The Cupertino, Calif.-based tech giant joins a list of 15 corporate contributors that includes Google, LinkedIn, and Zynga. Launched in early March, SF Gives is the brainchild of Salesforce.com (CRM) CEO Marc Benioff and Daniel Lurie, CEO of the nonprofit Tipping Point.The donation also follows a number of charitable moves made directly by Apple in the past few years, including the establishment of a donation matching program for employees which generated $2.6 million in less than a year. Since 2006, Apple has also partnered with (Product) RED to contribute a total of $70 million towards HIV/AIDS programs in Africa. Through the collaboration, Apple has sold special (RED) products, including iPhone 5s cases, iPod nanos and shuffles, iPad Smart Covers, and iPhone Bumpers.
Apple's annual developer conference in San Francisco.