Media event set for September 9, launch likely ~10 days later.
Apple to Launch Annual 'Back to School' Promotion Tomorrow
According to a source who spoke to MacRumors, Apple's 2014 Back to School promotion will be similar to the 2013 promotion, providing students with a $100 App Store gift card for the purchase of a new Mac or a $50 App Store gift card with the purchase of an iPad or iPhone.
In the past, all iPhones, iPads, and Macs have been eligible for the promotion, with the exception of the Mac mini. The 2013 promotion was available in the following countries, with varying gift card amounts, and the 2014 promotion is likely to be similar: Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, United Kingdom, and United States.
Apple is expected to decorate its retail stores with new window displays overnight, adjusting signage and other aspects of store layouts, and Apple has indeed scheduled an overnight refresh of its store visuals tonight, as reported by 9to5Mac earlier this month.
Apple's Back to School promotion is held at different times throughout the year in different countries to correspond to various educational calendars, but the summer program is typically the company's largest as it encompasses the United States, Canada, and Europe.