Apple's Black Friday Promotion May Focus on Gift Cards Rather Than Discounts

Earlier this week, Apple teased its upcoming Black Friday promotion, which typically sees the company offering small discounts on a select number of products.

While Apple normally offers standard price cuts during Black Friday, this year’s event might focus on Apple Store gift cards with purchase rather than straight discounts, according to 9to5Mac. The promotion could see customers receiving an Apple Store gift card for later use when buying an eligible product.

blackfridayapple2013
Gift cards will likely be offered with the flagship products that Apple typically discounts, including iPads, iPods, MacBooks, and some accessories.

The gift card amounts are said to fluctuate based on the product. For example, gift cards that accompany accessories will have lower amounts of money than Macs. We’re hearing that accessories, such as the Dropcam, will likely include a gift card worth around $25, and Macs could include a $100 card. iOS Devices like the iPad will include a $50 Apple Store gift card. Some more expensive third-party products will also include $50 gift cards.

Apple is expected to announce its Black Friday deals on Friday, November 28 at midnight Pacific Time in the United States, but more information should be available tomorrow morning when Black Friday deals go live in Australia provided the gift card promotion isn't limited to the United States. Last year's discounts included $101 off MacBook Pros and Airs, $41 off the iPad with Retina Display, and $31 off of the iPod touch.

Related Roundup: Apple Black Friday

Top Rated Comments

(View all)
Avatar
90 months ago
Apple will never do big sales as such it would devalue the brand and likely see a huge portion of users only buy products on the single sale day of the year given the savings of 25%
Score: 8 Votes (Like | Disagree)
Avatar
90 months ago
darn, I was looking forward to getting $11 off an iPod nano. :p
Score: 6 Votes (Like | Disagree)
Avatar
90 months ago

I've never seen an Apple gift card that could be used toward hardware.


http://www.apple.com/gift-cards/

"Use your Apple Store Gift Card for the purchase of a new iPad, iPhone, Mac, or anything else at the Apple Online Store or Apple Retail Store. Gift cards are available in stores, by mail, or by email."
Score: 5 Votes (Like | Disagree)
Avatar
90 months ago

Very smart move by Apple.

Instead of taking $100 off the price, savings which can be spent anywhere you want (including an Apple competitor), you'll instead get a gift card that can only be spent with Apple. Very clever way of still getting you to pay full price for a device and still have to do further business with Apple when using the gift card.

It's a brilliant strategy, really :D


My thoughts exactly. Thats why I give this idea a thumbs down, and I see it as yet another greedy move by a company that I'm having an increasingly hard time defending anymore. (Yes I used to drink the Kool-Aid, now I'm a recovering addict.) All those MBA's are thinking hard how they can separate us from more cash- and somebody got a big promotion for coming up with this idea. Apple will make millions more on that day because of it. Naturally, the consumer (yes, thats you and me) loses in the end.

Its like a 10 percent off deal, but you have to buy two. That's not as good as a 10 percent off deal on one item because you have to spend more money to get the deal.... lots of people don't really realize that.

Why not just give us a discount like almost all other companies will do on this big sales day? Is that really so hard?
Score: 3 Votes (Like | Disagree)
Avatar
90 months ago

Please don't act like Apple started this. Walmart and Target having been using this approach for years. Apple has only started doing this recently


I don't think he ever said that Apple invented the concept. But if you want something from Walmart or Target that's on sale tomorrow, you will receive that item for less money. No gift card requirement.

Wouldn't you rather just get something cheaper instead of paying more up front and getting handed a gift card for later?

You know, as a customer, you have the right to criticize ANY company if they are doing something that's not in your best interest. Even :apple:.
Score: 2 Votes (Like | Disagree)
Avatar
90 months ago

I've never seen an Apple gift card that could be used toward hardware.


I think you're confusing Apple gift card with iTunes gift card. It's true that an iTunes gift card can't be used for hardware (or any store merchandise), but an Apple gift card can be used for anything in the Apple Store.
Score: 2 Votes (Like | Disagree)

Top Stories

Early iPhone 12 Tests Show Ceramic Shield is Stronger and More Scratch Resistant Than iPhone 11 Glass

Friday October 23, 2020 1:21 pm PDT by
Apple's new iPhone 12 models are protected by a Ceramic Shield cover glass that has nano-ceramic crystals infused right into the glass to improve durability. According to Apple, Ceramic Shield offers four times better drop protection than the glass used for the iPhone 11 models. YouTube channel MobileReviewsEh conducted some tests on the iPhone 12 using a force meter to compare its performance ...

