Apple's Black Friday Promotion May Focus on Gift Cards Rather Than Discounts

Earlier this week, Apple teased its upcoming Black Friday promotion, which typically sees the company offering small discounts on a select number of products.

While Apple normally offers standard price cuts during Black Friday, this year’s event might focus on Apple Store gift cards with purchase rather than straight discounts, according to 9to5Mac. The promotion could see customers receiving an Apple Store gift card for later use when buying an eligible product.

blackfridayapple2013
Gift cards will likely be offered with the flagship products that Apple typically discounts, including iPads, iPods, MacBooks, and some accessories.

The gift card amounts are said to fluctuate based on the product. For example, gift cards that accompany accessories will have lower amounts of money than Macs. We’re hearing that accessories, such as the Dropcam, will likely include a gift card worth around $25, and Macs could include a $100 card. iOS Devices like the iPad will include a $50 Apple Store gift card. Some more expensive third-party products will also include $50 gift cards.

Apple is expected to announce its Black Friday deals on Friday, November 28 at midnight Pacific Time in the United States, but more information should be available tomorrow morning when Black Friday deals go live in Australia provided the gift card promotion isn't limited to the United States. Last year's discounts included $101 off MacBook Pros and Airs, $41 off the iPad with Retina Display, and $31 off of the iPod touch.

Top Rated Comments

Zwopple Avatar
100 months ago
Apple will never do big sales as such it would devalue the brand and likely see a huge portion of users only buy products on the single sale day of the year given the savings of 25%
Score: 8 Votes (Like | Disagree)
thelonelylimo Avatar
100 months ago
darn, I was looking forward to getting $11 off an iPod nano. :p
Score: 6 Votes (Like | Disagree)
BillyBobBongo Avatar
100 months ago
I've never seen an Apple gift card that could be used toward hardware.

http://www.apple.com/gift-cards/

"Use your Apple Store Gift Card for the purchase of a new iPad, iPhone, Mac, or anything else at the Apple Online Store or Apple Retail Store. Gift cards are available in stores, by mail, or by email."
Score: 5 Votes (Like | Disagree)
Cavepainter Avatar
100 months ago
Very smart move by Apple.

Instead of taking $100 off the price, savings which can be spent anywhere you want (including an Apple competitor), you'll instead get a gift card that can only be spent with Apple. Very clever way of still getting you to pay full price for a device and still have to do further business with Apple when using the gift card.

It's a brilliant strategy, really :D

My thoughts exactly. Thats why I give this idea a thumbs down, and I see it as yet another greedy move by a company that I'm having an increasingly hard time defending anymore. (Yes I used to drink the Kool-Aid, now I'm a recovering addict.) All those MBA's are thinking hard how they can separate us from more cash- and somebody got a big promotion for coming up with this idea. Apple will make millions more on that day because of it. Naturally, the consumer (yes, thats you and me) loses in the end.

Its like a 10 percent off deal, but you have to buy two. That's not as good as a 10 percent off deal on one item because you have to spend more money to get the deal.... lots of people don't really realize that.

Why not just give us a discount like almost all other companies will do on this big sales day? Is that really so hard?
Score: 3 Votes (Like | Disagree)
Cavepainter Avatar
100 months ago
Please don't act like Apple started this. Walmart and Target having been using this approach for years. Apple has only started doing this recently

I don't think he ever said that Apple invented the concept. But if you want something from Walmart or Target that's on sale tomorrow, you will receive that item for less money. No gift card requirement.

Wouldn't you rather just get something cheaper instead of paying more up front and getting handed a gift card for later?

You know, as a customer, you have the right to criticize ANY company if they are doing something that's not in your best interest. Even :apple:.
Score: 2 Votes (Like | Disagree)
BruiserB Avatar
100 months ago
I've never seen an Apple gift card that could be used toward hardware.

I think you're confusing Apple gift card with iTunes gift card. It's true that an iTunes gift card can't be used for hardware (or any store merchandise), but an Apple gift card can be used for anything in the Apple Store.
Score: 2 Votes (Like | Disagree)

Top Stories

AirPods Pro Beta Firmware

AirPods Pro Beta Firmware Now Available

Wednesday July 21, 2021 6:50 am PDT by
Upcoming AirPods Pro firmware updates are now available to Apple Developer Program members as beta versions. AirPods Pro firmware beta one features FaceTime Spatial Audio and Ambient Noise Reduction. Custom Transparency mode, including Conversation Boost, was initially expected to be included in the beta but appears to have been delayed for a later version. Apple made the announcement...
maxresdefault

