Some standouts include a 2010 episode of Futurama where Bender declares the Mac to be better than the PC and a 1994 episode of The Simpsons, featuring the poor handwriting recognition capabilities of the Apple Newton, a PDA device.
Another highlight is a 2013 episode of The Simpsons that depicts a character attempting to use Siri to locate a hospital.
In this particular Simpsons episode, a store owner tries to use Siri to locate a hospital for Homer.In 2008, The Simpsons aired what may be its most popular Apple-centric episode, with a satirical anti-Apple focus on the "Mapple Store" filled with MyPods, MyPhones, and a "braniac bar." The episode also introduced Mapple founder and Chief Imaginative Officer Steve Mobbs. "He's a genius!" shouts the crowd. "He's like a god who knows what we want!"
Upon doing so, Siri tells him, "I'm sorry, I don’t see any 'hos petals' near you. Deleting all contact information."
Furious, the man responds, "No, I didn’t ask you to do that Siri!" To which Siri responds, "Delete confirmed."
During his compilation of references, Heisler was able to speak with The Simpsons writer Bill Oakley and director David Silverman. According to the duo, computers on the show were often drawn as Macs because it was the platform of choice for animators in the 90s.
Oakley also noted that Smithers, Mr. Burns' well-known assistant, was written as a Mac user because he "is the type of progressive young fellow who would have a Mac rather than a PC."
Silverman wanted to be clear that references to Apple are only added to episodes for comedic effect and the show is carefully written to avoid product placement.
"Even if it's in the Simpsons universe and we created it," Silverman explained, "we don't want to put it in every show because it looks like we’re promoting it, and that’s not our point. Mapple is too close to the real thing."The full list of Apple references can be accessed on TUAW and is well worth checking out. The compilation includes images, videos, and additional commentary from show creators.