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Apple's New iPhone TV Ad 'Strength' Focuses on Fitness Accessories and Apps

Apple has debuted a new TV ad called "Strength" during the first game of the Stanley Cup finals, focusing on fitness accessories and apps for iPhone 5s.


The ad uses the song "Chicken Fat" by Robert Preston, which was created in 1961 to get schoolchildren to do more daily exercise. It also showcases accessories such as Misfit's Shine activity tracker and apps such as weightlifting trainer Stronglifts, showing how users can use the iPhone 5s to increase their health.

The ad once again ends with the tagline "You're more powerful than you think", which debuted alongside Apple's "Powerful" ad in late April.

Top Rated Comments

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8 weeks ago
if only exercise was as fun as it looks in this ad.
:D
Rating: 12 Votes
8 weeks ago
This doesn't feel at all like an Apple ad. (Maybe because the music isn't a piano-heavy simple orchestral piece?) I'm not even sure it feels like a tech ad. I think it resembles an ad for exercise shoes - it just needs some shoe shots!
Rating: 9 Votes
8 weeks ago
Dislike. Song is annoying and would have me fishing for the mute button on the remote. Best Apple ads of my time:

1.) Get A Mac campaign - all of them
2.) Original MacBook Air envelop ad
3.) iPhone calamari ad
4.) iPad 2 - technology alone is not enough
5.) rMBP ads for both sizes.
Rating: 8 Votes
8 weeks ago
I remember that song.

This is such a great teaser into the next incredible item from Apple. :apple:
Rating: 8 Votes
8 weeks ago
Apple shows people using the iPhone.

Samsung shows people waiting in line for the iPhone.

Seems legit :D
Rating: 8 Votes
8 weeks ago

I really hope to see a "true" Apple TV in the near future :apple:


ummmm.....
Rating: 7 Votes
8 weeks ago
I just saw this commercial. Pretty awesome ad I thought. :cool:
Rating: 5 Votes
8 weeks ago

Love it! Apple's newer and current ads stand out, in that they are conveying a positive message, rather than harping on how good their product X is, in comparison to similar products by different manufacturers.


Loved the ad and definitely I agree. Remember, part of persuasion is not necessarily changing minds, but reinforcing attitudes, beliefs, or behaviors. This ad achieves just that. This ad is essentially for current iPhone users. And yes, being a fitness enthusiast made me perk up and watch it (I was watching the game as it aired).

I agree with another commenter regarding selection of music. I guarantee, whether you liked the song or not, it left an impression in the way more generic fitness oriented music would not have. Perhaps you may not have seen it as it was broadcast, so you're viewing the ad in a much different context.
Rating: 4 Votes
8 weeks ago

if only exercise was as fun as it looks in this ad.
:D


It is to me. Wasn't at first though. :p
Rating: 4 Votes
8 weeks ago
What a strikingly odd song.

(Which is probably great for cutting through people's inattention and being noticed/remembered.)
Rating: 4 Votes

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