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Apple Opens the Doors at its MacArthur Chambers Store in Brisbane, Australia

Apple's long-awaited store in Brisbane, Australia finally opened its doors to customers today. The flagship store was announced in 2011, but problems with contractors and the historical nature of the site delayed completion.

brisbane-outside
Customers started waiting in line almost 15 hours before the store was schedule to open its doors at 10 AM local time, with many hoping to score one of the limited edition Brisbane store T-shirts that were handed out. The dedicated fans were allowed in by exuberant store employees who greeted them with high-fives and cheers. Store leader Jonny Walker told PerthNow that he is proud of what Apple has done with the historic site.
"We are so proud of this store at Apple, it's got a stunning space now and we're really extremely proud to call it our home. When we took over the store a lot of the original historic elements were missing or in disrepair. What we've done is we've painstakingly restored it to its original glory."
brisbane-inside
The store is located within the impressive MacArthur Chambers building, which was General Douglas MacArthur's South West Pacific headquarters for the Allies during World War II. The new retail space occupies the entire bottom floor of the building. It includes 200 display units and is staffed by over 100 employees, says a report by Brisbane Times, which toured the location before it opened.

(Thanks, David!)

Top Rated Comments

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9 months ago
I love historic Apple Stores.
Rating: 6 Votes
9 months ago
Not my best images but published none the less, and a mention :)

I did think the store looked nice (perhaps a bit clinical), but not as nice as some of the other Apple stores I've seen on here...

David
Rating: 3 Votes
9 months ago
Certainly looks nice. I wonder if they have any pics from before the restoration?
Rating: 2 Votes
9 months ago
Apple do have a good taste in architecture, that's for sure.
Rating: 2 Votes
9 months ago
Anyone else notice the Apple camera guy in the second photo? I guess we will be seeing this again in the next Apple Keynote.
Rating: 2 Votes
9 months ago
Really cool looking store. I wish the Apple Store's by me actually looked cool and historic like this one!
Rating: 2 Votes
9 months ago

And people say the high street is dying? Pfft. Just do it like Apple.


The high street isn't dying in Brisbane and Apple are a bit late to the party. They would have been late even if the store opened in 2011.

The new store is across the street from Louis Vuitton, Tiffany's, Chanel, Hugo Boss, and scotch & soda.

I'm sure apple will do well here.
Rating: 2 Votes
9 months ago

Certainly looks nice. I wonder if they have any pics from before the restoration?


There are some out there of the previous tenant that'll give you an idea of what it looked like before. Mind you when the book store left it was rented out to fly-by-night bargain basement retailers for a while, but they didn't change anything from the book store they were just very messy. Note the tacky air conditioning pipes and gold detailing!

Pics courtesy of Skyscraper City (http://www.skyscrapercity.com/showthread.php?t=1368979&page=26) (found them with google image search)





Note in this last image the placement of the trees and the garden:

Rating: 2 Votes
9 months ago

What? No "Jonny Walker" references? I'm disappointed in you guys... SMH


Nobody ever gets references on this site.
Rating: 1 Votes
9 months ago

Anyone else notice the Apple camera guy in the second photo? I guess we will be seeing this again in the next Apple Keynote.


I thought the same as I walked in the door, turned out he was just a cameraman for the local Channel Ten news. He just happened to be wearing the same colour blue t-shirt.

They did about 4 takes of the journo getting cheered in the door by the shop staff, got pretty loud.

A couple of neat features about the store, the Aircon is released through floor vents under the tables owing to the fact they wanted to avoid ducting in the ceiling and the sound system is mounted under the table too, although the reverb makes it sound like it's coming from above.
Rating: 1 Votes

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