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Apple TV Roundup: Apple's Plans for Television

apple_tv_roundupFollowing last week's addition of an iPhone 6 roundup, MacRumors today is publishing a new Apple TV roundup covering not only Apple's current set-top box and rumors for future enhancements, but also long-running rumors of a dedicated Apple television set.

While Apple has been busy increasing the amount of content available through the current Apple TV, there is still uncertainty about timing for new television-related hardware from the company. A dedicated Apple television set has been rumored for a number of years, with Steve Jobs having been quoted in his 2011 biography as saying "I finally cracked it" with regard to a television interface concept, but signs continue to suggest that release is not yet imminent.

Apple has also been rumored to be working on Kinect-like motion control for the Apple TV, and Apple's acquisition of PrimeSense, the company behind the original Microsoft Kinect motion control technology, last month has continued to fuel that speculation. But whether that technology will make its way into the next Apple TV as part of a radical revamp or if the next-generation box will primarily be an iterative update based on improved internals remains to be seen.

Continue reading our full Apple TV roundup...

Top Rated Comments

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10 months ago

Still waiting with baited breath, an app store for the current and future Apple TV System. I personally feel that Apple is missing out on an other possible Application Mecca, that has yet to be tapped into.


It does seem like Apple TV is really missing it's full potential by not having apps, but I suspect something else is going on here.

P.S. It's "bated" breath. Baited breath would be kind of gross :)
Rating: 4 Votes
10 months ago
Too late Apple. I bought a Roku.
Rating: 3 Votes
10 months ago

Too late Apple. I bought a Roku.


Unfortunately after using both, the joke is on you. :cool:
Rating: 3 Votes
10 months ago
I use the Apple TV for Airplay from my macbook or iPad, and for netflix/hulu/HBO Go. I don't really see an Apple TV set replacing those functions that their little box already does. If Apple puts out a TV set, it would need to have something to pull people in.

Right now you can go chromecast, Apple TV, Roku, etc and get an amazing experience on almost any modern TV. I'd rather have an inexpensive, inconspicuous little device hooked up to my TV than buy a whole new TV just to get the same functions.
Rating: 2 Votes
10 months ago

Well steve jobs may have "cracked it" but it does not mean apple is ready to release it. They may already have a fully functioning product, but apple will not release it until it makes sense for apple. I guess well just have to wait a little longer.


Steve Jobs may have thought that he "cracked it", and if he had stayed with Apple would have figured out why what he thought of wouldn't actually work well. Quite possible. I wouldn't take one short comment as meaning too much.

He might have figured out that the best way for Apple is to make some small improvements to the existing Apple TV. That's quite possible.

He might have figured out that there is no way for Apple to make a lot of money from the TV market, so he might have "cracked it" by letting others invest and lose money.

Or he might have figured out that to make a meaningful improvement some serious technological advances are needed that are not there yet, and Apple is patiently waiting for these advances to come.
Rating: 2 Votes
10 months ago
I bet these services will require that you have a cable/satellite subscription.

Something I've not had in years and refuse to pay for.

We're moving over to the Internet, but companies don't want to give up their old business models. It's irritating. I'd love to pay HBO directly $15 a month for access to Go, but they physically won't let me.

You would think HBO would want to cut out the middleman as much as I would! But nooooo.

Hopefully things eventually change going forward.
Rating: 2 Votes
10 months ago
The biggest "issue" with an Apple television set is it's marriage to iTunes and content purchased from iTunes. The reality is that iTunes TV shows and movies are crazy expensive compared to their blu-ray versions.

Dark Knight Trilogy
Blu Ray - $24.99
iTunes HD - $47.97 (have to buy them individually)

Harry Potter Set
Blu Ray - $55.79
iTunes HD - $74.99 (though this was on sale for around $58 last summer)

And you could go on and on and on.

Apple needs to learn 2 things
1.) Put things on sale. We're loyal customers. Reward us for that.
2.) You don't need ALL THE MONEY.
Rating: 1 Votes
10 months ago
I'm not sure I would want to pay all that money for an actual television from Apple when for a fraction of the price they could make a much better set top box which most people could afford alongside their existing TV. A sort of PS4 for the Apple world.

I'd quite like the future AppleTV to be a media hub for the home capable of storing and wirelessly distributing content around my home to whatever Apple device I'm using at the time. A bit like one of those Seagate Wireless Plus drives with a 4TB hard drive. Plug it into your router to stream content from iCloud around the house or unplug it and take it with you to wirelessly stream iTunes content stored on the hard drive to your iPad or whatever.
Rating: 1 Votes
10 months ago
Please update the article - it says Apple TV allows iOS devices to stream music to TV, this is just a fraction of it's usefulness, it should say movies (from iTunes on an iOS device) or video from Vimeo or YouTube etc. It allows you to watch your Watch later or subscriptions - you ;ice the content on your iPhone during the day and watch it at home in the evening.

The iOS / AppleTV connectivity is one of it's strong points and about so much more than music.
Rating: 1 Votes
8 months ago
I think it's pretty clear that Apple is very focused on the content aspect of ATV. I think they themselves know that a pretty looking TV won't be enough to differentiate their product. This needs to be a knockout product in terms of both the content and the user experience. And I just don't think they're there yet on the content which is why there hasn't been any new TV products.
Rating: 1 Votes

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