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Apple's European Black Friday Sales Go Live with Discounted Prices, Not Gift Cards

Apple's online stores for a number of European countries have just come back online for Black Friday's one-day shopping event, and unlike in Australia and New Zealand where the company is using bonus gift cards rather than discounts as customer incentives, Apple's European stores are seeing the more traditional discounted pricing scheme.

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Apple is expected to be using the gift card offer in the United States, and it is unclear why the company's European stores have stuck with discounts rather than moving to the new gift card scheme.

Examples of discounts include the following items (prices from UK store):

- iPad Air: Save £31-61
- iPad mini: Save £15 on non-Retina models, no discount on Retina models
- iPad 2: Save £25
- iPod touch: Save £25
- iPod nano: Save £11
- MacBook Air: Save £81
- MacBook Pro: Save £81 on both Retina and non-Retina models
- iMac: Save £81
- Apple TV: Save £15
- AirPort Extreme: Save £15
- AirPort Time Capsule: Save £25
- Various accessories: Discounts vary

Sales in Apple's U.S. and Canadian stores should begin at midnight Pacific Time.

Deals from third-party retailers may be even better than Apple's pricing for some customers, and we've summarized some of the best Mac and iPad deals over the past several days. We are also keeping track of deals on Apple products, accessories, software, and more in our Black Friday roundup.

Top Rated Comments

(View all)

21 weeks ago
The thing I am curious about the most is whether you can get the student discount in addition to the gift card in the US.
Rating: 4 Positives
21 weeks ago
Less hassle than the giftcard I suppose.

Still better deals elsewhere :)

But £81 off the £2199 Macbook Pro makes me laugh.
Rating: 4 Positives
21 weeks ago
I've put off buying my a new top-spec i7 iMac for a couple of weeks. Why? Because I was waiting for today. £81 is still £81 savings and I'm pleased with that. Why are some people moaning?
Rating: 2 Positives
21 weeks ago
OMG, I can't believe they're only giving 100 euro discounts, that barely pays couple cups of coffee!

OMG, I can't believe they are raising prices 100 euros! That's a huge money - it could pay my parents hospital bills for 10 years and my children's education.

OMG, it's internet! Nothing makes sense unless it's in context.
Rating: 2 Positives
21 weeks ago

Examples of discounts include the following items (prices not from UK store):

- iPad Air: Save 35-65€
- iPad mini: Save 21€ on non-Retina models, no discount on Retina models
- iPad 2: Save 31€
- iPod touch: Save 31€
- iPod nano: Save 11€
- MacBook Air: Save 101€
- MacBook Pro: Save 101€ on both Retina and non-Retina models
- iMac: Save 101€
- Apple TV: Save 21€
- AirPort Extreme: Save 21€
- AirPort Time Capsule: Save 31€
- Various accessories: Discounts vary

Fixed.
Rating: 2 Positives
21 weeks ago
I have 0 interest in gift cards. I don't shop at target or walmart. Too bad amazon doesn't sell idevices.


Just give me a discount, tax free sale and I'm sold:apple:
Rating: 2 Positives
21 weeks ago

"European Black Friday sales"? :confused:

Since when was Black Friday a thing outside the US? I thought it was something to do with Thanksgiving or something like that?


American companies have been doing this for a good number of years, offering the same sort of sales here in the UK too.

Even non-American companies have jumped onto the bandwagon just to make extra cash as well.
Rating: 1 Positives
21 weeks ago

Thanks! I hadn't thought of that. The 256GB flash storage option for the iMac is no additional cost. However the external HD w/ thunderbolt is $199 for 1TB. I have about 300GB of stuff currently and I doubt I'll need more than 1TB in the next 4 years, so the expandability isn't a huge concern.

I really want to save that $300 tomorrow, but the fusion/ssd speed looks glorious.


If you use SSD and a second drive, you will forever be moving things from one drive to the other. Fusion does that automatically. And it actually moves _bits of files_ when they are needed or not. For example, when I open iTunes, it displays the artwork of all music files. Fusion will manage to put all that artwork which is _inside_ your music files onto the fast SSD portion, leaving the rest on the slower drive (unless it is music that you play a lot, or your SSD drive would be empty otherwise).

Also, buying a Thunderbolt external drive is pointless. USB 3 drives are just as fast and a lot lot lot cheaper. An external hard drive is limited by the speed of the drive itself, not by the speed of the connection.
Rating: 1 Positives
21 weeks ago

Since when was Black Friday a thing outside the US? I thought it was something to do with Thanksgiving or something like that?

And Thanksgiving has something to do with harvesting crops. And crops only grow inside of the US borders, so naturally europeans never had a reason to thank god for the harvest. Also european children don't like candy, that's why we don't have Halloween over here either.
Rating: 1 Positives
21 weeks ago
The US Apple Store is offering gift cards.

All my friends are sleeping in.
Rating: 1 Positives

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