First Impressions From New iPhone 12 and 12 Pro Owners

Thursday October 22, 2020 4:20 pm PDT by
It's already Friday, October 23, in Australia and New Zealand, which means some customers who purchased an iPhone 12 or 12 Pro already have their new devices in hand. We've seen dozens of reviews of the iPhone 12 and iPhone 12 Pro from media sites, but now first impressions from regular Apple customers are available. Image via MacRumors reader Boardiesboi New iPhone 12 and 12 Pro owners are...

iPhone 12 Pro Allows You to Measure Someone's Height Instantly Using LiDAR Scanner

Saturday October 24, 2020 11:12 am PDT by
iPhone 12 Pro models feature a new LiDAR Scanner for enhanced augmented reality experiences, but the sensor also enables another unique feature: the ability to measure a person's height instantly using the Measure app. You can even measure the seated height of a person in a chair, according to Apple. When the Measure app detects a person in the viewfinder, it automatically measures their...

Apple VP Kaiann Drance Interview Addresses Battery Life, MagSafe, and Power Adapter Concerns

Friday October 23, 2020 3:37 am PDT by
Apple's Vice President of iPhone Marketing, Kaiann Drance, has provided a new interview to Rich DeMuro on the Rich on Tech Podcast, to discuss the iPhone 12 and iPhone 12 Pro. Although much of the interview repeated points from Apple's "Hi, Speed" event, there were a number of interesting tidbits regarding the affect of 5G on battery life, MagSafe concerns, and the lack of a power adapter in...

iPhone 11 Pro Outlasts iPhone 12 and 12 Pro in Extensive Battery Life Test

Friday October 23, 2020 8:36 am PDT by
Arun Maini today shared a new side-by-side iPhone battery life video test on his YouTube channel Mrwhosetheboss, timing how long the new iPhone 12 and iPhone 12 Pro models last on a single charge compared to older models, with equal brightness, settings, battery health, and usage. All of the devices are running iOS 14 without a SIM card inserted. In the test, the iPhone 11 Pro outlasted both ...

Apple Distributing New Heated Display Removal Machine for iPhone 12 Repairs

Thursday October 22, 2020 6:20 pm PDT by
Apple is providing Genius Bars and Apple Authorized Service Providers with a new heated display removal fixture for iPhone 12 and iPhone 12 Pro repairs, according to information obtained by MacRumors from a reliable source. To open iPhone 12 models, technicians will be required to slide the device into a specialized tray, and then place the tray into the high-temperature fixture for two...

Apple Warns MagSafe Charger Can Leave Circular Imprints on Leather Cases

Friday October 23, 2020 3:23 pm PDT by
If you keep your iPhone in a leather case while charging with Apple's new MagSafe Charger, the case might show circular imprints from contact with the accessory, according to a new Apple support document published today. Apple's leather cases for the iPhone 12 and iPhone 12 Pro are not available until November 6, but a MacRumors reader has already shared a photo of a circular imprint on...

MagSafe Charger Teardown Reveals Simple Design With Magnets and Charging Coil Encircling a Small Circuit Board

Friday October 23, 2020 7:50 am PDT by
iFixit has today shared a teardown of Apple's new MagSafe charger for the iPhone 12 and iPhone 12 Pro. An X-ray of the MagSafe charger courtesy of Creative Electron reveals the internal charging coil surrounded by a circular arrangement of magnets within the puck. The only seam that iFixit was able to leverage to open the device was where the white rubber circle meets the metal rim,...

PSA: Non-iPhone 12 Models Charge Super Slowly With MagSafe Charger

Friday October 23, 2020 4:11 pm PDT by
Alongside the iPhone 12 models, Apple introduced a new $39 MagSafe Charger that's meant to work with the magnets in the iPhone 12 Pro models to charge them up at a maximum of 15W. The MagSafe Charger is technically able to be used with older iPhones, but it's not a good idea because the charging with non-iPhone 12 devices is so slow. We did two tests with the iPhone XS Max, draining the...

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...