Apple Music to Livestream Premiere of Kanye West's New Album 'Donda' on Thursday

Wednesday July 21, 2021 1:49 am PDT by
Apple Music on Thursday will host a global livestream for the premiere of Kanye West's tenth studio album, titled "Donda." The sold-out event will take place at the Mercedes-Benz Stadium in Atlanta, Georgia, and Apple Music's livestream will start at 8:00 p.m. Eastern Time. The livestream was revealed in a Beats Studio Buds ad that aired during the NBA Finals. The ad features U.S. track...
General Apps Messages

All Three Major U.S. Carriers and Google Adopt Rich Communication Services, But No Sign of Apple Interest

Tuesday July 20, 2021 1:15 pm PDT by
For the last several years, Google has been pushing a new communications protocol called Rich Communication Services, or RCS. RCS is designed to replace SMS, the current text message standard, and it offers support for higher resolution photos and videos, audio messages, bigger file sizes, better encryption, improved group chat, and more. Verizon today announced that it is planning to adopt...
ios wifi settings

Apple Confirms iOS 14.7 Fixes WiFi Bug and Many Other Vulnerabilities

Wednesday July 21, 2021 11:38 am PDT by
Following the release of iPadOS 14.7 this morning, Apple has shared details on the security updates that are included in iOS 14.7, iPadOS 14.7, macOS Big Sur 11.5, watchOS 7.6, and tvOS 14.7, all of which came out this week. Notably, Apple's documentation confirms that the iOS 14.7 and iPadOS 14.7 updates address a WiFi-related vulnerability that could impact iOS devices when joining a...
macOS Malware Feature

Common Windows Malware Can Now Infect Macs

Wednesday July 21, 2021 8:13 am PDT by
A common form of malware on Windows systems has been modified into a new strain called "XLoader" that can also target macOS (via Bleeping Computer). Derived from the Formbook info-stealer for Windows, XLoader is a form of cross-platform malware advertised as a botnet with no dependencies. It is used to steal login credentials, capture screenshots, log keystrokes, and execute malicious files. ...
macOS Big Sur Feature Orange

Apple Releases macOS Big Sur 11.5 With Podcast App Updates and Bug Fixes

Wednesday July 21, 2021 10:15 am PDT by
Apple today released macOS Big Sur 11.5, the fifth major update to the macOS Big Sur operating system that launched in November 2020. macOS Big Sur 11.5 comes two months after the release of macOS Big Sur 11.4. The new ‌‌‌‌‌macOS Big Sur‌‌‌‌ 11.5 update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences. macOS Big Sur...
idos 2 app ios

Apple to Pull 'iDOS 2' DOS Emulator From App Store

Thursday July 22, 2021 3:22 pm PDT by
iDOS 2, an app designed to allow users to play classic DOS games, will soon be pulled from the App Store, the app's creator said today. According to iDOS developer Chaoji Li, he tried to submit an iDOS update with bug fixes to the App Store, but was told that the update was rejected because it violated the 2.5.2 App Store guideline that says apps cannot install or launch executable code.Durin...
airpods 3 gizmochina Feature

AirPods 3 Rumored to Launch Alongside iPhone 13 at Expected September Event

Friday July 23, 2021 12:54 am PDT by
The third-generation AirPods will likely launch at the same event revealing Apple's upcoming iPhone 13 lineup, according to a report from DigiTimes, which makes the claim citing sources familiar with the matter. The report as a whole echoes previous reporting that production of the third-generation AirPods will kickstart in August, meaning a launch shortly after can be easily expected. DigiTi...
iPad mini pro feature

Next-Generation iPad Mini Will Reportedly Feature a Mini-LED Display

Thursday July 22, 2021 9:03 am PDT by
Apple is widely rumored to be planning a new iPad mini with a significant redesign, including a larger 8.5-inch to 9-inch display with slimmer bezels, a Touch ID power button instead of a home button, a USB-C port instead of a Lightning connector, and more. According to a paywalled preview of a DigiTimes report today, the sixth-generation iPad mini will also feature a mini-LED display:BLU...
airpods 3 gizmochina Feature teal

AirPods 3 Mass Production Said to Kick Off in August

Tuesday July 20, 2021 8:40 pm PDT by
Mass production of the third-generation AirPods will kick off in August, according to a new report from Nikkei Asia. They will reportedly join a number of other products such as the iPhone 13 lineup and redesigned MacBook Pro models as launches coming before the end of the year. Renderings of rumored third-generation AirPods design Rumored launch dates for the third-generation AirPods have...