple's upcoming iPhone 6 event, many reputable sources have suggested the device won't ship to consumers until early 2015.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
apple wallet drivers license feature iPhone 15 pro teal 1

Apple's iPhone Driver's License Feature Now Available in 11 U.S. States

Tuesday September 30, 2025 6:40 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Apple recently revealed that the feature would soon be available in North Dakota, and starting today, the feature has officially gone...
space black mbp

Here's Every New Apple Product That Leaked Yesterday

Wednesday October 1, 2025 8:27 am PDT by
A handful of upcoming Apple products leaked yesterday, through a combination of YouTube videos out of Russia and U.S. Federal Communications Commission (FCC) documents that were released, despite Apple's confidentiality requests. The leaked products include an iPad Pro with an M5 chip, as well as updated MacBook Pro and Apple Vision Pro models. All of these devices had already been rumored...
maxresdefault

New iPad Pro With M5 Chip Leaked in Unboxing Video

Tuesday September 30, 2025 8:39 am PDT by
An apparent unboxing video for an unannounced iPad Pro with the M5 chip was uploaded to YouTube today by Russian channel Wylsacom. The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple last year, so this is likely a legitimate leak. Based on the box shown in the video, this appears to be a 13-inch iPad Pro with an M5 chip, 256GB of...
fcc vision pro leak

FCC Accidentally Leaks Apple's Next Vision Pro

Tuesday September 30, 2025 3:48 pm PDT by
The United States Federal Communications Commission (FCC) has seemingly confirmed Apple's work on an updated version of the Vision Pro headset. One of several documents the FCC shared today references an Apple-designed "Head Mounted Device" with a model number of A3416. An included image confirms the device is a Vision Pro. The FCC's uploads are transmission tests, SAR test reports, and...
macbook pro prime day 2025

FCC Leaks Upcoming MacBook Pro and More

Tuesday September 30, 2025 1:58 pm PDT by
The United States Federal Communications Commission has confirmed Apple's work on a new version of the MacBook Pro and several other products, leaking details on the devices ahead of launch. The FCC published documents that reference model numbers that do not correspond with existing devices. A3434, for example, references an unreleased MacBook Pro, while other numbers are likely for...
iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Wednesday October 1, 2025 1:26 pm PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across Apple Music, Calendar, Photos, and Safari. More features and changes will follow in future versions,...
iPhone 17 vs Air and Pros Feature

New iPhones See 'Stronger Than Expected' Demand With One Exception

Thursday October 2, 2025 7:26 am PDT by
Nearly two weeks after the iPhone 17 series launched, analysts at investment banking firm Morgan Stanley said demand for the devices has been "modestly stronger than we originally expected," based on a combination of extended shipping estimates on Apple's online store and information it gathered from Apple's supply chain. There has been strong early demand for the iPhone 17, iPhone 17 Pro,...
Apple 2025 Thumb 1

Apple's 2025 Product Roadmap: What's Still Coming

Wednesday October 1, 2025 3:56 pm PDT by
Apple's two big yearly events, WWDC and the iPhone launch, are done and over with, but there are still some new products that we're expecting to see before the end of the year. Apple TV The Apple TV hasn't been updated since 2022, so it's due for a refresh. It doesn't look like Apple is going to change the design of its set-top box, but we can expect a faster chip Apple code suggests...
iOS 26

Apple Releases iOS 26.0.1 With Fixes for Wi-Fi, Cellular, and Camera Issues on iPhone 17 Models

Monday September 29, 2025 10:12 am PDT by
Apple today released iOS 26.0.1 and iPadOS 26.0.1, the first updates to the iOS 26 and iPadOS 26 operating systems that came out earlier this week. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes for the update, iOS 26.0.1 addresses a bug that could cause aberrations in...

Top Rated Comments

coasterswim Avatar
145 months ago
To me, 1+ days of battery is fine. I charge my phone every night, I can charge a watch, too. It's when it goes less than a day that it becomes a problem.
Score: 56 Votes (Like | Disagree)
unplugme71 Avatar
145 months ago
I'd like 2-3 days of battery life. That way, after 2 years, the battery should still last a full 24 hours.
Score: 19 Votes (Like | Disagree)
douglasf13 Avatar
145 months ago
It would have to knock my socks off in order for me to buy one. Wearing a watch everyday just seems so... dated...

Checking the time on a device in your pocket is what is dated. Wrist watches eventually replaced pocket watches, and wrist computers will someday replace pocket computers. That being said, I think we'll need a lot more diversity in designs before it catches on.
Score: 18 Votes (Like | Disagree)
IJ Reilly Avatar
145 months ago
So now we're getting second guessing of the second guessers.

Situation normal.
Score: 18 Votes (Like | Disagree)
JonneyGee Avatar
145 months ago
Rumors may be picking up, but good mockups aren't. It seems as though MR's strategy is to rotate through each of the 3 awful mockups someone made with each post. *gag*
Score: 18 Votes (Like | Disagree)
djplaxe2109 Avatar
145 months ago
It would have to knock my socks off in order for me to buy one. Wearing a watch everyday just seems so... dated...
Score: 15 Votes (Like | Disagree)