Apple's Watch is designed to be both fashionable and functional.
Microsoft Purchases Nokia's Device and Services Division to Unite Windows Phone Hardware and Software
Building on the partnership with Nokia announced in February 2011 and the increasing success of Nokia’s Lumia smartphones, Microsoft aims to accelerate the growth of its share and profit in mobile devices through faster innovation, increased synergies, and unified branding and marketing. For Nokia, this transaction is expected to be significantly accretive to earnings, strengthen its financial position, and provide a solid basis for future investment in its continuing businesses.
“It’s a bold step into the future – a win-win for employees, shareholders and consumers of both companies. Bringing these great teams together will accelerate Microsoft’s share and profits in phones, and strengthen the overall opportunities for both Microsoft and our partners across our entire family of devices and services,” said Steve Ballmer, Microsoft chief executive officer. “In addition to their innovation and strength in phones at all price points, Nokia brings proven capability and talent in critical areas such as hardware design and engineering, supply chain and manufacturing management, and hardware sales, marketing and distribution.”
The deal will see 32,000 Nokia employees transfer to Microsoft, with Microsoft also acquiring the Lumia and Asha brands while licensing the Nokia brand for continuity with current Nokia-branded hardware. Microsoft will also acquire Nokia's long-term license with Qualcomm for chip technology.
Microsoft and Nokia have seen some success with Lumia phones running Windows Phone, but the platform remains well short of becoming a third major player in the smartphone market alongside Google's Android and Apple's iOS. By uniting the hardware and software, Microsoft seems intent upon offering a more complete and end-to-end user experience, similar in some ways to Apple's work integration of iOS and iPhone.