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T-Mobile USA Launches iPhone, Rolls Out New TV Ad

In line with its launch previously announced launch plans, T-Mobile USA today officially launched the iPhone, offering the iPhone 5 nationwide and the iPhone 4S and 4 in markets where the devices are supported on its network. The T-Mobile iPhone is also available through Apple's online store at full price with interest-free financing offered through Barclaycard.

iphone_5_now_tmobile
TechCrunch notes that some T-Mobile retail stores are seeing small lines this morning as customers seek to purchase the device using under T-Mobile's new "Uncarrier" service plans which begin at $50/month with no contract. The business model separates the device and service costs, putting the full unsubsidized device cost onto a separate 24-month payment plan.

As noted by TmoNews, T-Mobile has also rolled out a new television ad for the iPhone, touting the pairing of the popular device with T-Mobile's network and service plans.
It's the phone that's revolutionizing phones. Make sure it's running on the carrier that's revolutionizing wireless. Introducing iPhone 5 on T-Mobile. With our advanced nationwide 4G network, and no more restrictive annual contracts required, only T-Mobile lets your iPhone 5 be as great as an iPhone 5.


Related roundup: iPhone 6

Top Rated Comments

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19 months ago

no more restrictive annual contracts required


Welcome to the way it suppose to be, America.
Rating: 7 Votes
19 months ago
The ad sucks, but the iPhone being on more carriers doesn't.
Rating: 7 Votes
19 months ago
I think my next iPhones will be with T-mobile
Rating: 6 Votes
19 months ago
Glad T-Mobile has the iPhone now, but that's a really unimaginative ad and awkward use of Hendrix.
Rating: 6 Votes
19 months ago
Digging that Jimi Hendricks tune from Woodstock in the ad!
Rating: 3 Votes
19 months ago
While not the most creative/clever ad (both of which are highly overrated), it is to the point. And seems a perfect message upon launch.
Kudos to T-Mo for their efforts to change up the way carrier operate. Curious to see how this all plays out.
Rating: 3 Votes
19 months ago
Preordered mine and my wife's. They'll get here on Tuesday. Looking forward to it... :D

The immortal words of Bill Gates: "640K is more memory than anyone will ever need" should teach you not to make assumptions about extra computing/data resources being unnecessary.


Check your sources. This is an apocryphal quote. What Gates actually said is that the move from 64K to 640K was planned to provide enough memory for ten years, but it ended up running out in six. Yes, he was surprised that 640K of memory wasn't enough, but it was a timeframe misjudgement, not a case of thinking it was all that would ever be needed.

Does anyone know if it's an unlocked iPhone or if they will they unlock immediately?

Since they are "financing" it, as opposed to "subsidising" it, you are technically paying full price, and so it should be an unlocked phone, no?


General rule, they'll unlock it once it's paid off. However, talking to a support person over the phone, I was told they'll consider special cases (i.e. traveling abroad) for early unlocking.

because im always gonna have service so i dont care about contracts


Uh, it's not quite as simple as that. Two cases:

First case (the one most people think about), you buy a phone and keep it 3 years before buying a new phone. In this case, if you accept the premise that the cost of TMo (plan + financed phone) is essentially the same as AT&T or Verizon (contract plan with subsidized phone), you save money for the year when you're not paying for the phone, or about $240.

Second case (the one that most people seem to overlook), you want to buy a new phone every year. With AT&T and Verizon, you have to pay full price for the new phone upfront. No options. Further, because your old phone is still within its contract period, they won't unlock it to make it easier for you to sell. So, it's a double lose situation. With TMo you can pay off your old phone, unlock it, then buy the new phone under finance and sell the old phone. Odds are that you'll make more off your old phone than the pay off cost, so you may net enough to cover the down payment on the new phone. Thus, your final cost is zero, and you've moved to upgrading your phone every year, instead of every other year.

Food for though...
Rating: 3 Votes
19 months ago
GF is getting this first week in May when her Verizon two-year commitment runs out. Her monthly cell cost will drop from $90+ to $70 and the phone is only $99 instead of 199 upfront. If the phone lasts over two years, she saves even more on a monthly basis.
Rating: 3 Votes
19 months ago
Just bought the T-Mobile version, I'm still getting EDGE Speedswherever I used to have 3G with my old T-Mobile phone. Are we sure this has full 3G ?
Rating: 3 Votes
19 months ago

they went all american on this joint too bad there purchasing plan is stupid


How so stupid? Are you referring to the $20/month for 24 months? It is an interest free loan, you know that?

I think it is great that I can get the 32GB iPhone 5 for $199 down, the others will charge me $299. I will actually be getting the iPhone 5 for $679 vs $749 if I bought it directly from Apple.

Also, there is no ETF to worry about which is what I really like. Again, please explain how all this is stupid? :confused:
Rating: 2 Votes

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