Apple's New iPhone TV Ad 'Strength' Focuses on Fitness Accessories and Apps

Apple has debuted a new TV ad called "Strength" during the first game of the Stanley Cup finals, focusing on fitness accessories and apps for iPhone 5s.


The ad uses the song "Chicken Fat" by Robert Preston, which was created in 1961 to get schoolchildren to do more daily exercise. It also showcases accessories such as Misfit's Shine activity tracker and apps such as weightlifting trainer Stronglifts, showing how users can use the iPhone 5s to increase their health.

The ad once again ends with the tagline "You're more powerful than you think", which debuted alongside Apple's "Powerful" ad in late April.

Top Rated Comments

iOSaddict Avatar
130 months ago
if only exercise was as fun as it looks in this ad.
:D
Score: 12 Votes (Like | Disagree)
Danthetechman Avatar
130 months ago
This doesn't feel at all like an Apple ad. (Maybe because the music isn't a piano-heavy simple orchestral piece?) I'm not even sure it feels like a tech ad. I think it resembles an ad for exercise shoes - it just needs some shoe shots!
Score: 9 Votes (Like | Disagree)
Michael Scrip Avatar
130 months ago
Apple shows people using the iPhone.

Samsung shows people waiting in line for the iPhone.

Seems legit :D
Score: 8 Votes (Like | Disagree)
PatriotInvasion Avatar
130 months ago
Dislike. Song is annoying and would have me fishing for the mute button on the remote. Best Apple ads of my time:

1.) Get A Mac campaign - all of them
2.) Original MacBook Air envelop ad
3.) iPhone calamari ad
4.) iPad 2 - technology alone is not enough
5.) rMBP ads for both sizes.
Score: 8 Votes (Like | Disagree)
The Barron Avatar
130 months ago
Love It!

I remember that song.

This is such a great teaser into the next incredible item from Apple. :apple:
Score: 8 Votes (Like | Disagree)
iLoveiTunes Avatar
130 months ago
I really hope to see a "true" Apple TV in the near future :apple:

ummmm.....
Score: 7 Votes (Like | Disagree)

Popular Stories

f 7ba5b5b668dd68b7179a599305cff6b117ef35d1

Apple Announces New iPad Pro With M4 Chip, OLED Display, and More

Tuesday May 7, 2024 7:15 am PDT by
Apple today unveiled redesigned iPad Pro models featuring the M4 chip, Ultra Retina XDR OLED displays, a nano-texture display option, and more. The new iPad Pro offers a considerably thinner design and slightly larger 11- and 13-inch display size options. The 11-inch model is 5.3mm thick and weighs less than a pound, while the 13-inch model is just 5.1mm thick and weighs a quarter pound less ...
5

Apple Event Live Blog: New iPad Pro, iPad Air, and More

Tuesday May 7, 2024 6:33 am PDT by
Apple's "Let Loose" event kicks off today at the unusual time of 7:00 a.m. Pacific Time, and we're expecting to see an iPad-focused event with new iPad Pro and iPad Air models, updated Apple Pencil and Magic Keyboard accessories, and perhaps some other announcements. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...
iOS 17 All New Features Thumb

Apple Says iOS 17.5 Coming 'Soon' With These New Features for iPhones

Monday May 6, 2024 7:33 am PDT by
Apple today announced that iOS 17.5 will be released to the public "soon," following over a month of beta testing. While the software update is relatively minor, it does have a few new features and changes, as outlined in the list below. "The new Pride Radiance watch face and iPhone and iPad wallpapers will be available soon with watchOS 10.5, iOS 17.5, and iPadOS 17.5," said Apple, in its...
f 157980180c661f30ff9611287c90241baf30faff

Apple Announces Redesigned Magic Keyboard for New iPad Pro Starting at $299

Tuesday May 7, 2024 7:39 am PDT by
Apple at its "Let Loose" event today announced a new Magic Keyboard for the latest iPad Pro models, with a thinner, lighter design. Apple says the Magic Keyboard has been redesigned to be thinner and lighter, while maintaing the same floating design. Two colors are available that match the new iPad Pro. New features include a function row with screen brightness controls, an aluminum...
maxresdefault

Everything Announced at Today's Apple Event

Tuesday May 7, 2024 1:06 pm PDT by
Apple today held the first event of 2024, debuting new iPad Air and iPad Pro models and accompanying accessories. While the event was faster than normal and took 40 minutes, we've condensed it down even further for those who want a quick overview of everything that was announced. Subscribe to the MacRumors YouTube channel for more videos. We've also got a full recap of all of the coverage...
iPhone 15 Colors yellow

'iPhone 17 Slim' With Smaller Display Rumored to Launch Next Year

Monday May 6, 2024 9:14 am PDT by
While the iPhone 16 series is still months away from launching, an early rumor about an all-new iPhone 17 model has now surfaced. In a research note with investment firm Haitong this week, analyst Jeff Pu said Apple is planning a so-called "iPhone 17 Slim" model that would replace the Plus model in the lineup. Pu said this model will feature around a 6.6-inch display, a slimmer design, an...